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Definition of Reputation Credits
Sheng-Yun (Maggie), Chen
With a Master's in Marketing Management and 5 years of project management experience. Excel at scheduling, budgeting, coordination, communication, client relationships, and vendor management. I like developing new ideas, collaborating with stakeholders, and finding the best solutions.
Taipei, TW +886 926 137 563 [email protected]
Work Experience
Programme Manager (Contract) • Roundabout Ltd.
July 2023 - October 2023 | Sheffield, UK
The South Yorkshire regional youth homelessness charity is dedicated to supporting young people aged 16-25, offering new opportunities and building confidence to return to society. Through analysis and research of cases from previous years and similar organizations, I planned a one-month Christmas event different from previous years. Combining a month-long social community with offline activities, Roundabout’s first one-month online and offline Christmas event was created. Major achievements included:
- Project Management: Effectively communicated project scope, deliverables, and expectations to team members, aligned with client requirements, driving improved collaboration and project outcomes.
- Exposure Planning: Increase event visibility through various channels (local news, social platforms). Compared to 2022, Facebook's exposure rate saw a 52% increase in likes and a 31% increase in shares.
- Vendor Management: Communicate with local manufacturers and companies to persuade them to donate to the events and provide Christmas meals.
- Holding Meetings: Host weekly meetings to track project progress. And make adjustments according to the project implementation status to reduce project risks.
Account Executive • Just-Make IMC.
March 2019 - March 2022 | Taipei, TW
Specialize in comprehensive project planning, media and PR management, and CSR initiatives. As an account executive, I am responsible for project management, strategic planning, customer and media relationship management, and vendor management. Notable achievements included:
- Project Management: Focused on B2C projects, serving as project leader for multiple international brands. Driving over 10 press conferences, product launches, pop-up stores, and collaborative restaurant events and acting as the PR contact windows for the brands.
- Communication Skills: Enhanced collaboration and project outcomes by clearly briefing, including conveying project objectives, deliverables, and expectations to team members.
- Media Relationship Management: During the COVID-19 pandemic, proactively provided media with the latest brand information and press releases via e-mail, resulting in a 26% increase in online engagement and visibility.
- Negotiation Skills: Coordinate and communicate with management agencies and media, persuading them to collaborate in promoting new products through product exchange and low budget way. Successfully secured 3 media exclusive interviews and 64 KOL collaboration posts.
Project Executive • New Hope Marketing Ltd.
November 2017 - January 2019 | Taipei, TW
Focusing on event project planning, it started with various roadshows and concerts. Among these, I was responsible for B2B-related projects. The following are noteworthy achievements:
- Project Management: Served as the project leader for Yahoo, organizing large-scale events such as ceremonies for 200 attendees, Yahoo supplier roadshows, and various promotional seminars. Earned client recognition, leading to a referral to future PR companies.
- Schedule Management: Through work records, review today, predict tomorrow. Understand the appearance of each task and quickly locate each stage task during the meeting to clarify consensus and improve project efficiency so that my project could be successfully held as scheduled and concluded within 1.5 months after the event.
- Vendor Management & Budget Management:
- - Through vendor management, ensure the material's quality and timely delivery.
- - By actively managing vendors and nurturing relationships daily, costs have been reduced, resulting in a 34% profit for my every project. This is 12% higher than the profits achieved by other teams' projects.
- Risk Assessment: Based on customer briefings and analysis of past cases, provide market trends and necessary resources, formulate project goals, manage time and budgets to reduce project risks and ensure the project scope is met.
- Multitasking Skills: Excel in juggling multiple tasks, from handling incoming calls and scheduling appointments to greeting visitors and resolving customer complaints. Recognized for ensuring an efficient workflow and consistently providing excellent customer service.
Customer Relationship & Marketing Assistant • Angie's F&B Corporate - Skills Cooking School
April 2016 - April 2017 | Taipei, TW
A cooking school set up by an Italian. Hiring chefs from different nationalities to teach various cooking courses. During my tenure, I had the experience working in multi-culture environment, gain the ability to work in different culture. Noteworthy achievements included:
- Project Management: Planning project copywriting and photography to enhance marketing materials.
- Administration Management: Managing office administrative tasks and monthly course schedules to ensure efficient operations.
- Customer and Vendor Relationship Management: Actively nurturing relationships with students and chefs. This resulted in 27% of students coming for me monthly through the connections through physical interactions, Line@, and Facebook.
- Social Media Management: Successfully managing the Facebook fan page, with an increase of over 1,000 followers, representing a growth rate of 23%.
Education
Master of Marketing Management Practice with Merit (GPA 3.3)
2022 - 2023 The University of Sheffield
Bachelor of Business Administration in Tourism (GPA 3.09)
2012 - 2016 Aletheia University
Hard Skills
- Microsoft office
- Google Workspace
- Illustrator
- Photoshop
- Canva
Soft Skills
- Communication
- Negotiation
- Organisation
- Quick Learner
- Multi-Tasking
Languages
- Mandarin — Native
- English — Fluent
- German — Basic
Sheng-Yun (Maggie), Chen
With a Master's in Marketing Management and 5 years of project management experience. Excel at scheduling, budgeting, coordination, communication, client relationships, and vendor management. I like developing new ideas, collaborating with stakeholders, and finding the best solutions.
