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Definition of Reputation Credits
Chin-Tai Chen
Current
PM lead of TVBS 2020/4~now
Past
1.Growth Hacker of iStaging 2019/3~2020/3
2.Co-founder of WITHPET Inc. (nu4pet.com) 2016/11~2019/2
3.Director at EVERTRUST REHOUSE CO., 2013/7~2016/10
4.Product Marketing Manager at Trend Micro (Product Development & Incubation team) 2012/1~ 2014/6
5.Chief Technology Officer at Cubee Hypermedia Inc. 2011/1 ~ 2011/12
6.Director of Community Service Dept. at Yam.com
2009/8 ~ 2010/12
Education
Master Degree of Electronic Engineering, Chung Yuan Christian University. Studied eCommerce as major topic
Capability
1.From E2E market research to new cloud services delivery, full-experienced including design, implementation and operation
2.Growth hacking skill all the way thru AARRR to meet the business goal including data analyzing, landing page fine-tune and UX improvement, etc.
3.Leadership is one of my strengths. Leading 20 or more members from different functions and motivating each player to accomplish the same goal
4.Problem-solving skill with open mind. Learning from successful experiences in various industries to resolve the problem creatively and efficiently
Achievements
A.Growth Hacking for a VR startup - iStaging
Major achievements:
1.To lower down the barrier of adopting VR solutions for real estate agents, I leveraged 3rd party outsourcing companies to provide shooting services with ease-of-use and low cost.
2.Achieved user acquisition 290% YoY growth by optimizing the landing page, payment flow, and whole E2E UX.
3.Improved profit margins from 8% to 65% by repositioning products, adopting the 3rd party solution, and improving the development process.
B.Start up an industry 4.0 pet food company
Background:
Each single pet is unique and has different body condition. nu4PET analyzes each pet’s needs and provides most fit nutrition thru monthly subscription online service
Major achievements:
1.Build up the whole solution: Develop the new concept E2E including ecommerce cloud service, manufacturing and packing system integration
2.Reach product-market fit in the first year: Try and fine-tune based on the feedbacks and understanding of the consumer’s insights
3.Selected by one of biggest retail channels (HOLA) in Taiwan. Become the first pet-food provider in HOLA by end of the 2nd year
4.Break-even at the beginning of the 3rd year: Expand the product line from dogs to cats. Deliver more products including can-food and nutrient additives
C.Renew webs, mobile webs and apps for Yungching real-estate Inc.
Background:
To increase both user experience and ecommerce transfer rate of 2 major portals (yungching.com.tw and housefun.com.tw)
Major achievements:
1.Increase acquisition rate up to 17% for yungching.com.tw, 80% for housefun.com.tw by optimizing UX
2.Re-design new mobile apps, which has been selected by Apple Editor’s choice
D.Increase visitors and page views of yam blog
Major achievements:
yamblog is the 1st SMO blog platform who aggregated with other SNS: plurk and facebook so that we increased our acquisition and retention thru these various channels
1.Increased page-views from 5.5 million to 12 million per day within 1 year
核心競爭力：
