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Definition of Reputation Credits
Bernard Leung
Value creation is delivered via Customer-centric propositions & Innovation in the mode of delivery within the Health & life insurance sector. Love-to-see people live their lives every day better than the last.
Strategy Office Role with Transformation Focus on Product Proposition, Marketing & Innovation in Insurance Space
email: [email protected]
Mobile: +852 97278048
Location: Hong Kong
Language: English/ Cantonese/ Mandarin
Work Experience
Strategy Partnering, Principal (Transformation Office)
11/2021~ Present
Be a go-to-market business partner and drive enterprise-wide transformation initiatives, ensuring cohesion across initiatives and bringing about impact.
Provided strategic thinking and constructive advisory to business leaders on key initiatives, playing a role of a problem-solving partner to drive changes and delivered value.
Provided counsel to initiate owners to push initiatives from the idea stage to the implementation stage.
Interfaced with Proposition team and provided strategic market data which helps the development of proposition paper and later business case KPI setting.
Senior Manager - Proposition Development & Management
07/ 2016 - 11/2021
First-in-market product proposition
- Successfully launched an end to end project . Managed the development of Service redemption system with external providers system integration in a segment specific insurance product in Long-Term Care space. Expended substandard risk class solution in HealthTech enabled Chronic Disease Management Programme.
- Award: Won AXA Entrepreneurship Award by successful launching of "AXA Diabetes & Three-Highs Management Programme" in Aug 2018.
- Launched Medical school backed DNA screening test in early propensity checking of diabetes followed up by a unique chronic disease management program designed exclusively by a worldwide renowned NGO in diabetes detection and management.
Senior Manager - Proposition Development Marketing
08/ 2014 - 04/ 2015
- Designed and developed both individual and corporate health insurance product propositions to support volume & revenue in terms of customer acquisition and retention.
- Archived through customer insight researches to ensure the products and services developed would create an excellent customer experience.
- Independently run in-house customer focus groups (qualitative) with external market research agency (quantitative) joined effort in building up a brand new semi-private room level hospitalization plan in filling product portfolio gap catering towards direct & bancassurance channels.
Manager, Marcom & Segment Marketing
Responsible for companywide marketing budget via formulation of company’s yearly Go-to-market plan.
Headed a team of seven marketers in delivering customer-facing communications & Segment GTM plan from breath small midmarket enterprises to vertical industries.
Market Share & Profitability
- Campaign resulted in 500 sales leads (70% from new customers) with several millions of revenue. ROI at 20 times of marketing budget spent.
- Gained 30% YoY market share growth versus competitors benchmark via partnership with industry leaders in vertical solution provider.
Marketing Manager, Marketing Operation
Proposition Strategy
- Product differentiation through the launching of a SmarTone-Vodafone self-developed unique Tablet user interface and web applications.
- Positioned tablet devices subscribed through SmarTone-Vodafone has loaded with “HK people most welcome information” and letting customer ‘Making the most of customer experience – Only from SmarTone”
Segment Marketing Manager, Small & Midmarket Solutions & Partners
- Timely revised marketing plan in combat with the economic downturn in CY08/09. Turned around MoM Revenue drop (-20%) to (+7%) within 2 months vs industry recovery benchmark at 6-month.
- Revenue stabilization was achieved by the launching of a high profile “Customer AcheieveMORE” campaign with join-effort from industry associations and partners. The campaign success was backed up by strategic revamp of reseller channel resources allocation.
- Job Promotion granted within 1 year of service & earned Departmental Hero Award
Assistant Marketing Manager, Mobile Communication Business
Microsoft
09/ 2007 - 10/ 2008
- Develop co-marketing activities with retailers & OEM partners to drive sell-thru at channels. − Manage local marketing agency to ensure retail marketing campaigns are well executed.
- Community Advocacy − Manage best after-sales customer experience via Windows Mobile MVPs seminar series.
