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Past
Graphic Designer @Blue Ocean Project2024 ~ Present
・
Art Director
Within three months
and product interest by generating the content strategy, layouts and defining the safe area for the audience and successfully increasing organically 606% (10 Million) in content views, 4,000% (4 M) profile views, 282% engagement rate, and 20% followers. Improved visual communication strategy from just a text script to a communication strategy that improves Inspirasa digital asset management and increases 30% efficiency for digital goods production such as time management for production, costs, insights, and results through analysis and data collection with Google Analytics, Google Interest, Social Blade, and Digital by We Are Social. Creative...
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
Universitas Jenderal Achmad Yani (Unjani)
・
International Relations and Affairs
創辦人 @瑞豪資訊有限公司2011 ~ Present
・
Business Development Manager
More than one year
Employed
Full-time / Interested in working remotely
6-10 years
University of Waterloo
・
MBETDigital Marketing Executive and Web Designer @RTechIntel2016 ~ 2017
・
Analyst
More than one year
Employed
Full-time / Remote Only
4-6 years
ASMs IBMR
・
Computer ApplicationCountry Product Manager & Channel Sales Manager @Asus Chile2016 ~ 2018
・
Sales or Marketing
More than one year
Employed
Part-time / Remote Only
4-6 years
Pontificia Universidad Católica de Chile
・
Business Administration and Management Department
Graphic Designer @MPS Limited2013 ~ 2015
・
Associate System Engineer
More than one year
customer-specific applications and network maintenance plans. Visit customer site locations and assess infrastructure to develop custom monitoring solutions. Evaluate network performance and create improvement strategies. Monitored network performance and uptime and responded quickly to incidents. Stibo Systems, Publishing Executive, May 2015 ~ Jun 2017 Master Data management for our customers globally, which relates to Multichannel platform for Product data, Customer/party data, Digital Asset Management, Ecommerce platforms, Web UI's and Print catalogs. Part of Print Expert Group Where we train customers regarding STEP Print Components. Apart from publishing worked as Application Support
Employed
Full-time
4-6 years
Vijaya College
・
Computer Science
Past
Senior Account Manager @iKala 愛卡拉互動媒體股份有限公司2019 ~ 2022
・
Account Executive/Account Manager/Brand Development Manager
More than one year
戶及廠商聯繫溝通和協調;活動現場執行協調及監督 - 負責客戶: 1. IKEA Taiwan:三年媒體曝光 KPI 皆達標且平均成效 YOY 118% 2. adidas Originals, 寶璣(Breguet), Commune A7, 宜家家居(IKEA), 迪奧 (Dior), H&M, 蘇格登(The Singleton), Timberland 學歷 King's College London 倫敦國王學院 Digital Asset and Media Management國立臺灣師範大學 Adult Continuing Education
Unemployed
Full-time / Interested in working remotely
4-6 years
King's College London 倫敦國王學院
・
Digital Asset and Media Management
Political Affairs Advisor
More than one year
work. International Law & Security Politics Professional Brussels, BE [email protected] Experience Trainee, MarchPresent European Defence Agency Part of the Cooperation and Planning Support Unit, I am involved in project support, meeting coordination and support preparation. Received training in technical aspects, such as Portfolio and Project Management (PPM), Information Asset Management and Digital Continuity. Major projects I have supported so far include Single European Sky, Research on Cyber Applications to Security, Remote Piloted Aircrafts. Duties include among others calendar planning, meeting planning, minute taking, report and summary drafting, stakeholder management, and activities coordination.
Open to opportunities
Full-time / Not interested in working remotely
4-6 years
Vrije University Amsterdam
・
LLM Law and Politics of International Security 
Offline
Offline
Divisional Manager - Online Initiatives @SHRL, India
Head - Digital Strategy
Within one month
Skills Digital Strategy & Transformation Website Project Management Digital Marketing - Content Driven SEO, SEM - Adwords, Bing, PPC, SMM - Facebook, Instagram, Email Marketing Lead & Revenue Generation, LMS & CRM management Social Media & ORM Agency Management Digital Brand Identity Management Web & App SDLC Recent Key Achievements As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 resorts in Portugal, Spain, Cuba, France, England, Scotland, Kenya & India Leaded a team to manage core multilingual (EN, PT, ES & DE) brand website & subsites developed for blog, weddings business & individual resorts Designed Lead and Conversion funnels, Planned and executed Digital
Full-time / Interested in working remotely
More than 15 years
Ferguson College, Pune University
・
B.C.S (Computer Science)
Staff Software Engineer @GE Digital2017 ~ 2021
・
More than one year
Santhosh Nagendra Dot Net Developer Over eight years of experieince in Software Development as Dot net Developer Worked on delivering new features and API services Comprehensive knowledge of Rest APIs, Web services, Oops. Good team player and quick learner Passionate about using technology to solve challenges Bengaluru, Karnataka, India Work Experience Staff Software Engineer • GE Digital SeptemberJanuary 2021 Product - Asset Performance Management Optimizing the performance of assets to increase reliability and availability, minimize costs, and reduce operational risks. Worked in an agile environment. Pitched in as scrum master for the team for daily stand ups and sprint
Full-time / Interested in working remotely
6-10 years
VNIT
・
Bachelors in Technology
Past
Copywriter and Editor @Allina Health2022 ~ 2022
・
Marketing Intern, Marketing Assistant, Social Media Intern, Social Media Assistant, Events Intern, PR Intern, Copywriter
Within three months
acceptance testing, chatbot content, and design Content strategy, SEO, keyword research, meta tags, and relevant content Cross-functional teams and Agile methodology JanuaryApril 2023 Copywriter, Editor, and Social Media Manager Freelance/Contract Copywriting, content writing, editing, and SEO Social media marketing, social media strategy, and analytics Content design, website management Industries: healthcare, education, government, and technology SeptemberFebruary 2018 Content Writer and Social Media Adobe Copywriting, Social Media Content Marketing, Asset Management Content marketing, copywriting, research, UX writing, blogging, images, and design. EducationCoursera Fundamentals in Digital MarketingSt. Cloud State University Psychology and Human Relations Skills Content Writing Content
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
Coursera
・
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Job Search Progress
Professions
Fields of Employment
Internet
Work experience
More than 15 years
Management
Skills
Languages
Job search preferences
Positions
Head - Digital Strategy
Job types
Full-time
Locations
Remote
Interested in working remotely
Freelance
Educations
School
Major
Atalbihari Baddar
Branding & Digital Marketing Professional | IT & Digital Transformation Expert | Project Management Professional (PMP)® | 23 Years of experience in Travel & Hospitality, e-Commerce,
e-Learning, IT domain.
