Taiwan
Jul 2021 - Present
Key Accomplishment
Apr 2019 - Mar 2020
• In charge of at least a 100M-yen budget per month for a Financial Investment company for monitoring and optimising SEM platform. Also managed bi-weekly insight reports for clients both in English and Japanese.
• Responsible for Technology company’s products and event-promotions via various platforms and provide the most effective channels to maximise reaching the goal.
• Holding at least 100M-yen budget to run a quarter-term for a Jewellery company, or short-term event, such as a seasonal event, in order to increase brand awareness through SNS Ads.
• In charge of planning health supplements’ marketing strategy, including target segmentation, banners’ wireframe, and copywriting.
Key Accomplishment
• Improve at least -50% of CPA within 6 months with several adjustments.
• Monitor the trending and optimize content to improve KPI, for instance, CPL or CPA which customers or external agencies require.
• Depends on adjustments, sending weekly insight feedback reports with implementation by using Google Analytics both in Japanese and English.
Oct 2018 - Mar 2019
• Managed to optimise digital marketing channels in order to increase the volume of apps downloaded and track the app’s retention, then report to COO.
• Responsible for updating banners and providing various copywriting for different segmentation.
• In charge of optimising ASO ranking both in iOS and Android.
• Improve ASO content and keywords, constantly communicate with RD and Design Team.
• Receiving user-feedback and analysing data to forecast future trends, then present to team members.
Key Accomplishment
• Both control marketing plan budget Taiwan and Japan markets.
• Planning different target segmentation of marketing strategy.
• Generate the formula of tracking code and systematic for marketing team.
Dec 2016 - Mar 2018
• Understand DSP platform and knowledge of the latest digital marketing.
• Support team members and manage to accomplish routine reports and give feedback to clients.
• Operating DSP, Google Ads, SNS Ads, and Native Ads, monitoring the flow and providing optimisation plans for clients.
• Researching both international marketing trends and domestic data, and forecasting future trends to report to the head office.
• Plan several EC products for marketing strategy includes templates for banner design, copywriting, also based on previous data to find out where can improve and reach the goal, decrease the cost of CPA from 10,000 yen to 5,000 yen per product, for instance.
• Support engineers to maintain front-end website, in order to improve Call-to-Action button design or CSS animation coding.
• Checking marketing content and the translation before uploading to the website.
Key Accomplishment
• Understand the differences and characteristics of online market channels. Capability to provide a strategic plan to match the right products and targets.
• Fundamental knowledge of design methods and UI/UX of mobile page.
Sep 2014 - Sep 2015
Sep 2012 - Jun 2014
Sep 2006 - Jun 2011
Google Ads Search Certification
Google AdWords, Yahoo Search & Display Ads, Bings, Twitter Ads, Line Ad Platform, Facebook Ads, Apple Search Ads, Groundtruth, Criteo, Adobe DSP, Xandr DSP, Scaleout DSP, Freakout Native, popin, AkaNe Native Ads, Logly, Gunosy Ads, SmartNews
Google Analytics, Google Trends, Google Doc,
Firebase, App Annie,
Mobile Action,
Windows Excel, Windows PowerPoint
要 約:
職務履歴:
2016年12月 – 2018年03月
株式会社フルアウト
アカウントエグゼクティブ
広告媒体:
Scaleout DSP、Google Adwords、Facebook Ads、Line Ad Platforms、Freakout Native、popin、
AkaNe Native Ads、Logly、Gunosy Ads、SmartNews
業務で使用されたツール:
Office Excel
、Photoshop CC、
Keynote
、HTML/CSS、Wordpress
2018年10月 – 2019年03月
VoiceTube株式会社 (台湾)
マーケティング・日本チームに所属
Japan Marketing Specialist
広告媒体:
Twitter、Facebook、Google Adwords、Search Ads
業務で使用されたツール:
Google Sheets/ presentation、Google Analytics 、Google Trends 、Firebase 、
App Annie 、Mobile Action
2019年04月 – 2020年03月
Crunch Marketing Co., Ltd(台湾)
2019年04月 – 2020年03月
海外広告チーム
デジタルマーケティング コンサルタント
広告媒体:
Google Adwords、Yahoo Search & Display Ads、Bings、Twitter Ads、Line Ad Platform、
Facebook Ads、Apple Search Ads、Groundtruth、Criteo DSP、 Adobe DSP、
Xandr DSP
業務で使用されたツール:
Google Analytics 、Google Trends 、 Office Excel
Taiwan
Jul 2021 - Present
Key Accomplishment
Apr 2019 - Mar 2020
• In charge of at least a 100M-yen budget per month for a Financial Investment company for monitoring and optimising SEM platform. Also managed bi-weekly insight reports for clients both in English and Japanese.