多年的產品設計、開發、維運經驗所培養累積對用戶需求的精準洞見能力，加上跨領域專業的能力，能夠帶領團隊在有限的時間內，交付有效達成目標的解決方案。服務產品上線推出後，也能藉由數字觀察與用戶行為分析，持續優化產品提升各式轉換率，達到產品效益最大化。
技能專長
1.產品開發：從無到有規劃與設計數位產品(Web/Mobile/APP)，從市場研究、UX設計、程式開發、系統上線維運發展…等等皆有豐富的實戰經驗。
2.成⻑駭客技巧:包含最佳化用戶體驗、AARRR 戰術執行，優化營運績效，以符合公司整體策略目標。
3.領導能力:具備領導超過 20 人以上團隊經驗，擅⻑凝聚共識與引發成員潛力，帶領團隊於計畫時程內達成目標。
4.具備設計思維解決問題的能力:擅⻑從用戶的使用情境思考，並借鏡不同領域的成功經驗，提出具有創意/更有效的解決方案。
工作經歷
產品發展中心主管 • TVBS聯利媒體
四月 2020 - Present
帶領團隊發展食尚玩家 APP ，透過分析用戶於食尚玩家網站行為，了解在地餐廳與優惠資訊為最受歡迎的主題項目，故規劃以：省錢吃、輕鬆玩、超好買、搶住宿…等四大主題，依時間排序的直覺介面推出優惠卡服務，服務自2020年6月1日推出以來，已累積50萬人次下載，並榮獲 2020 年 google play 「年度最受歡迎」與「最具娛樂性」雙料冠軍兩項殊榮。
Growth Hacker • iStaging愛實境
三月 2019 - 三月 2020
1.談下北中南跑腿類型新創公司， 為公司提供低單價實體 VR 代拍服務，以解決房產經紀人不會用、沒時間拍攝VR物件的痛點。
2.透過Landing Page 重新設計、付費流程優化…等等，提升公司網站 SAAS服務新招募用戶率至 290%。
3.帶領團隊研發改進建商多媒體產品，透過導入第三方服務：酷家樂並自行開發hype js 套件，提升工作流程與方法，將產品毛利由 8% 提升至65%。
cofounder • nu4Pet
十一月 2016 - 二月 2019
1.背景說明:
針對每個毛孩獨特的生理狀態（年齡、品種、體重、活動量…）客製化專屬的營養飼料（脂肪、蛋白質、份量、熱量…），採用每個月付費訂閱制度配送到府。
2.成就：
a.建立完整的解決方案：帶領團隊從創意發想、產品包裝設計、電子商務網站開發，到整合生產與包裝設備皆親手參與。
b.2017 年初便透過群眾募資的方式推出客製化貓糧，並於 2018 年 10 月推出罐頭/機能粉...等等
c.成功談下特力和樂線下銷售通路，成為 HOLA 第一家寵物食品供應商。
d.於創業第三年初即達成現金流損益平衡。
相關報導：https://www.bnext.com.tw/article/48872/to-provide-pet-with-customized-food
網路媒體事業處協理 • 永慶房產集團
七月 2013 - 十月 2016
1.成就:
a.永慶房仲網：透過數據分析，隱藏收納用戶使用率較低的功能，將複雜的房屋搜尋介面簡化，並從系統面提升整體服務效能，結合集團與政府公開資料，開發賣屋與行情創新服務。將永慶房仲網電子商務轉換率提升了 17%。
b.好房網:將旗下買屋、租屋、新聞...服務介面整合規劃，新增了相互推薦的管道，提 升用戶流量對公司的價值，同時也透過數據分析，重新設計整體買屋介面，開發了買 屋獨特的安心標章服務，將好房網買屋網站電子商務轉換率提升了超過 80%。
c.永慶房仲網快售服務：以one page design整合數據視覺化呈現之設計，針對有賣屋需求的屋主所提供的服務，只要輸入房屋地址，系統立即試算出最符合該地址之成交行情、熱搜指數、目前待售物件及該區成交狀況，協助屋主快速掌握物件資訊。上線以來，賣屋訪客較去年同期增加近3倍，約85%來自六都、48%來自雙北，雙北委賣需求更是較去年同期成長了五成，更獲得「最佳使用者介面項-金手指獎」金獎肯定。
相關報導：https://www.chinatimes.com/realtimenews/20151226002647-260410?chdtv
d.帶領團隊重新設計集團的兩個 app ，皆獲得蘋果 app store 的編輯推薦。
學歷
2000 - 2002
中原大學
電子工程
技能
- JavaScript
- css
- Project Management
- Problem Solving
- Product Management
- Teamwork
語言
- Chinese — 母語或雙語
- English — 中階
Chin-Tai Chen
Current
PM lead of TVBS 2020/4~now
Past
1.Growth Hacker of iStaging 2019/3~2020/3
2.Co-founder of WITHPET Inc. (nu4pet.com) 2016/11~2019/2
3.Director at EVERTRUST REHOUSE CO., 2013/7~2016/10
4.Product Marketing Manager at Trend Micro (Product Development & Incubation team) 2012/1~ 2014/6
5.Chief Technology Officer at Cubee Hypermedia Inc. 2011/1 ~ 2011/12
6.Director of Community Service Dept. at Yam.com
2009/8 ~ 2010/12
Education
Master Degree of Electronic Engineering, Chung Yuan Christian University. Studied eCommerce as major topic
Capability
1.From E2E market research to new cloud services delivery, full-experienced including design, implementation and operation
2.Growth hacking skill all the way thru AARRR to meet the business goal including data analyzing, landing page fine-tune and UX improvement, etc.
3.Leadership is one of my strengths. Leading 20 or more members from different functions and motivating each player to accomplish the same goal
4.Problem-solving skill with open mind. Learning from successful experiences in various industries to resolve the problem creatively and efficiently
Achievements
A.Growth Hacking for a VR startup - iStaging
Major achievements:
1.To lower down the barrier of adopting VR solutions for real estate agents, I leveraged 3rd party outsourcing companies to provide shooting services with ease-of-use and low cost.