- A creative professional with a blend of visioning and execution of Digital Strategies with inputs from stakeholders that drive Revenue, Customer Engagement as well as Business Intelligence with capability of providing insights and analysis to drive the business forward.
- A Customer Advocate who knows the breadth of the Digital World and how to use Technology effectively to connect with Consumers.
- Passionate about building Positive Digital Experiences for Targeted Audiences using Digital Identity creation, Digital Marketing, Social Media Campaigns, Online promotions, CRM & ORM.
.
Digital Evangelist, Consultant | India
Email: [email protected] | Mobile: +91 9003016844 | Website: www.SlayShot.com
Address - Chennai :
G112, Ceebros Belvedere, Model School Road, Sholinganallur, Chennai. Tamil Nadu. 600119 INDIA
Passport No. (India) - N1401265 | UK C Visa Valid till 17/06/2024 | France Schengen Visa Valid till 04/11/2022
Key Professional Skills
- Digital Strategy & Transformation
- Website Project Management
- Digital Marketing - Content Driven SEO, SEM - Adwords, Bing, PPC, SMM - Facebook, Instagram, Email Marketing
- Lead & Revenue Generation, LMS & CRM management
- Social Media & ORM
- Agency Management
- Digital Brand Identity Management
- Web & App SDLC
Recent Key Achievements
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 resorts in Portugal, Spain, Cuba, France, England, Scotland, Kenya & India
- Leaded a team to manage core multilingual (EN, PT, ES & DE) brand website & subsites developed for blog, weddings business & individual resorts
- Designed Lead and Conversion funnels, Planned and executed Digital Marketing Campaigns yielding positive ROAS to MGM Muthu Hotels, increasing share of business from brand owned digital channels.
- Maintained average ROAS between 4 to 7 for monthly spends of average Euro 25,000. Increased brand website traffic by 68% in one year with efforts on Website UX Optimization, Content Driven SEO, Adwords Campaigns and Social Media Campaigns.
- Rolled multiple holiday booking engines for Portugal & England, Cuba and Kenya with various level of customization and integrations. Planned and executed monthly Social Media and Email campaigns to drive direct traffic to various lead and booking funnels
Successful execution of Digital Strategy of Sterling Holiday Resorts Limited (valued at USD 145 Million) in line with company vision defined by stakeholders
- In December 2018, released OneHub portal for Sterling Holidays
- Built with Adobe AEM, Salesforce CRM, OTA Channel Manager and Payment Gateways facilitating multiple lead & revenue generation funnels
- FIT Booking Engine to check availability, book rooms with add-ons, Manage Bookings, Profile & History.
- Timeshare booking Engine built with rule engine handling multiple Membership Types, Timeshare Season Rules, Resorts, Membership types & Guest Stay requirements.
- A robust backend extranet that enabled marketing team to manage inventory, rates, properties, room content, and create, manage, promote offers on the fly.
- During 2011-2016, Planned and executed various Digital Marketing campaigns, Social media promotions, Online engagement programs resulting in lead & revenue generation for Sterling Holidays
Managed company’s ORM function for listening and handling of consumer insights.
Work Experience
MGM Muthu Hotels
Rua Oliveira Martins, Praia da Oura, Albufeira, Portugal
Manager - Digital Initiatives (Global) - Chennai ODC Office
August 2020 - March 2023
Key Responsibilities & Achievements
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 Resorts in Portugal, Spain, Scotland, England, Cuba, France, Kenya and India.
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 Resorts in Portugal, Spain, Scotland, England, Cuba, France, Kenya and India.
- Leaded a team to manage core multilingual (EN, PT, ES & DE) brand website & subsites developed for blog, weddings business & individual resorts
- Designed Lead and Conversion funnels, Planned and executed Digital Marketing Campaigns yielding positive ROAS to MGM Muthu Hotels, increasing share of business from brand owned digital channels.
- Maintained average ROAS between 4 to 7 for monthly spends of average Euro 25,000. Increased brand website traffic by 68% in one year with efforts on Website UX Optimization, Content Driven SEO, Adwords Campaigns and Social Media Campaigns.