Assistant Marketing Manager, Premium Market
Acquisition Marketing
- Manage mobile business performance acquisition, usage and churn on mobile services by leading a team of Marketing Executives to implement marketing campaigns to foster growth under commercial and premium personal segment of the company.
Partnership Development Specialist, PayTV
- Manage partner acquisition on profit sharing JV web-on-TV services. − Successfully launched several first-in-market web services on TV platform.
Consultant, Intelligent Network Services
04/ 2000 - 04/ 2003
Project Management
- Liaisons between OFTA, network operators, building management and internal technical departments to ensure the best execution of project schedules.
Testimonials
“Bernard is a veteran in sales and marketing role for IT and telco. I was impressed by his deep understanding and insight to these industries. He has super strong communication skill, very creative and is very customer-focused which are important competencies for a sales and marketing professional.”
Alan Chan, National Technology Officer at Microsoft Hong Kong Limited
“Bernard is very resourceful and a quick learner. I like his teamwork attitude and tenacity in identifying root cause of problem and relentless effort to drive to success. He has the ability to work with, not only people from his team, but also able to drive orchestration among different team to deliver what is needed. He was reported to the Group partner marketing manager at the team and was viewed as potential to be developed to a role with bigger capacity”
Andrew Wong, Director, SMS&P at Microsoft Hong Kong Limited
"Diabetes is preventable, treatable and insurable. Awareness, education and a good care plan make all the difference. Thanks to Bernard for being instrumental in designing and launching the AXA Diabetes and 3 Highs Management Program. I am impressed with his persistence and commitment in making this innovative care plan a reality."
Prof. Juliana Chan, Professor of Medicine and Therapeutics, Director, Hong Kong Institute of Diabetes and Obesity
"Bernard is an all rounded innovative marketer, I enjoy working with him."
Jon Chung, Director - Sales Consulting Business at Fuji Xerox (Hong Kong)
Education
Ryerson University
Toronto, Canada
1994-1998
Bachelor of Commerce in Hospitality & Tourism Management
Queen's College
Hong Kong
HKCEE
Bernard Leung
Value creation is delivered via Customer-centric propositions & Innovation in the mode of delivery within the Health & life insurance sector. Love-to-see people live their lives every day better than the last.
Strategy Office Role with Transformation Focus on Product Proposition, Marketing & Innovation in Insurance Space
email: [email protected]
Mobile: +852 97278048
Location: Hong Kong
Language: English/ Cantonese/ Mandarin
Work Experience
Strategy Partnering, Principal (Transformation Office)
11/2021~ Present
Be a go-to-market business partner and drive enterprise-wide transformation initiatives, ensuring cohesion across initiatives and bringing about impact.
Provided strategic thinking and constructive advisory to business leaders on key initiatives, playing a role of a problem-solving partner to drive changes and delivered value.
Provided counsel to initiate owners to push initiatives from the idea stage to the implementation stage.
Interfaced with Proposition team and provided strategic market data which helps the development of proposition paper and later business case KPI setting.
Senior Manager - Proposition Development & Management
07/ 2016 - 11/2021
First-in-market product proposition
- Successfully launched an end to end project . Managed the development of Service redemption system with external providers system integration in a segment specific insurance product in Long-Term Care space. Expended substandard risk class solution in HealthTech enabled Chronic Disease Management Programme.
- Award: Won AXA Entrepreneurship Award by successful launching of "AXA Diabetes & Three-Highs Management Programme" in Aug 2018.
- Launched Medical school backed DNA screening test in early propensity checking of diabetes followed up by a unique chronic disease management program designed exclusively by a worldwide renowned NGO in diabetes detection and management.
Senior Manager - Proposition Development Marketing
08/ 2014 - 04/ 2015
- Designed and developed both individual and corporate health insurance product propositions to support volume & revenue in terms of customer acquisition and retention.
- Archived through customer insight researches to ensure the products and services developed would create an excellent customer experience.
