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線後【活動設定調整 / 廣告優化 / 素材優化】 學歷元培科技大學 企業管理系 技能 管理經驗 行銷相關 部門溝通協調 年度行銷規劃 品牌行銷管理 電商運營管理 行銷企劃與執行 E-Commerce Management Google Analytics Google AdWords Google GDN聯播網 Facebook廣告投放 Line@行銷工具 語言 Chinese — 專業

Eric Chen Results-oriented professional with 9 years of experience and a proven knowledge of Business Development, Direct Sales and Project Management . Experienced 2.5 years as Google Vendor at KL site, proficient in the use of Google Ads, Salesforce and Discovery. Currently work as Google Cloud BDR at Taipei site, create new business for ISV Team to Ent Customers and stage to migration. Aiming to leverage my skills successfully in the Sales and Marketing Management role at your company. Chen Hao Yu Nationality - R.O.C Taipei, Taiwan （TW） erichen0806@gmail

Tess Yu / 游東蔚 1993年,同時在設計領域與數位行銷領域翻滾的人。 詳細作品集連結 → 平面設計/視覺設計/專案管理/廣告投放/數位行銷 Taipei Special Municipality，TW [email protected] 技能 平面設計 平面設計/名片排版/刊物編輯/圖片修飾/包裝設計/商品拍

— 徐韻涵 Four years of experience in digital marketing, specializing in building digital and media strategies, project management, KOL marketing, WOM marketing, and social media, build digital relationships with customers and drive business growth Taiwan 工作經歷 Digital Marketing Specialist 台灣紐巴倫股份有限公司_New Balance Taiwan,Inc. 七月十月 2023Taipei, Taiwan •Execute New Balance 9060 & CT302 ATL & BTL launch campaign, which includes website development, OTV, Facebook contents, LINE contents, KOL, and advertorials. Collaborate with advertising and media agencies.New Balance Direct Store sold

Compose omni marketing channel exposure schedule. 2. Meta (Facebook) ads. 3. Google ads. 4. SEO (Technical SEO、Content SEO) Building Offline-merge-online (OMO) traffic cycle 1. Construct OMO tracking routes. 2. OMO events. 3. Performance analyze and optimize. Data Analyze 1. Unveil target audience segments and customer persona through GA (Google Analytics). 2. Collet in-depth data by using GTM (Google Tag Manager). 3. Expand brand territory and interests by understanding data. Operate cross-border e-commerce platform ...

月 資深專員/ 行銷處 數位行銷部 主要負責Google/Yahoo媒體廣告投放，追求ROAS、ROI效益最大化，每月操作百萬廣告預算，接手優化Google廣告後ROAS 同比年成長27%。 規劃並執行品牌重塑(Re-Branding)之Google廣告，在透過Youtube系列廣告操作後，成功讓消費者對於品牌興趣增

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