- Rolled multiple holiday booking engines for Portugal & England, Cuba and Kenya with various level of customizations and integrations.
- Planned and executed monthly Social Media and Email campaigns to drive direct traffic to various lead and booking funnels
Websites
- https://www.muthuhotelsmgm.com - Brand website
- https://weddings.muthuhotelsmgm.com - Weddings Portal
- https://reservations.muthuhotelsmgm.com/?chain=28902 – Room Booking Portal for Portugal, Spain & England Hotels
- https://engine.witbooking.com/mgm_agr – Room Booking Portal for Cuba Hotels
- https://kn.reservations.muthuhotelsmgm.com/be/indexpackdetail?groupId=NDM0Ng== – Room Booking Portal for Kenya Hotels
Campaign and Content sites
- https://muthuhotelsmgm.blog – Blog articles on Travel & Holidays
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains across countries.
- Monitoring of other digital assets like social media, OTA platforms, Tripadviser etc, squatting and misuse of it
- Assistance to MGM legal team in building a case against Spanish squatter holding domains of Cuban properties.
Sterling Holiday Resorts Limited, Chennai, India
A Thomas Cook (India) Limited Company
Divisional Manager – Digital Initiatives, Head - Digital
Jan 2011 - June 2019
Key Responsibilities & Achievements
- Successful execution of Digital Strategy of Sterling Holiday Resorts Limited (valued at USD 145 Million) in line with company strategy defined by stakeholders
- Managed multiple agencies related to web and mobile development, Digital & Social media promotions and ORM
- Created, set and managed Social Media channels - Grown Facebook followers to 5.5Lakh, 2.8Lakh Youtube video views for 150+ videos, Launched a blog with thousands of articles related to holidays, food, travel technology and lifestyle
- Introduced Digital Booking platforms for SHRL resulting in staggering revenue growth from initial INR14Lakh to INR 4.5Cr per annum
- Defined and implemented multiple touch point based ORM platform with dashboards covering aspects of positive and negative listening, recording, responding and satisfactory closure
- Introduced member payment platforms for SHRL resulting in staggering revenue growth of INR 11Cr per annum
- Coached, mentored and developed internal digital team and stakeholders.
- Roll out of end to end web portal in December 2018 for Sterling Holiday Members and Guests built using Adobe AEM, Salesforce CRM and OTA Channel Manager.
- With multiple marketing funnels for lead and revenue generation, the automated platform enabled Members and Guests to check availability, book room and add-ons, Manage Membership, Profile and History.
- Apart from tracking and following leads, The platform enabled marketing team to create, manage and promote offers on the fly.
- The Timeshare booking process is built with a rule engine handling multiple memberships, Timeshare rules related to Season, Resorts, Membership types and Guest requirements.
Websites
- www.sterlingholidays.com
- bookings.sterlingholidays.com – Booking engine for one time holiday customers
- members.sterlingholidays.com – Payment portal for timeshare customers
- mice.sterlingholidays.com – Lead generation and management for MICE
- www.sterlingholidays.in – Lead generation and management for timeshare prospects
- www.reunionz.in – Lead generation for group enquirers
Campaign and Content sites
- blog.sterlingholidays.com – Thousands of blog articles published till date
- www.bagfulofmemories.com – Generated 60,000+ UGC in terms of photographs from guests
- www.savethesparrow.com – CSR activity using social
- www.escapeintotherains.com - Social media campaign for rainy off season to fill resort occupancy
- www.ilovelikethis.in - Social media campaign for valentine’s day
- www.raintunes.in - Social media campaign for rainy off season to fill resort occupancy
- www.holidaybeats.in - Social media gaming platform to vote top 50 holiday songs
- www.indiaunveiled.org - A campaign on twitter unveiling India and its glorious past achievements
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains.
- Monitoring of other digital assets like social media, OTA platforms, Tripadviser etc, squatting and misuse of it
- Domain acquisition to protect digital identity and business need
- sterlingholidays.com domain - collection, assistance to SHRL legal team in filing a case with WIPO and successful Domain ownership transfer to SHRL.
Mahindra Holiday & Resorts India Limited (ClubMahindra), Chennai, India
Sr. Manager – Web Initiatives
June 2008 - January 2011
Key Responsibilities
- Lead in the analysis of organisational needs and goals and the design and implementation of internal and external web sites and related applications.
- Consulting with stakeholders, end users and project teams to determine requirements for web applications.
- Performing as editor of the site’s content and gathering and research of information.
- Ensuring that web sites are easy to navigate and that it addresses the needs of the client and its members
- Monitor, improve, and update the performance of existing Web sites.
- Technical expert to answer questions about or troubleshoot problems with the Web sites. • Work and communicate well with others and be a team-player.
- Leading the complete business process and marketing activities for above SBUs.
- Coordinate with Internal IT teams, Server teams and vendors for new developments on the system side and various marketing activities.
- Providing support to Marketing campaigns and monitoring their performance.
Key Achievements
Websites
- Clubmahindra.com
- Launched Member section & Payment Gateway of clubmahindra.com which helped members paying their overdue EMI, ASF payments online resulting in improved revenue and collection.
- Implemented Reservation Request Module (RRM) for member/s to raise a online reservation request for his/her holidays.
- Launched Customer portal for Clubmahindra & Zestbreaks members. This helped members to create interactions directly in Talisma CRM.
