Taipei City, Taiwan
• Manage & mentor design team to achieve business objectives.
• Coordinate cross-functional teamwork.
• Direct & define brand design language and DNA.
• Proficient in styling principles, manufacturing constraints.
• Adept at applying hybrid materials to product design.
• Put cognitive & physical ergonomics aspects into practice.
• Conduct user-centered design approach & design thinking.
(Usability Test, Heuristic Evaluation, Kano model, Contextual Inquiry)
Design Portfolio, Lead Projects, Built Moshi Cafe
[email protected] +886928282105
2017-2022
• Lead design team to create innovative products and win global design awards (IF, Red Dot, CES innovation award).
• Collaborate with marketing team and direct Moshi animation CF
• Direct new brand and product line for coffee industry.
• Established Moshi Cafe within half a year then won a 4.5 star rate from 200+ comments. (google maps)
• 2019 A'design Gold award. (Personal work, Avanti Air)
• 2018-2019 Reddot Winner. (Personal works, Ionbank 3K, Avanti Air and Smart LED)
• Lecturer at TPDC 2021. (The biggest brand/product development communication event in TW)
• Jury member of Taiwan International Student Design Competition (TISDC 2021).
• Jury member of industrial design graduate project, NCKU, 2019-2020.
2015-2017
• Standardized product development workflows, design guidelines and verification processes
to enhance development efficiency and error elimination, striving toward 100%
• 2017 Collaborated with Grey by Jason Wu (Avanti).
• Designed Moshi’s first flagship store concept.
• Designed successful Ionbank series of which sales volume is about 2.5 times more than basic powerbanks.
• Established a material library to expedite the pace of design.
2010-2015
• Designed iPhone cases ‘’iGlaze’’, ‘’Armour’’, ‘’Kameleon‘’ series which sold for a total of up to 5 million units (2011-2015).
• Introduced anthropometric data into the development process and defined Moshi’s first headphone ergonomic features.
• Keyboard Luna launched on Apple online store and had a cameo in Marvel's Captain America: The Winter Soldier (2012)
2003 - 2005
M.A., National Chiao Tung University
User Research
1999 - 2003
B.S., National Cheng Kung University
Industrial Design
Development/User research tools:
Taipei City, Taiwan
• Manage & mentor design team to achieve business objectives.
• Coordinate cross-functional teamwork.
• Direct & define brand design language and DNA.
• Proficient in styling principles, manufacturing constraints.
• Adept at applying hybrid materials to product design.
• Put cognitive & physical ergonomics aspects into practice.
• Conduct user-centered design approach & design thinking.
(Usability Test, Heuristic Evaluation, Kano model, Contextual Inquiry)
Design Portfolio, Lead Projects, Built Moshi Cafe
[email protected] +886928282105
2017-2022
• Lead design team to create innovative products and win global design awards (IF, Red Dot, CES innovation award).
• Collaborate with marketing team and direct Moshi animation CF
• Direct new brand and product line for coffee industry.
• Established Moshi Cafe within half a year then won a 4.5 star rate from 200+ comments. (google maps)
• 2019 A'design Gold award. (Personal work, Avanti Air)
• 2018-2019 Reddot Winner. (Personal works, Ionbank 3K, Avanti Air and Smart LED)
• Lecturer at TPDC 2021. (The biggest brand/product development communication event in TW)
• Jury member of Taiwan International Student Design Competition (TISDC 2021).
• Jury member of industrial design graduate project, NCKU, 2019-2020.
2015-2017
• Standardized product development workflows, design guidelines and verification processes
to enhance development efficiency and error elimination, striving toward 100%
• 2017 Collaborated with Grey by Jason Wu (Avanti).
• Designed Moshi’s first flagship store concept.
• Designed successful Ionbank series of which sales volume is about 2.5 times more than basic powerbanks.
• Established a material library to expedite the pace of design.
2010-2015
• Designed iPhone cases ‘’iGlaze’’, ‘’Armour’’, ‘’Kameleon‘’ series which sold for a total of up to 5 million units (2011-2015).
• Introduced anthropometric data into the development process and defined Moshi’s first headphone ergonomic features.
• Keyboard Luna launched on Apple online store and had a cameo in Marvel's Captain America: The Winter Soldier (2012)
2003 - 2005
M.A., National Chiao Tung University
User Research
1999 - 2003
B.S., National Cheng Kung University
Industrial Design
Development/User research tools: