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Definition of Reputation Credits
Ofelia Chen
Digital Marketing Manager
Mobil: 0955-699-540 / Email: [email protected]
With over a decade of experience in digital marketing, my expertise focuses on driving impactful results through strategic initiatives in personalized digital marketing and data-driven marketing events. Throughout my career, I have specialized in driving business in terms of online insurance, online banking, and multiple O2O and OMO-related business models. I am results-driven and drive business growth through innovative solutions. Eager to contribute to your success, let's create a better future together.
Work Experience
Customer and Marketing Manager
e-Payment FinTech company • 十月 2023 ~ Present
- Led the brand communication and digital marketing team.
- Responsible for achieving the annual goals of transaction volume and new members.
- Manage external communications regarding press conferences, press releases, and brand awareness-related efforts.
- Responsible for marketing strategy and goal achievement for innovative projects.
Customer and Digital Marketing Manager
BNP Paribas Cardif • 七月 2020 - 十月 2023
- Responsible for developing the value proposition plan and achieving goals.
- Responsible for online customer service in web/App, optimizing existing customer experience and planning new services.
- Planning personalized customer service via LINE BC, simplifying insurance communication, and enhancing satisfaction.
- Managed PAI智能理財 (Robo-advisor service), enhancing marketing communication and optimizing exposure to maximize usage rate and usability.
- Responsible for segment and membership strategy development and implementation.
- Manage market intelligence and market analysis to monitor market and competitors' movement.
Digital Marketing Manager - Head of Digital Marketing
Prudential Life Insurance Company of Taiwan • 四月 2018 - 七月 2020
- Led a team of 4 employees for 2 years.
- Manage Online Insurance business to deliver the sales goal.
- Building a digital marketing strategy on online acquisition and retention.
- Responsible for Corporate website management.
- Increase brand awareness through social media (Facebook, LINE).
- Working with the Regional Office on multiple digital projects such as social listening, digital performance tracking, marketing automation, and SEO.
Digital Marketing Deputy Manager
O-Bank • 五月 2016 - 四月 2018
- Building marketing strategies for Payment and Deposit products.
- Manage Salesforce for building end-to-end processes for sales and customer journeys.
- Led Salesforce task-force project and inspired co-workers to initiate more than 25 marketing plans for expanding business opportunities and driving business.
- Building customer journey by collaborating with business units to identify the critical moments in the pre-sell / selling / after-sell stage.
- Building Social Listening, and personalization content to support the business units for further marketing plans.
Digital Business Supervisor
Cerebos International Health Limited • 四月 2008 - 十一月 2015
- Manage E-Commerce of BRAND'S e-commerce website and digital distribution channels.
- Responsible for the new product launch on the digital channel to deliver the goal of sales and awareness.
- Develop digital strategies to achieve diversified acquisition, retention, sales, and awareness goals.
- Building performance marketing to optimize the ROIs continuously
Digital Marketing and E-Commerce Executive
LES ENPHANTS CO, LTD • 三月 2006 - 四月 2008
- Responsible for E-Commerce websites and digital distribution channels.
- Building the digital content of the E-Commerce and Corporate website (PH Land).
- Responsible for supplier management and new product development.
Digital Marketing Executive
A TECHNICAL CO, LTD • 十月 2004 - 一月 2006
- Responsible for online B2B2C model planning and implementation to alliance partner- Hinet
- Responsible for online marketing by leveraging media alliances to expand the exposure of online shop vendors.
Marketing executive
A TECHNICAL CO, LTD • 十二月 2003 - 九月 2004
- Responsible for the promotion activities of the E-Commerce platform to deliver the sales goal
- Responsible for the supplier management and new product development.