- Launched DSA portal to decrease load on call center. This portal allowed DSAs (Direct Sales Associates) to check member details on the fly to resolve queries at the DSA level.
- Launched Sparsh, An online Member Engagement Program. This module allowed Members to apply for Offers and discounts online inside the member section. The module has an admin panel where all offers and vendors can be managed by business.
- Launched Member Contact Program to collect up-to-date contact information from members.
- Mahindrahomestays.com
- Launched mahindrahomestays.com, which was a novel concept in family vacations business in India and UK during 2009. Website launch was aligned with the product promotional marketing campaigns in UK.
- Launched blog.mahindrahomestays.com, A blog for promoting mahindrahomestays.com
- Zestbreaks.com
- Launched a revamped website, zestbreaks.com in co-ordination with marketing team.
- Terracamps.com
- Launched terracamps.com, The purpose of this product is to provide camping, nature and adventurous holidaying experience to families. Website launch was aligned with the product promotional marketing campaigns in India.
- Clubmahindra.travel
- Launched a revamped website, clubmahindra.travel in co-ordination with TRS team.
- Mahindra.com
- Represented MHRIL at Mahindra strategy team meeting. Prepared suggestions for future mahindra.com, collected and shared MHRIL content for representation on new mahindra.com website, shared content and video guidelines with mahindra team.
- Intranet
- Launched intranet portal with various modules for around 1500+ MHRIL users
- Launched Online Quiz module for sales team.
- Launched HR Helpdesk module for employees to escalate issues
- Launched CSW (Customer Service Week) related campaigns on intranet, clubmahindra.com, zestbreaks.com
Campaign and Content sites
- Clubmahindra product Campaign - WorldFamilyDay.in
- Zestbreaks product Campaign - FullMoonNights.com
- Clubmahindra product Campaign - YahiHaiLife.com
- Clubmahindra product Campaign - jiyolife.com. A very successful online product promotional activity. 2,2500+ extra visitors visited clubmahindra.com comparing to the month before launch. The facebook channel of "JiyoLife" had crossed 1Lac+ fan count.
- Successful migration and deployment of Clubmahibdrablog.com.
- YouTube video channel made live for clubmahindra.com. The video view count has crossed 1.5Lac figure in one month
- Flickr photo integration with FaceBook and clubmahindra.com.
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains.
- Acquiring domains as per business need
- mahindraholidays.com domain - Evidence collection, assistance to Mahindra legal team in filing a case with WIPO and successful Domain ownership transfer to MHRIL.
- clubmahindraholidays.com - Filing of compliant and Successful Domain ownership transfer to MHRIL.
- club-mahindra.org.in - Evidence collection, assistance to MHRIL legal team in filing a case with .in registry.
- jiyolife.com - negotiation with owner for domain purchase and successful Domain
ownership transfer
Yahoo! Software development
India (P) Ltd., Bangalore, India
Sr. Web Developer
February 2007 - April 2008
Key Responsibilities
- Requirement analysis, Defining information architecture and transactional routes, Use case scenarios, Prototype designing and finalization.
- Building UI, UX using semantic HTML, CSS, JS, Ajax, DOM and YUI and Yahoo! Page grids. Integrate functional UI with backend developers.
- Branding and promotional campaigns for internal events.
Key Achievements
- External web projects: Worked on Yahoo! Mail Classic, Y! SiteBuilder, Yahoo! Small Biz (India) portal, Y! Universal Header, Customer Care Tool, DIFM Tool, SMB Webhosting control panel, SMB Re-delegation process.
- Internal web projects: Worked on various internal web tools Useful for company’s internal data management. Build.Corp.yahoo.com, Package Auditor, Senor.corp.yahoo.com, OPSR (Operations Report), Outage tool, Yahoo Backyard.
- Other:
Managed internal campaigns for Promotion of products created by my team
(Bangal Tigers). Mongo, Showcase
Created Smiles for Y! Messenger
Optima Consultants, Pune, India
(VTG e-Commerce India
(P) Ltd./ Vision Technologies Inc.)
Group Leader - Web
August 2004 - February 2007
- Worked on development and deployment of 'SchoolsOnInet.com', an online web application developed in ASP, ASP.net for K12 educational institutes in USA. It connects Teachers - Administrators – Parents - Students online allowing them to manage all school related activities online. Product contained various online modules like profile, homework, progress report as on date, dynamic bus schedule, food menu, PTA communicator, Mailbox, photo/video gallery etc.
- Work during product development involved requirement analysis, Building use case scenarios, Defining transnational routes, building web information architecture, UI, UX designing, Prototype testing, and development.
- Customized and deployed product for 12 K12 educational institutes in New York and New Jersey under respective domains.
BioEnable Technologies
Pvt. Ltd., Pune, India
Designer Web|Graphics|Media
February 2004 - July 2004
- UI, UX Designing & development of bio-metric product websites.
- Frequent content tuning of websites for SEO to get higher lead generation from search.
- Development of CD intros, presentations, Product Catalogs using Flash and scripting.
- Graphics design for Product CD,
Brochure, Magazine Advertises,
Product booklets, Product overlays,
Software interface design.
Mantra Solutions, Pune, India
Web & graphic Designer
December 2002 - January 2004
- Website development including UI, UX design and multimedia content.
- Development of CD intros, presentations, Product Catalogs using Flash and scripting.
- Outdoor - Exhibition panel design, Magazine advertisement design.