Taipei, TW +886 926 137 563 [email protected]
Work Experience
Programme Manager (Contract) • Roundabout Ltd.
July 2023 - October 2023 | Sheffield, UK
The South Yorkshire regional youth homelessness charity is dedicated to supporting young people aged 16-25, offering new opportunities and building confidence to return to society. Through analysis and research of cases from previous years and similar organizations, I planned a one-month Christmas event different from previous years. Combining a month-long social community with offline activities, Roundabout’s first one-month online and offline Christmas event was created. Major achievements included:
- Project Management: Effectively communicated project scope, deliverables, and expectations to team members, aligned with client requirements, driving improved collaboration and project outcomes.
- Exposure Planning: Increase event visibility through various channels (local news, social platforms). Compared to 2022, Facebook's exposure rate saw a 52% increase in likes and a 31% increase in shares.
- Vendor Management: Communicate with local manufacturers and companies to persuade them to donate to the events and provide Christmas meals.
- Holding Meetings: Host weekly meetings to track project progress. And make adjustments according to the project implementation status to reduce project risks.
Account Executive • Just-Make IMC.
March 2019 - March 2022 | Taipei, TW
Specialize in comprehensive project planning, media and PR management, and CSR initiatives. As an account executive, I am responsible for project management, strategic planning, customer and media relationship management, and vendor management. Notable achievements included:
- Project Management: Focused on B2C projects, serving as project leader for multiple international brands. Driving over 10 press conferences, product launches, pop-up stores, and collaborative restaurant events and acting as the PR contact windows for the brands.
- Communication Skills: Enhanced collaboration and project outcomes by clearly briefing, including conveying project objectives, deliverables, and expectations to team members.
- Media Relationship Management: During the COVID-19 pandemic, proactively provided media with the latest brand information and press releases via e-mail, resulting in a 26% increase in online engagement and visibility.
- Negotiation Skills: Coordinate and communicate with management agencies and media, persuading them to collaborate in promoting new products through product exchange and low budget way. Successfully secured 3 media exclusive interviews and 64 KOL collaboration posts.
Project Executive • New Hope Marketing Ltd.
November 2017 - January 2019 | Taipei, TW
Focusing on event project planning, it started with various roadshows and concerts. Among these, I was responsible for B2B-related projects. The following are noteworthy achievements:
- Project Management: Served as the project leader for Yahoo, organizing large-scale events such as ceremonies for 200 attendees, Yahoo supplier roadshows, and various promotional seminars. Earned client recognition, leading to a referral to future PR companies.
- Schedule Management: Through work records, review today, predict tomorrow. Understand the appearance of each task and quickly locate each stage task during the meeting to clarify consensus and improve project efficiency so that my project could be successfully held as scheduled and concluded within 1.5 months after the event.
- Vendor Management & Budget Management:
- - Through vendor management, ensure the material's quality and timely delivery.
- - By actively managing vendors and nurturing relationships daily, costs have been reduced, resulting in a 34% profit for my every project. This is 12% higher than the profits achieved by other teams' projects.
- Risk Assessment: Based on customer briefings and analysis of past cases, provide market trends and necessary resources, formulate project goals, manage time and budgets to reduce project risks and ensure the project scope is met.
- Multitasking Skills: Excel in juggling multiple tasks, from handling incoming calls and scheduling appointments to greeting visitors and resolving customer complaints. Recognized for ensuring an efficient workflow and consistently providing excellent customer service.
Customer Relationship & Marketing Assistant • Angie's F&B Corporate - Skills Cooking School
April 2016 - April 2017 | Taipei, TW
A cooking school set up by an Italian. Hiring chefs from different nationalities to teach various cooking courses. During my tenure, I had the experience working in multi-culture environment, gain the ability to work in different culture. Noteworthy achievements included:
- Project Management: Planning project copywriting and photography to enhance marketing materials.
- Administration Management: Managing office administrative tasks and monthly course schedules to ensure efficient operations.
- Customer and Vendor Relationship Management: Actively nurturing relationships with students and chefs. This resulted in 27% of students coming for me monthly through the connections through physical interactions, Line@, and Facebook.
- Social Media Management: Successfully managing the Facebook fan page, with an increase of over 1,000 followers, representing a growth rate of 23%.
Education
Master of Marketing Management Practice with Merit (GPA 3.3)
2022 - 2023 The University of Sheffield
Bachelor of Business Administration in Tourism (GPA 3.09)
2012 - 2016 Aletheia University
Hard Skills
- Microsoft office
- Google Workspace
- Illustrator
- Photoshop
- Canva
Soft Skills
- Communication
- Negotiation
- Organisation
- Quick Learner
- Multi-Tasking
Languages
- Mandarin — Native
- English — Fluent
- German — Basic