Content marketing lead 行銷經理  •  義大醫院

八月 2019 - Present

- building up and managing remote content team and all-in-one workplace on Notion

- paid media advertising (Meta Ad & LINE Ad) to grow private traffics by 20% in 2023
- delivering monthly marketing training program

- overseeing annual marketing objectives over Notion workspace: social channels performance, content production and onsite-visiting conversion rate (%), reaching 10% from 6% in 2022.

- (2019-2020) implemented social channel strategy: social listening, target audience avatar analysis and social media trend

- (2019-2020) created weekly storytelling posts supporting marketing metrics

Creator/ owner 創辦人  •  iamnotdietitian 我不是營養師

十一月 2020 - Present

- host 20+ on-site events and campaigns: study groups  and English speaking groups.

- have been developing and running 4 hybrid-courses since 2022 (beginner, intermediate, advanced levels) followed by 130+ growing learners

- delivering 200+ educational, informative content design: posts, stories, email marketing with 4700 followers on Instagram, 1700 followers on Threads

- providing 1100+ consultation 1:1 service through mindfulness system

- producing 3 digital products and services 

Dietitian / Social media specialist  •  財團法人癌症關懷基金會 Cancer Care Foundation

四月 2018 - 十月 2019

- increased public and/or anonymous donation by managing below:

- managed weekly 7 posts copywriting and production, co-worked with design team

- led chatbot roadmap and launched it on Facebook supporting CRM and saving time and money

- interviewed 20+ patients with cancer, produced compelling stories and published online 

- produced 8 seasonal handbook, brochures that delivered brand values, visions 

- conducted major public relations and issued press release

- regular dietary consultation