- Designs for Brochures, Product catalogs, CD covers, logos for events & companies.
Global Infotek Systems, Pune, India
Web & graphic Designer
December 2000 - April 2002
- Development & management of websites.
Arena multimedia, Pune, India
Institute administrator
May 1999 - November 2000
- Institute administration, Teaching Graphics
Packages, multimedia programming to students.
Education
MBA - Marketing, 2018
Binary University of Management & Entrepreneurship, Malaysia
EDMM (Executive Diploma in Marketing Management), 2017
LIBA (Loyola Institute of Business Management), Chennai, TamilNadu, India.
B.C.S (Computer Science), 1998
Fergusson College, Pune University, Pune, Maharashtra, India
Certifications
Project Management Professional (PMP)® - Credential ID 2993759
Certification issued by Project Management Institute, USA. Valid till April 2024
Certified Member (CM)
Membership issued by Project Management Institute, USA. Valid till April 2022
Certified Digital Marketing professional, Manipal University, India.
Certified hardware professional, C.O.E. P. College of engineering, Pune, India.
Certificate for the rank of brown belt in karate & kickboxing, Okinawa Martial Arts Academy
Certificate in Elementary & Intermediate drawing examination, Government of Maharashtra
Personal Details
Date of birth: April 23, 1977
Marital status: Married, 2 children.
Languages: English, Hindi, Marathi (Speak / Read / Write), Rajasthani & Tamil
Interest & hobbies: Social Networking, Swimming, Music, Reading, Sketching, Fiction movies.
Technology Awareness Cloud
- Complete understanding of marketing cloud offering by Adobe, Oracle and Salesforce
- Project Management Tools: Zoho Projects, Basecamp, Jira, MS Projects
- Web development: Java, ASP, ASP.net, PHP
- Database: MS Access, SQL Server 2000, MySQL
- Servers: IIS/PWS, Apache, AWS, VMware
- Blogging tools: Word press, Blogger
- CMS: Adobe AEM, Microsoft SharePoint, Wordpress, Wix, Cendyn CMS
- Web Development: Notepad++, Macromedia Dream weaver mx, Microsoft Visual Interdev, • FrontPage 2000, ASP.net development, Microsoft web matrix, Microsoft visual studio .net 2003
- Web and mobile technologies: HTML5, CSS, JavaScript, DOM, Ajax, Jquery, bootstrap
- Prototyping and flowcharts: MS Visio, Open Office Draw, Sketch, InVision, Figma
- Source Control: Visual SourceSafe, Git
- Bug Management: Bugzilla, Zoho project management and issue tracker suite
- CRM: SalesForce, Talisma, Zoho, Cendyn CRM
- Graphics: Adobe Illustrator 8/9/CS, Adobe PhotoShop 6/7.0/CS, Macromedia • Flash 5/mx, CorelDraw 8/9/10, 3D Studio Max, Macromedia Director 8
- Website traffic analysis: WebTrends, Google Analytics, Adobe analytics
- Server & Network uptime tracker: ManageEngine OpManager, Montastic
- Vulnerability Testing: Acunteix Vulnerability scanner
- Testing tool: Selenium
Atalbihari Baddar
Branding & Digital Marketing Professional | IT & Digital Transformation Expert | Project Management Professional (PMP)® | 23 Years of experience in Travel & Hospitality, e-Commerce,
e-Learning, IT domain.
- A creative professional with a blend of visioning and execution of Digital Strategies with inputs from stakeholders that drive Revenue, Customer Engagement as well as Business Intelligence with capability of providing insights and analysis to drive the business forward.
- A Customer Advocate who knows the breadth of the Digital World and how to use Technology effectively to connect with Consumers.
- Passionate about building Positive Digital Experiences for Targeted Audiences using Digital Identity creation, Digital Marketing, Social Media Campaigns, Online promotions, CRM & ORM.
.
Digital Evangelist, Consultant | India
Email: [email protected] | Mobile: +91 9003016844 | Website: www.SlayShot.com
Address - Chennai :
G112, Ceebros Belvedere, Model School Road, Sholinganallur, Chennai. Tamil Nadu. 600119 INDIA
Passport No. (India) - N1401265 | UK C Visa Valid till 17/06/2024 | France Schengen Visa Valid till 04/11/2022
Key Professional Skills
- Digital Strategy & Transformation
- Website Project Management
- Digital Marketing - Content Driven SEO, SEM - Adwords, Bing, PPC, SMM - Facebook, Instagram, Email Marketing
- Lead & Revenue Generation, LMS & CRM management
- Social Media & ORM
- Agency Management
- Digital Brand Identity Management
- Web & App SDLC
Recent Key Achievements
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 resorts in Portugal, Spain, Cuba, France, England, Scotland, Kenya & India
- Leaded a team to manage core multilingual (EN, PT, ES & DE) brand website & subsites developed for blog, weddings business & individual resorts
- Designed Lead and Conversion funnels, Planned and executed Digital Marketing Campaigns yielding positive ROAS to MGM Muthu Hotels, increasing share of business from brand owned digital channels.
- Maintained average ROAS between 4 to 7 for monthly spends of average Euro 25,000. Increased brand website traffic by 68% in one year with efforts on Website UX Optimization, Content Driven SEO, Adwords Campaigns and Social Media Campaigns.