• Responsible for Technology company’s products and event-promotions via various platforms and provide the most effective channels to maximise reaching the goal.
• Holding at least 100M-yen budget to run a quarter-term for a Jewellery company, or short-term event, such as a seasonal event, in order to increase brand awareness through SNS Ads.
• In charge of planning health supplements’ marketing strategy, including target segmentation, banners’ wireframe, and copywriting.
Key Accomplishment
• Improve at least -50% of CPA within 6 months with several adjustments.
• Monitor the trending and optimize content to improve KPI, for instance, CPL or CPA which customers or external agencies require.
• Depends on adjustments, sending weekly insight feedback reports with implementation by using Google Analytics both in Japanese and English.
Oct 2018 - Mar 2019
• Managed to optimise digital marketing channels in order to increase the volume of apps downloaded and track the app’s retention, then report to COO.
• Responsible for updating banners and providing various copywriting for different segmentation.
• In charge of optimising ASO ranking both in iOS and Android.
• Improve ASO content and keywords, constantly communicate with RD and Design Team.
• Receiving user-feedback and analysing data to forecast future trends, then present to team members.
Key Accomplishment
• Both control marketing plan budget Taiwan and Japan markets.
• Planning different target segmentation of marketing strategy.
• Generate the formula of tracking code and systematic for marketing team.
Dec 2016 - Mar 2018
• Understand DSP platform and knowledge of the latest digital marketing.
• Support team members and manage to accomplish routine reports and give feedback to clients.
• Operating DSP, Google Ads, SNS Ads, and Native Ads, monitoring the flow and providing optimisation plans for clients.
• Researching both international marketing trends and domestic data, and forecasting future trends to report to the head office.
• Plan several EC products for marketing strategy includes templates for banner design, copywriting, also based on previous data to find out where can improve and reach the goal, decrease the cost of CPA from 10,000 yen to 5,000 yen per product, for instance.
• Support engineers to maintain front-end website, in order to improve Call-to-Action button design or CSS animation coding.
• Checking marketing content and the translation before uploading to the website.
Key Accomplishment
• Understand the differences and characteristics of online market channels. Capability to provide a strategic plan to match the right products and targets.
• Fundamental knowledge of design methods and UI/UX of mobile page.
Sep 2014 - Sep 2015
Sep 2012 - Jun 2014
Sep 2006 - Jun 2011
Google Ads Search Certification
Google AdWords, Yahoo Search & Display Ads, Bings, Twitter Ads, Line Ad Platform, Facebook Ads, Apple Search Ads, Groundtruth, Criteo, Adobe DSP, Xandr DSP, Scaleout DSP, Freakout Native, popin, AkaNe Native Ads, Logly, Gunosy Ads, SmartNews
Google Analytics, Google Trends, Google Doc,
Firebase, App Annie,
Mobile Action,
Windows Excel, Windows PowerPoint
要 約:
職務履歴:
2016年12月 – 2018年03月
株式会社フルアウト
アカウントエグゼクティブ
広告媒体:
Scaleout DSP、Google Adwords、Facebook Ads、Line Ad Platforms、Freakout Native、popin、
AkaNe Native Ads、Logly、Gunosy Ads、SmartNews
業務で使用されたツール:
Office Excel
、Photoshop CC、
Keynote
、HTML/CSS、Wordpress
2018年10月 – 2019年03月
VoiceTube株式会社 (台湾)
マーケティング・日本チームに所属
Japan Marketing Specialist
広告媒体:
Twitter、Facebook、Google Adwords、Search Ads
業務で使用されたツール:
Google Sheets/ presentation、Google Analytics 、Google Trends 、Firebase 、
App Annie 、Mobile Action
2019年04月 – 2020年03月
Crunch Marketing Co., Ltd(台湾)
2019年04月 – 2020年03月
海外広告チーム
デジタルマーケティング コンサルタント
広告媒体:
Google Adwords、Yahoo Search & Display Ads、Bings、Twitter Ads、Line Ad Platform、
Facebook Ads、Apple Search Ads、Groundtruth、Criteo DSP、 Adobe DSP、
Xandr DSP
業務で使用されたツール:
Google Analytics 、Google Trends 、 Office Excel