・ Working with engineering and design team to move the whole e-commerce system to Shopify, researching on pricing and
promotion functions and implementing gamified motivator, driving 12% growth of avg. time on site.
・ Releasing up-sell popup feature with engineers to display up-selling products with discount after adding products to cart,
driving growth of inventory turnover rate and increasing avg. order value by 4%.
・ Managing multiple projects and leading our team to develop pet supply products from shampoo to health supplements,
expanding 20% SKU and increasing 30% annual revenue.
・ Delivering brand strategies and launch plan, launching a new pet food sub-brand and exceeding 2021 Q3 sales goal by 32%.
・ Collaborating with multiple stakeholders such as marketing, design, CS, RD, logistic, and engineering team to manage both
pet supply products (pet food, cleansing, and health supplements) and shopping website.
・ Worked as the third employee in Taiwan branch, developed and conducted both marketing and BD strategies to achieve
300% user growth and doubled the market share in Taiwan within a year.
・ Gathered feedbacks from parents and schools, managed backlog, and coordinated engineering team to deliver functions
with crawler in a timely manner.
・ Coordinated with 50+ content partners from bloggers to education professionals, enhanced retention rate and MAU to 40%
by providing high-quality articles to users.
・ Worked with IR manager in HQ to maintain relationship with investors including Foxconn and 5+ banks.
・ Conducted education market research of Taiwan and Southeast Asia to evaluate the business feasibility.
・ Conducted media monitoring and competitor analysis, supported PR events.
National Taiwan University, Foreign Languages and Literature 2012-2016
・Language : Chinese (native), English (fluent), Japanese (basic)
・Technical Skills: Google Analytics & Adwords, Facebook Ads , Adobe Illustrator, Photoshop, MS-office
・ Working with engineering and design team to move the whole e-commerce system to Shopify, researching on pricing and
promotion functions and implementing gamified motivator, driving 12% growth of avg. time on site.
・ Releasing up-sell popup feature with engineers to display up-selling products with discount after adding products to cart,
driving growth of inventory turnover rate and increasing avg. order value by 4%.
・ Managing multiple projects and leading our team to develop pet supply products from shampoo to health supplements,
expanding 20% SKU and increasing 30% annual revenue.
・ Delivering brand strategies and launch plan, launching a new pet food sub-brand and exceeding 2021 Q3 sales goal by 32%.
・ Collaborating with multiple stakeholders such as marketing, design, CS, RD, logistic, and engineering team to manage both
pet supply products (pet food, cleansing, and health supplements) and shopping website.
・ Worked as the third employee in Taiwan branch, developed and conducted both marketing and BD strategies to achieve
300% user growth and doubled the market share in Taiwan within a year.
・ Gathered feedbacks from parents and schools, managed backlog, and coordinated engineering team to deliver functions
with crawler in a timely manner.
・ Coordinated with 50+ content partners from bloggers to education professionals, enhanced retention rate and MAU to 40%
by providing high-quality articles to users.
・ Worked with IR manager in HQ to maintain relationship with investors including Foxconn and 5+ banks.
・ Conducted education market research of Taiwan and Southeast Asia to evaluate the business feasibility.
・ Conducted media monitoring and competitor analysis, supported PR events.
National Taiwan University, Foreign Languages and Literature 2012-2016
・Language : Chinese (native), English (fluent), Japanese (basic)
・Technical Skills: Google Analytics & Adwords, Facebook Ads , Adobe Illustrator, Photoshop, MS-office