六月 2022 - 十二月 2022
一月 2022 - 四月 2022
九月 2021 - 十一月 2021
SoWork 是透過數據洞察發展內容的專家,將多種數據資料庫及社群監測分析工具整合運用,以提供策略或報告形式幫助品牌發展社群、內容溝通訊息切角,也為代理商客戶提供數據洞察策略的服務。
一月 2020 - 八月 2021
[ 餐廳品牌 ]
[ 影片編輯 ]
[ 分析報告 ]
一月 2019 - 十二月 2019
Isobar 是一個在全球以數位為核心的全方位傳播行銷代理商。其宗旨是為品牌創造並整合以結合創意、技術、行動與社群的數位行銷方案。
三月 2017 - 十二月 2018
AAA 是電通安吉斯集團旗下的 Data 與 CRM 顧問品牌。在 2019 年加入同集團的數位領導品牌 Isobar Taiwan 為客戶提供更完整的數位服務。
八月 2015 - 十二月 2015
Vizeum 為策略導向的媒體代理商,以數據、媒體及科技了解消費者行為並提供客戶商業問題解決方案
七月 2015 - 八月 2015
電通安吉斯集團為全球媒體及數位行銷傳播集團以品牌創新之道為客戶提供頂級的創意溝通、媒體企劃購買及數位行銷等服務,在全球 145 個國家有超過 11,000+ 的客戶數。旗下有媒體代理商 Carat 、 dentsu X 、 Vizeum ,創意及行銷科技代理商 Isobar ,數據及 CRM 代理商 AAA ,績效行銷代理商 iProspect 。
克蘭詩神 V 量角器是個可以讓使用者測量臉部角度的AR濾鏡,讓他們輕鬆地看出使用產品後的效果,除此之外,我們也把這個AR結合進 Facebook Chatbot 同步蒐集了使用者在 AR 上的互動數據幫助我們在後續訊息提醒推播、數位內容媒體投放上進行優化。而神V量角器也讓這次的領取試用活動的登記兌換率較去年同期活動提升 54%。
(點擊圖片參考 Case Video)
協助洽談與執行落建與時下最受歡迎的 YouTube 節目木曜4超玩合作趣味工商短片以提升落建的頭皮洗髮露產品達到曝光提升品牌認知。合作影片在 10 天內達 190萬次曝光優於預期,同時客戶也回報產品銷量有所提升。
(點擊圖片參考執行成果)
協助克蘭詩執行及洽談與最具影響力的美妝口碑論壇 UrCosme (@cosme Taiwan)合作試用體驗活動,讓我們的新品克蘭詩蘭花純錯賦活乳在兩個月內獲得乳液品類的排行第一以及產品關注聲量。除此之外,這次的新品上市試用體驗活動還在疫情期間達到 54% 的線下靠櫃領取率遠高於預期。(尚無疫情期間,平均活動靠櫃領取率為 40%)
(點擊圖片參考最新 UrCosme 產品資訊頁)
2012 - 2016
Experience Project/ Media Strategist / Martech / CRM / Digital
An adwoman with passion to tech and design who with almost 4 years experience in digital marketing.
Proficient in media strategy, planning and executive. I have honed my skill set by providing innovative and efficient digital media solutions for clients from different industries.
I believe creativity can build the intersection of different fields and wield its influence to make the world-changing happen.
I enjoy expanding my comfort zone by stepping out of it.
Jun 2022 - Dec 2022
Jan 2022 - Apr 2022
Sep 2021 - Nov 2021
SoWork is a social content marketing consulting firm, focusing on developing data-driven insight and content. With integrated data and social-listening tool model, it provides strategies and reports, helping brand develop social content angles and messages. Besides, it provides data-driven insight and strategic plan, assisting agency clients preparing proposal.
Jan 2020 - Aug 2021
[ Restaurant Brand ]
[ Video Editing ]
[ Analysis Report ]
Jan 2019 - Dec 2019
Isobar is a global digital agency that delivers experience-led transformation and businesses challenge solutions with digital creative using.
Mar 2017 - Dec 2018
AAA is Dentsu International's data consulting and CRM agency, has joined Isobar Taiwan to strengthen the global digital agency's marketing offerings in 2019.
Aug 2015 - Dec 2015
Vizeum is a strategic media agency, designing solutions to accelerate clients’ business growth by leveraging data, media and technology to anticipate, understand and respond to people’s behavior.
Jul 2015 - Aug 2015
Dentsu Aegis Network is a global media and digital marketing communications groups that works in 145 countries for over 11,000+ clients. Dentsu International is No.1 in attracting global new business and retaining current clients in COMvergence's study.
It comprises media agencies Carat, dentsu X, and Vizeum, creative and martech agency Isobar, data consulting and CRM agency AAA, and performance marketing agency iProspect.
Clarins V Protractor is an AR filter allowed users check their facial shape angle and see the result of using the product easily. Besides, we combined the AR into Facebook Chatbot so that we could collect all the interaction data helping us optimize re-push message and digital content delivery. As a result, Clarins V Protractor created 54% increasing of product sample redeem rate than the campaign last year.
(click image for case video)
Collaborated with one of the most popular Youtube show to improve Regaine's shampoo product Pregaine's product awareness. The video got over 1.9 million views in 10 days, the performance was above average, and the product sales increased as well according to client's feedback.
(click image for watching the video)
Collaborated with one of the most influential beauty WOM forum UrCoseme (as know as @cosme Taiwan) with product sample campaign, making our new product Clarins Plant Gold got the 1st place of lotion category ranking and certain product awareness in 2 months. Besides, this campaign achieved 54% offline visit rate during the time of COVID-19.