- Rolled multiple holiday booking engines for Portugal & England, Cuba and Kenya with various level of customization and integrations. Planned and executed monthly Social Media and Email campaigns to drive direct traffic to various lead and booking funnels
Successful execution of Digital Strategy of Sterling Holiday Resorts Limited (valued at USD 145 Million) in line with company vision defined by stakeholders
- In December 2018, released OneHub portal for Sterling Holidays
- Built with Adobe AEM, Salesforce CRM, OTA Channel Manager and Payment Gateways facilitating multiple lead & revenue generation funnels
- FIT Booking Engine to check availability, book rooms with add-ons, Manage Bookings, Profile & History.
- Timeshare booking Engine built with rule engine handling multiple Membership Types, Timeshare Season Rules, Resorts, Membership types & Guest Stay requirements.
- A robust backend extranet that enabled marketing team to manage inventory, rates, properties, room content, and create, manage, promote offers on the fly.
- During 2011-2016, Planned and executed various Digital Marketing campaigns, Social media promotions, Online engagement programs resulting in lead & revenue generation for Sterling Holidays
Managed company’s ORM function for listening and handling of consumer insights.
Work Experience
MGM Muthu Hotels
Rua Oliveira Martins, Praia da Oura, Albufeira, Portugal
Manager - Digital Initiatives (Global) - Chennai ODC Office
August 2020 - March 2023
Key Responsibilities & Achievements
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 Resorts in Portugal, Spain, Scotland, England, Cuba, France, Kenya and India.
As a Global Lead, Successfully rolled-out multiple Digital Initiatives for MGM Muthu Hotels, Albufeira, Portugal, having 36 Resorts in Portugal, Spain, Scotland, England, Cuba, France, Kenya and India.
- Leaded a team to manage core multilingual (EN, PT, ES & DE) brand website & subsites developed for blog, weddings business & individual resorts
- Designed Lead and Conversion funnels, Planned and executed Digital Marketing Campaigns yielding positive ROAS to MGM Muthu Hotels, increasing share of business from brand owned digital channels.
- Maintained average ROAS between 4 to 7 for monthly spends of average Euro 25,000. Increased brand website traffic by 68% in one year with efforts on Website UX Optimization, Content Driven SEO, Adwords Campaigns and Social Media Campaigns.
- Rolled multiple holiday booking engines for Portugal & England, Cuba and Kenya with various level of customizations and integrations.
- Planned and executed monthly Social Media and Email campaigns to drive direct traffic to various lead and booking funnels
Websites
- https://www.muthuhotelsmgm.com - Brand website
- https://weddings.muthuhotelsmgm.com - Weddings Portal
- https://reservations.muthuhotelsmgm.com/?chain=28902 – Room Booking Portal for Portugal, Spain & England Hotels
- https://engine.witbooking.com/mgm_agr – Room Booking Portal for Cuba Hotels
- https://kn.reservations.muthuhotelsmgm.com/be/indexpackdetail?groupId=NDM0Ng== – Room Booking Portal for Kenya Hotels
Campaign and Content sites
- https://muthuhotelsmgm.blog – Blog articles on Travel & Holidays
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains across countries.
- Monitoring of other digital assets like social media, OTA platforms, Tripadviser etc, squatting and misuse of it
- Assistance to MGM legal team in building a case against Spanish squatter holding domains of Cuban properties.
Sterling Holiday Resorts Limited, Chennai, India
A Thomas Cook (India) Limited Company
Divisional Manager – Digital Initiatives, Head - Digital
Jan 2011 - June 2019
Key Responsibilities & Achievements
- Successful execution of Digital Strategy of Sterling Holiday Resorts Limited (valued at USD 145 Million) in line with company strategy defined by stakeholders
- Managed multiple agencies related to web and mobile development, Digital & Social media promotions and ORM
- Created, set and managed Social Media channels - Grown Facebook followers to 5.5Lakh, 2.8Lakh Youtube video views for 150+ videos, Launched a blog with thousands of articles related to holidays, food, travel technology and lifestyle
- Introduced Digital Booking platforms for SHRL resulting in staggering revenue growth from initial INR14Lakh to INR 4.5Cr per annum
- Defined and implemented multiple touch point based ORM platform with dashboards covering aspects of positive and negative listening, recording, responding and satisfactory closure
- Introduced member payment platforms for SHRL resulting in staggering revenue growth of INR 11Cr per annum
- Coached, mentored and developed internal digital team and stakeholders.
- Roll out of end to end web portal in December 2018 for Sterling Holiday Members and Guests built using Adobe AEM, Salesforce CRM and OTA Channel Manager.
- With multiple marketing funnels for lead and revenue generation, the automated platform enabled Members and Guests to check availability, book room and add-ons, Manage Membership, Profile and History.
- Apart from tracking and following leads, The platform enabled marketing team to create, manage and promote offers on the fly.
- The Timeshare booking process is built with a rule engine handling multiple memberships, Timeshare rules related to Season, Resorts, Membership types and Guest requirements.