- Independently run in-house customer focus groups (qualitative) with external market research agency (quantitative) joined effort in building up a brand new semi-private room level hospitalization plan in filling product portfolio gap catering towards direct & bancassurance channels.
Manager, Marcom & Segment Marketing
Responsible for companywide marketing budget via formulation of company’s yearly Go-to-market plan.
Headed a team of seven marketers in delivering customer-facing communications & Segment GTM plan from breath small midmarket enterprises to vertical industries.
Market Share & Profitability
- Campaign resulted in 500 sales leads (70% from new customers) with several millions of revenue. ROI at 20 times of marketing budget spent.
- Gained 30% YoY market share growth versus competitors benchmark via partnership with industry leaders in vertical solution provider.
Marketing Manager, Marketing Operation
Proposition Strategy
- Product differentiation through the launching of a SmarTone-Vodafone self-developed unique Tablet user interface and web applications.
- Positioned tablet devices subscribed through SmarTone-Vodafone has loaded with “HK people most welcome information” and letting customer ‘Making the most of customer experience – Only from SmarTone”
Segment Marketing Manager, Small & Midmarket Solutions & Partners
- Timely revised marketing plan in combat with the economic downturn in CY08/09. Turned around MoM Revenue drop (-20%) to (+7%) within 2 months vs industry recovery benchmark at 6-month.
- Revenue stabilization was achieved by the launching of a high profile “Customer AcheieveMORE” campaign with join-effort from industry associations and partners. The campaign success was backed up by strategic revamp of reseller channel resources allocation.
- Job Promotion granted within 1 year of service & earned Departmental Hero Award
Assistant Marketing Manager, Mobile Communication Business
Microsoft
09/ 2007 - 10/ 2008
- Develop co-marketing activities with retailers & OEM partners to drive sell-thru at channels. − Manage local marketing agency to ensure retail marketing campaigns are well executed.
- Community Advocacy − Manage best after-sales customer experience via Windows Mobile MVPs seminar series.
Assistant Marketing Manager, Premium Market
Acquisition Marketing
- Manage mobile business performance acquisition, usage and churn on mobile services by leading a team of Marketing Executives to implement marketing campaigns to foster growth under commercial and premium personal segment of the company.
Partnership Development Specialist, PayTV
- Manage partner acquisition on profit sharing JV web-on-TV services. − Successfully launched several first-in-market web services on TV platform.
Consultant, Intelligent Network Services
04/ 2000 - 04/ 2003
Project Management
- Liaisons between OFTA, network operators, building management and internal technical departments to ensure the best execution of project schedules.
Testimonials
“Bernard is a veteran in sales and marketing role for IT and telco. I was impressed by his deep understanding and insight to these industries. He has super strong communication skill, very creative and is very customer-focused which are important competencies for a sales and marketing professional.”
Alan Chan, National Technology Officer at Microsoft Hong Kong Limited
“Bernard is very resourceful and a quick learner. I like his teamwork attitude and tenacity in identifying root cause of problem and relentless effort to drive to success. He has the ability to work with, not only people from his team, but also able to drive orchestration among different team to deliver what is needed. He was reported to the Group partner marketing manager at the team and was viewed as potential to be developed to a role with bigger capacity”
Andrew Wong, Director, SMS&P at Microsoft Hong Kong Limited
"Diabetes is preventable, treatable and insurable. Awareness, education and a good care plan make all the difference. Thanks to Bernard for being instrumental in designing and launching the AXA Diabetes and 3 Highs Management Program. I am impressed with his persistence and commitment in making this innovative care plan a reality."
Prof. Juliana Chan, Professor of Medicine and Therapeutics, Director, Hong Kong Institute of Diabetes and Obesity
"Bernard is an all rounded innovative marketer, I enjoy working with him."
Jon Chung, Director - Sales Consulting Business at Fuji Xerox (Hong Kong)
Education
Ryerson University
Toronto, Canada
1994-1998
Bachelor of Commerce in Hospitality & Tourism Management
Queen's College
Hong Kong
HKCEE