(without COVID-19, the average offline visit rate is 40%)
(click image for the latest UrCosme product info page)
2012 - 2016
六月 2022 - 十二月 2022
一月 2022 - 四月 2022
九月 2021 - 十一月 2021
SoWork 是透過數據洞察發展內容的專家,將多種數據資料庫及社群監測分析工具整合運用,以提供策略或報告形式幫助品牌發展社群、內容溝通訊息切角,也為代理商客戶提供數據洞察策略的服務。
一月 2020 - 八月 2021
[ 餐廳品牌 ]
[ 影片編輯 ]
[ 分析報告 ]
一月 2019 - 十二月 2019
Isobar 是一個在全球以數位為核心的全方位傳播行銷代理商。其宗旨是為品牌創造並整合以結合創意、技術、行動與社群的數位行銷方案。
三月 2017 - 十二月 2018
AAA 是電通安吉斯集團旗下的 Data 與 CRM 顧問品牌。在 2019 年加入同集團的數位領導品牌 Isobar Taiwan 為客戶提供更完整的數位服務。
八月 2015 - 十二月 2015
Vizeum 為策略導向的媒體代理商,以數據、媒體及科技了解消費者行為並提供客戶商業問題解決方案
七月 2015 - 八月 2015
電通安吉斯集團為全球媒體及數位行銷傳播集團以品牌創新之道為客戶提供頂級的創意溝通、媒體企劃購買及數位行銷等服務,在全球 145 個國家有超過 11,000+ 的客戶數。旗下有媒體代理商 Carat 、 dentsu X 、 Vizeum ,創意及行銷科技代理商 Isobar ,數據及 CRM 代理商 AAA ,績效行銷代理商 iProspect 。
克蘭詩神 V 量角器是個可以讓使用者測量臉部角度的AR濾鏡,讓他們輕鬆地看出使用產品後的效果,除此之外,我們也把這個AR結合進 Facebook Chatbot 同步蒐集了使用者在 AR 上的互動數據幫助我們在後續訊息提醒推播、數位內容媒體投放上進行優化。而神V量角器也讓這次的領取試用活動的登記兌換率較去年同期活動提升 54%。
(點擊圖片參考 Case Video)
協助洽談與執行落建與時下最受歡迎的 YouTube 節目木曜4超玩合作趣味工商短片以提升落建的頭皮洗髮露產品達到曝光提升品牌認知。合作影片在 10 天內達 190萬次曝光優於預期,同時客戶也回報產品銷量有所提升。
(點擊圖片參考執行成果)
協助克蘭詩執行及洽談與最具影響力的美妝口碑論壇 UrCosme (@cosme Taiwan)合作試用體驗活動,讓我們的新品克蘭詩蘭花純錯賦活乳在兩個月內獲得乳液品類的排行第一以及產品關注聲量。除此之外,這次的新品上市試用體驗活動還在疫情期間達到 54% 的線下靠櫃領取率遠高於預期。(尚無疫情期間,平均活動靠櫃領取率為 40%)
(點擊圖片參考最新 UrCosme 產品資訊頁)
2012 - 2016
Experience Project/ Media Strategist / Martech / CRM / Digital
An adwoman with passion to tech and design who with almost 4 years experience in digital marketing.
Proficient in media strategy, planning and executive. I have honed my skill set by providing innovative and efficient digital media solutions for clients from different industries.
I believe creativity can build the intersection of different fields and wield its influence to make the world-changing happen.
I enjoy expanding my comfort zone by stepping out of it.
Jun 2022 - Dec 2022
Jan 2022 - Apr 2022
Sep 2021 - Nov 2021
SoWork is a social content marketing consulting firm, focusing on developing data-driven insight and content. With integrated data and social-listening tool model, it provides strategies and reports, helping brand develop social content angles and messages. Besides, it provides data-driven insight and strategic plan, assisting agency clients preparing proposal.
Jan 2020 - Aug 2021
[ Restaurant Brand ]
[ Video Editing ]
[ Analysis Report ]
Jan 2019 - Dec 2019
Isobar is a global digital agency that delivers experience-led transformation and businesses challenge solutions with digital creative using.
Mar 2017 - Dec 2018
AAA is Dentsu International's data consulting and CRM agency, has joined Isobar Taiwan to strengthen the global digital agency's marketing offerings in 2019.
Aug 2015 - Dec 2015
Vizeum is a strategic media agency, designing solutions to accelerate clients’ business growth by leveraging data, media and technology to anticipate, understand and respond to people’s behavior.
Jul 2015 - Aug 2015
Dentsu Aegis Network is a global media and digital marketing communications groups that works in 145 countries for over 11,000+ clients. Dentsu International is No.1 in attracting global new business and retaining current clients in COMvergence's study.
It comprises media agencies Carat, dentsu X, and Vizeum, creative and martech agency Isobar, data consulting and CRM agency AAA, and performance marketing agency iProspect.
Clarins V Protractor is an AR filter allowed users check their facial shape angle and see the result of using the product easily. Besides, we combined the AR into Facebook Chatbot so that we could collect all the interaction data helping us optimize re-push message and digital content delivery. As a result, Clarins V Protractor created 54% increasing of product sample redeem rate than the campaign last year.
(click image for case video)
Collaborated with one of the most popular Youtube show to improve Regaine's shampoo product Pregaine's product awareness. The video got over 1.9 million views in 10 days, the performance was above average, and the product sales increased as well according to client's feedback.
(click image for watching the video)
Collaborated with one of the most influential beauty WOM forum UrCoseme (as know as @cosme Taiwan) with product sample campaign, making our new product Clarins Plant Gold got the 1st place of lotion category ranking and certain product awareness in 2 months. Besides, this campaign achieved 54% offline visit rate during the time of COVID-19.
(without COVID-19, the average offline visit rate is 40%)
(click image for the latest UrCosme product info page)
2012 - 2016