Websites
- www.sterlingholidays.com
- bookings.sterlingholidays.com – Booking engine for one time holiday customers
- members.sterlingholidays.com – Payment portal for timeshare customers
- mice.sterlingholidays.com – Lead generation and management for MICE
- www.sterlingholidays.in – Lead generation and management for timeshare prospects
- www.reunionz.in – Lead generation for group enquirers
Campaign and Content sites
- blog.sterlingholidays.com – Thousands of blog articles published till date
- www.bagfulofmemories.com – Generated 60,000+ UGC in terms of photographs from guests
- www.savethesparrow.com – CSR activity using social
- www.escapeintotherains.com - Social media campaign for rainy off season to fill resort occupancy
- www.ilovelikethis.in - Social media campaign for valentine’s day
- www.raintunes.in - Social media campaign for rainy off season to fill resort occupancy
- www.holidaybeats.in - Social media gaming platform to vote top 50 holiday songs
- www.indiaunveiled.org - A campaign on twitter unveiling India and its glorious past achievements
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains.
- Monitoring of other digital assets like social media, OTA platforms, Tripadviser etc, squatting and misuse of it
- Domain acquisition to protect digital identity and business need
- sterlingholidays.com domain - collection, assistance to SHRL legal team in filing a case with WIPO and successful Domain ownership transfer to SHRL.
Mahindra Holiday & Resorts India Limited (ClubMahindra), Chennai, India
Sr. Manager – Web Initiatives
June 2008 - January 2011
Key Responsibilities
- Lead in the analysis of organisational needs and goals and the design and implementation of internal and external web sites and related applications.
- Consulting with stakeholders, end users and project teams to determine requirements for web applications.
- Performing as editor of the site’s content and gathering and research of information.
- Ensuring that web sites are easy to navigate and that it addresses the needs of the client and its members
- Monitor, improve, and update the performance of existing Web sites.
- Technical expert to answer questions about or troubleshoot problems with the Web sites. • Work and communicate well with others and be a team-player.
- Leading the complete business process and marketing activities for above SBUs.
- Coordinate with Internal IT teams, Server teams and vendors for new developments on the system side and various marketing activities.
- Providing support to Marketing campaigns and monitoring their performance.
Key Achievements
Websites
- Clubmahindra.com
- Launched Member section & Payment Gateway of clubmahindra.com which helped members paying their overdue EMI, ASF payments online resulting in improved revenue and collection.
- Implemented Reservation Request Module (RRM) for member/s to raise a online reservation request for his/her holidays.
- Launched Customer portal for Clubmahindra & Zestbreaks members. This helped members to create interactions directly in Talisma CRM.
- Launched DSA portal to decrease load on call center. This portal allowed DSAs (Direct Sales Associates) to check member details on the fly to resolve queries at the DSA level.
- Launched Sparsh, An online Member Engagement Program. This module allowed Members to apply for Offers and discounts online inside the member section. The module has an admin panel where all offers and vendors can be managed by business.
- Launched Member Contact Program to collect up-to-date contact information from members.
- Mahindrahomestays.com
- Launched mahindrahomestays.com, which was a novel concept in family vacations business in India and UK during 2009. Website launch was aligned with the product promotional marketing campaigns in UK.
- Launched blog.mahindrahomestays.com, A blog for promoting mahindrahomestays.com
- Zestbreaks.com
- Launched a revamped website, zestbreaks.com in co-ordination with marketing team.
- Terracamps.com
- Launched terracamps.com, The purpose of this product is to provide camping, nature and adventurous holidaying experience to families. Website launch was aligned with the product promotional marketing campaigns in India.
- Clubmahindra.travel
- Launched a revamped website, clubmahindra.travel in co-ordination with TRS team.
- Mahindra.com
- Represented MHRIL at Mahindra strategy team meeting. Prepared suggestions for future mahindra.com, collected and shared MHRIL content for representation on new mahindra.com website, shared content and video guidelines with mahindra team.
- Intranet
- Launched intranet portal with various modules for around 1500+ MHRIL users
- Launched Online Quiz module for sales team.
- Launched HR Helpdesk module for employees to escalate issues
- Launched CSW (Customer Service Week) related campaigns on intranet, clubmahindra.com, zestbreaks.com
Campaign and Content sites
- Clubmahindra product Campaign - WorldFamilyDay.in
- Zestbreaks product Campaign - FullMoonNights.com
- Clubmahindra product Campaign - YahiHaiLife.com
- Clubmahindra product Campaign - jiyolife.com. A very successful online product promotional activity. 2,2500+ extra visitors visited clubmahindra.com comparing to the month before launch. The facebook channel of "JiyoLife" had crossed 1Lac+ fan count.
- Successful migration and deployment of Clubmahibdrablog.com.
- YouTube video channel made live for clubmahindra.com. The video view count has crossed 1.5Lac figure in one month
- Flickr photo integration with FaceBook and clubmahindra.com.
Digital Identity Management
- Monitoring Domain squatting and misuse of domains, unauthorized use of domains.
- Acquiring domains as per business need
- mahindraholidays.com domain - Evidence collection, assistance to Mahindra legal team in filing a case with WIPO and successful Domain ownership transfer to MHRIL.
- clubmahindraholidays.com - Filing of compliant and Successful Domain ownership transfer to MHRIL.
- club-mahindra.org.in - Evidence collection, assistance to MHRIL legal team in filing a case with .in registry.
- jiyolife.com - negotiation with owner for domain purchase and successful Domain
ownership transfer
Yahoo! Software development
India (P) Ltd., Bangalore, India
Sr. Web Developer
February 2007 - April 2008
Key Responsibilities
- Requirement analysis, Defining information architecture and transactional routes, Use case scenarios, Prototype designing and finalization.
- Building UI, UX using semantic HTML, CSS, JS, Ajax, DOM and YUI and Yahoo! Page grids. Integrate functional UI with backend developers.
