ALPHA Networks Inc., Project Manager, Sep 2018 ~ Aug 2019

• Led a cross-functional engineering team to build IoT/Digital Multimedia system integration products.
• Developed and managed product development and project schedules with team members.
• Executed product management and maintained positive communications with internal and external stakeholders.
• Identified risks and facilitated conflict resolution, setting and managing schedules and milestones with Project. 
• Analyzing data with Excel.

National Chiao Tung University, Digital Advertising & Marketing Research Assistant, Sep 2015 ~ Aug 2018

• Analyzed interactive advertising technology and social media marketing trends to develop frameworks for measurement strategies for digital marketing.
• Developed research instrument to measure effectiveness of advertising and conduct field experimental research. Experiments involve selecting matched groups of subjects, giving the different treatments, controlling unrelated factors, and checking for differences in group responses.
• Presented an augmented reality (AR) application in introducing Hakka culture. Received honorable mention in Competition of E-commerce System Application held by Chinese Enterprise Resource Planning Society, Taiwan.

Michigan State University, Visiting Research Scholar, Jun 2017 ~ Nov 2017

Research Project: Analysis of Social Media Marketing Strategies—Native Ads on Instagram; Conference paper: The effects of brand familiarity in native and traditional advertising mobile videos on brand attitudes, memory, and purchase intention. Third Author. Paper presented at the 69th Annual Conference of the International Communication Conference, Washington, D.C., USA in 2019

• Initiated marketing research on new marketing strategies in social media by studying business cases and reviewing literature in related field.
• Worked closely with research team to explore the best survey instrument to gauge the effectiveness of native ad.
• Designed and launched a survey questionnaire and collected primary data through Qualtrics.
• Analyzed data collected from the survey to develop stimulus materials for the online experiment.
• Acted as liaison between MSU and NCTU to establish cooperative partnership for cross-culture research.

Dentsu, Summer Marketing Intern, Aug 2016 ~ Aug 2016

Signature Projects:
• Laundry Detergent (Market Segmentation & Positioning/Media Planning)
Conducted a competitive analysis to develop the market segmentation and brand positioning; recommended a media plan to identify new market opportunities.
• Hair Dye Products (Brand Positioning and Consumer Insight)
Developed brand positioning by analyzing eWOM and influencer content to gain customer insights.
• Maxi Pads (Brand Promotion/Pricing Strategies/Distribution Strategies)
Identified current market landscape by analyzing the marketing mix and the media plans.
• Live Streaming Platforms (Media Planning & New Business Opportunities)
Initiated marketing research to evaluate digital media marketing strategies and media economics in current Taiwan market through online news coverage and websites.
• EasyCard (Creativity in Advertising & Copywriting)
Collaborated with creative team to develop innovative copywriting and commercial scripts.

Hakuhodo Inc., Summer Marketing Intern, Jul 2016 ~ Jul 2016

Received a grade of 95/100 for performance assessment from top manager.

Signature Projects:
• Smartphone (Brand Positioning/Consumer Insight/Media Planning)
Worked with a team to conduct an in-depth qualitative consumer research for Android phone by interviewing and analyzing secondary data of potential consumers; found the important consumer insights, following by product marketing execution plans reported to the general manager.
• Hair Product (Consumer Insight/Persuasive Strategies/Creativity in Advertising)
Developed the new communication strategies collaboratively with the creative team for brand promotion.

cacaFly Intl. Media, Summer Intern, System Management Division, Sep 2015 ~ Oct 2015

• Customer Relationship Management & Sales Performance Management Provided support to the system management division in sorting out data via Google Sheets; managed database to track sales performance.

CSR-TAIWAN Summit Brand Marketing Co., Ltd, Marketing & PR Intern, Jul 2013 ~ Sep 2013

Signature Projects:
• Jazz Music Concert (Telemarketing & Client Development/Event Marketing)
Developed clients by telemarketing over the phone; provided support on PR practices.
• Jazz Festival (Creativity in Advertising & Copywriting/Event Promotion)
Brainstormed with the event coordinator to create appealing copies for event promotion.
• Puppet Theatre Museum (Presentation Preparation)
Prepared presentation slides for the general manager.