Education
1999 - 2003
DAYEH UNIVERSITY
Leisure and Recreation Management
1995 - 1997
HSIN TRADE AND ARTS HIGH SCHOOL
Advertising &Visual Design
Skills
- Digital Marketing
- Marketing Communications
- Social Media Marketing
- Strategic Thinking
- Data Visualization
Certification
- Sustainability Manager (永續管理師)
Language
- English— Proficient in business communication
Ofelia Chen
Digital Marketing Manager
Mobil: 0955-699-540 / Email: [email protected]
With over a decade of experience in digital marketing, my expertise focuses on driving impactful results through strategic initiatives in personalized digital marketing and data-driven marketing events. Throughout my career, I have specialized in driving business in terms of online insurance, online banking, and multiple O2O and OMO-related business models. I am results-driven and drive business growth through innovative solutions. Eager to contribute to your success, let's create a better future together.
Work Experience
Customer and Marketing Manager
e-Payment FinTech company • 十月 2023 ~ Present
- Led the brand communication and digital marketing team.
- Responsible for achieving the annual goals of transaction volume and new members.
- Manage external communications regarding press conferences, press releases, and brand awareness-related efforts.
- Responsible for marketing strategy and goal achievement for innovative projects.
Customer and Digital Marketing Manager
BNP Paribas Cardif • 七月 2020 - 十月 2023
- Responsible for developing the value proposition plan and achieving goals.
- Responsible for online customer service in web/App, optimizing existing customer experience and planning new services.
- Planning personalized customer service via LINE BC, simplifying insurance communication, and enhancing satisfaction.
- Managed PAI智能理財 (Robo-advisor service), enhancing marketing communication and optimizing exposure to maximize usage rate and usability.
- Responsible for segment and membership strategy development and implementation.
- Manage market intelligence and market analysis to monitor market and competitors' movement.
Digital Marketing Manager - Head of Digital Marketing
Prudential Life Insurance Company of Taiwan • 四月 2018 - 七月 2020
- Led a team of 4 employees for 2 years.
- Manage Online Insurance business to deliver the sales goal.
- Building a digital marketing strategy on online acquisition and retention.
- Responsible for Corporate website management.
- Increase brand awareness through social media (Facebook, LINE).
- Working with the Regional Office on multiple digital projects such as social listening, digital performance tracking, marketing automation, and SEO.
Digital Marketing Deputy Manager
O-Bank • 五月 2016 - 四月 2018
- Building marketing strategies for Payment and Deposit products.
- Manage Salesforce for building end-to-end processes for sales and customer journeys.
- Led Salesforce task-force project and inspired co-workers to initiate more than 25 marketing plans for expanding business opportunities and driving business.
- Building customer journey by collaborating with business units to identify the critical moments in the pre-sell / selling / after-sell stage.
- Building Social Listening, and personalization content to support the business units for further marketing plans.
Digital Business Supervisor
Cerebos International Health Limited • 四月 2008 - 十一月 2015
- Manage E-Commerce of BRAND'S e-commerce website and digital distribution channels.
- Responsible for the new product launch on the digital channel to deliver the goal of sales and awareness.
- Develop digital strategies to achieve diversified acquisition, retention, sales, and awareness goals.
- Building performance marketing to optimize the ROIs continuously
Digital Marketing and E-Commerce Executive
LES ENPHANTS CO, LTD • 三月 2006 - 四月 2008
- Responsible for E-Commerce websites and digital distribution channels.
- Building the digital content of the E-Commerce and Corporate website (PH Land).
- Responsible for supplier management and new product development.
Digital Marketing Executive
A TECHNICAL CO, LTD • 十月 2004 - 一月 2006
- Responsible for online B2B2C model planning and implementation to alliance partner- Hinet
- Responsible for online marketing by leveraging media alliances to expand the exposure of online shop vendors.
Marketing executive
A TECHNICAL CO, LTD • 十二月 2003 - 九月 2004
- Responsible for the promotion activities of the E-Commerce platform to deliver the sales goal
- Responsible for the supplier management and new product development.
Education
1999 - 2003
DAYEH UNIVERSITY
Leisure and Recreation Management
1995 - 1997
HSIN TRADE AND ARTS HIGH SCHOOL
Advertising &Visual Design
Skills
- Digital Marketing
- Marketing Communications
- Social Media Marketing
- Strategic Thinking
- Data Visualization
Certification
- Sustainability Manager (永續管理師)
Language
- English— Proficient in business communication