- Branding and promotional campaigns for internal events.
Key Achievements
- External web projects: Worked on Yahoo! Mail Classic, Y! SiteBuilder, Yahoo! Small Biz (India) portal, Y! Universal Header, Customer Care Tool, DIFM Tool, SMB Webhosting control panel, SMB Re-delegation process.
- Internal web projects: Worked on various internal web tools Useful for company’s internal data management. Build.Corp.yahoo.com, Package Auditor, Senor.corp.yahoo.com, OPSR (Operations Report), Outage tool, Yahoo Backyard.
- Other:
Managed internal campaigns for Promotion of products created by my team
(Bangal Tigers). Mongo, Showcase
Created Smiles for Y! Messenger
Optima Consultants, Pune, India
(VTG e-Commerce India
(P) Ltd./ Vision Technologies Inc.)
Group Leader - Web
August 2004 - February 2007
- Worked on development and deployment of 'SchoolsOnInet.com', an online web application developed in ASP, ASP.net for K12 educational institutes in USA. It connects Teachers - Administrators – Parents - Students online allowing them to manage all school related activities online. Product contained various online modules like profile, homework, progress report as on date, dynamic bus schedule, food menu, PTA communicator, Mailbox, photo/video gallery etc.
- Work during product development involved requirement analysis, Building use case scenarios, Defining transnational routes, building web information architecture, UI, UX designing, Prototype testing, and development.
- Customized and deployed product for 12 K12 educational institutes in New York and New Jersey under respective domains.
BioEnable Technologies
Pvt. Ltd., Pune, India
Designer Web|Graphics|Media
February 2004 - July 2004
- UI, UX Designing & development of bio-metric product websites.
- Frequent content tuning of websites for SEO to get higher lead generation from search.
- Development of CD intros, presentations, Product Catalogs using Flash and scripting.
- Graphics design for Product CD,
Brochure, Magazine Advertises,
Product booklets, Product overlays,
Software interface design.
Mantra Solutions, Pune, India
Web & graphic Designer
December 2002 - January 2004
- Website development including UI, UX design and multimedia content.
- Development of CD intros, presentations, Product Catalogs using Flash and scripting.
- Outdoor - Exhibition panel design, Magazine advertisement design.
- Designs for Brochures, Product catalogs, CD covers, logos for events & companies.
Global Infotek Systems, Pune, India
Web & graphic Designer
December 2000 - April 2002
- Development & management of websites.
Arena multimedia, Pune, India
Institute administrator
May 1999 - November 2000
- Institute administration, Teaching Graphics
Packages, multimedia programming to students.
Education
MBA - Marketing, 2018
Binary University of Management & Entrepreneurship, Malaysia
EDMM (Executive Diploma in Marketing Management), 2017
LIBA (Loyola Institute of Business Management), Chennai, TamilNadu, India.
B.C.S (Computer Science), 1998
Fergusson College, Pune University, Pune, Maharashtra, India
Certifications
Project Management Professional (PMP)® - Credential ID 2993759
Certification issued by Project Management Institute, USA. Valid till April 2024
Certified Member (CM)
Membership issued by Project Management Institute, USA. Valid till April 2022
Certified Digital Marketing professional, Manipal University, India.
Certified hardware professional, C.O.E. P. College of engineering, Pune, India.
Certificate for the rank of brown belt in karate & kickboxing, Okinawa Martial Arts Academy
Certificate in Elementary & Intermediate drawing examination, Government of Maharashtra
Personal Details
Date of birth: April 23, 1977
Marital status: Married, 2 children.
Languages: English, Hindi, Marathi (Speak / Read / Write), Rajasthani & Tamil
Interest & hobbies: Social Networking, Swimming, Music, Reading, Sketching, Fiction movies.
Technology Awareness Cloud
- Complete understanding of marketing cloud offering by Adobe, Oracle and Salesforce
- Project Management Tools: Zoho Projects, Basecamp, Jira, MS Projects
- Web development: Java, ASP, ASP.net, PHP
- Database: MS Access, SQL Server 2000, MySQL
- Servers: IIS/PWS, Apache, AWS, VMware
- Blogging tools: Word press, Blogger
- CMS: Adobe AEM, Microsoft SharePoint, Wordpress, Wix, Cendyn CMS
- Web Development: Notepad++, Macromedia Dream weaver mx, Microsoft Visual Interdev, • FrontPage 2000, ASP.net development, Microsoft web matrix, Microsoft visual studio .net 2003
- Web and mobile technologies: HTML5, CSS, JavaScript, DOM, Ajax, Jquery, bootstrap
- Prototyping and flowcharts: MS Visio, Open Office Draw, Sketch, InVision, Figma
- Source Control: Visual SourceSafe, Git
- Bug Management: Bugzilla, Zoho project management and issue tracker suite
- CRM: SalesForce, Talisma, Zoho, Cendyn CRM
- Graphics: Adobe Illustrator 8/9/CS, Adobe PhotoShop 6/7.0/CS, Macromedia • Flash 5/mx, CorelDraw 8/9/10, 3D Studio Max, Macromedia Director 8
- Website traffic analysis: WebTrends, Google Analytics, Adobe analytics
- Server & Network uptime tracker: ManageEngine OpManager, Montastic
- Vulnerability Testing: Acunteix Vulnerability scanner
- Testing tool: Selenium