February 2019 - September 2023

Key Account Manager  

Savencia Fromage & Dairy  頌味佳股份有限公司

Savencia is a French dairy company. Its business in Taiwan covers Cream, butter, cheese, snack, etc.; there are different agents operating according to different brands.
I am mainly responsible for direct business.

(1) Import Commodities products, direct customer development,
Establish and monitor sales targets by developing annual sales plans and regional quotas to support national goals.

(2) Focus on the development of CVS (7-Eleven, Family mart), QSR (McDonald's, KFC, Burger King, MOS) & Coffee chain (Starbucks, Louisa coffee), building and maintaining rapports with key customers and identifying new customer’s opportunities. (Seasonal product proposal for clients, training and demo)

(3) Monthly meetings, maintain continuous contact with major customers, directly obtain key market information, and ensure that accounts and payments are on time

(4) Develop brand awareness that incorporates objectives by implementing marketing plan in combination with complete understanding of customer needs and market conditions,Provide training or product demo every quarter.

May 2017 - January 2019

Key account Manager, Corporate Chef Taiwan  

Uhrenholt A/S  丹麥商優赫有限公司

Uhrenho is a Danish food company that mainly sells dairy products, frozen vegetables, and processed cheese.
Introduced into the retail & food services market in Taiwan under the brand Emborg, which belongs to different agents.
I mainly assist food services agents to expand their brands and penetrate into the market.

(1)Establish and monitor sales objectives by creating an annual sales plan and quota for regional in supports of national objectives.

(2)Maintain and expand customer base by counseling regional sales representatives, building and maintaining rapports with key customers and identifying new customer’s opportunities. (Seasonal product proposal for clients, training and demo).

(3)Develop and commercialize new product categories by maintaining continuous contact with key clients to have direct connections for critical market information.

(4)Develop brand awareness that incorporates objectives by implementing marketing plan in combination with complete understanding of customer needs and market conditions.

(5)Concurrently Corporate Chef in Taiwan, responsible for Product development and education and training.

November 2016 - February 2017

Deputy Project Manager  

Lian Hwa Food Corporation 聯華食品工業股份有限公司 

Lian Hwa Zhongli Factory is one of the main production plants of the convenience store 7-eleven, producing sandwiches, lunch boxes, soups, salads... convenience products
In this position, I am mainly responsible for product planning, market intelligence, product development, technology transfer

(1) Integrate the resources of Taiwan’s international and domestic brand manufacturers to find appropriate raw materials for product development.

(2) Lead the development team to develop products and propose proposals for 7-11.

(3) Technology transfer factories assist in product development and production.

April 2016 - November 2016

Assistant Manager,Food Service Industrial  

Rich Products Corporation 理奇食品美商維益

Rich's Products Corporation is a global multinational company, Product variety, Taiwan branch of the main commodities to cream and tortilla wrap two categories of products as a source of sales, my job is to help the company develop CVS channels (7-eleven, Family mart) .
Finally, the product was successfully introduced to 7-eleven and helped the company pass the audit <3 months>

(1) Manage the franchisees to ensure on-going development and profitable growth for the assigned district.

(2) Establish and adjust selling prices by monitoring costs, competition, and supply and demand.

(3) Maintain sales staff job results by counseling and disciplining employees, planning, monitoring and appraising job results.

(4) Building and maintaining rapports with key customers and identifying new customer’s opportunities.
(Seasonal product proposal for clients, training and demo)

(5) Develop and commercialize new product categories by maintaining continuous contact with key clients to have direct connections for critical market information. (Main channel: QSR, CVS, Bakery, Food Service)