2.Achieved user acquisition 290% YoY growth by optimizing the landing page, payment flow, and whole E2E UX.
3.Improved profit margins from 8% to 65% by repositioning products, adopting the 3rd party solution, and improving the development process.
B.Start up an industry 4.0 pet food company
Background:
Each single pet is unique and has different body condition. nu4PET analyzes each pet’s needs and provides most fit nutrition thru monthly subscription online service
Major achievements:
1.Build up the whole solution: Develop the new concept E2E including ecommerce cloud service, manufacturing and packing system integration
2.Reach product-market fit in the first year: Try and fine-tune based on the feedbacks and understanding of the consumer’s insights
3.Selected by one of biggest retail channels (HOLA) in Taiwan. Become the first pet-food provider in HOLA by end of the 2nd year
4.Break-even at the beginning of the 3rd year: Expand the product line from dogs to cats. Deliver more products including can-food and nutrient additives
C.Renew webs, mobile webs and apps for Yungching real-estate Inc.
Background:
To increase both user experience and ecommerce transfer rate of 2 major portals (yungching.com.tw and housefun.com.tw)
Major achievements:
1.Increase acquisition rate up to 17% for yungching.com.tw, 80% for housefun.com.tw by optimizing UX
2.Re-design new mobile apps, which has been selected by Apple Editor’s choice
D.Increase visitors and page views of yam blog
Major achievements:
yamblog is the 1st SMO blog platform who aggregated with other SNS: plurk and facebook so that we increased our acquisition and retention thru these various channels
1.Increased page-views from 5.5 million to 12 million per day within 1 year
核心競爭力：
多年的產品設計、開發、維運經驗所培養累積對用戶需求的精準洞見能力，加上跨領域專業的能力，能夠帶領團隊在有限的時間內，交付有效達成目標的解決方案。服務產品上線推出後，也能藉由數字觀察與用戶行為分析，持續優化產品提升各式轉換率，達到產品效益最大化。
技能專長
1.產品開發：從無到有規劃與設計數位產品(Web/Mobile/APP)，從市場研究、UX設計、程式開發、系統上線維運發展…等等皆有豐富的實戰經驗。
2.成⻑駭客技巧:包含最佳化用戶體驗、AARRR 戰術執行，優化營運績效，以符合公司整體策略目標。
3.領導能力:具備領導超過 20 人以上團隊經驗，擅⻑凝聚共識與引發成員潛力，帶領團隊於計畫時程內達成目標。
4.具備設計思維解決問題的能力:擅⻑從用戶的使用情境思考，並借鏡不同領域的成功經驗，提出具有創意/更有效的解決方案。
工作經歷
產品發展中心主管 • TVBS聯利媒體
四月 2020 - Present
帶領團隊發展食尚玩家 APP ，透過分析用戶於食尚玩家網站行為，了解在地餐廳與優惠資訊為最受歡迎的主題項目，故規劃以：省錢吃、輕鬆玩、超好買、搶住宿…等四大主題，依時間排序的直覺介面推出優惠卡服務，服務自2020年6月1日推出以來，已累積50萬人次下載，並榮獲 2020 年 google play 「年度最受歡迎」與「最具娛樂性」雙料冠軍兩項殊榮。
Growth Hacker • iStaging愛實境
三月 2019 - 三月 2020
1.談下北中南跑腿類型新創公司， 為公司提供低單價實體 VR 代拍服務，以解決房產經紀人不會用、沒時間拍攝VR物件的痛點。
2.透過Landing Page 重新設計、付費流程優化…等等，提升公司網站 SAAS服務新招募用戶率至 290%。
3.帶領團隊研發改進建商多媒體產品，透過導入第三方服務：酷家樂並自行開發hype js 套件，提升工作流程與方法，將產品毛利由 8% 提升至65%。
cofounder • nu4Pet
十一月 2016 - 二月 2019
1.背景說明:
針對每個毛孩獨特的生理狀態（年齡、品種、體重、活動量…）客製化專屬的營養飼料（脂肪、蛋白質、份量、熱量…），採用每個月付費訂閱制度配送到府。
2.成就：
a.建立完整的解決方案：帶領團隊從創意發想、產品包裝設計、電子商務網站開發，到整合生產與包裝設備皆親手參與。
b.2017 年初便透過群眾募資的方式推出客製化貓糧，並於 2018 年 10 月推出罐頭/機能粉...等等
c.成功談下特力和樂線下銷售通路，成為 HOLA 第一家寵物食品供應商。
d.於創業第三年初即達成現金流損益平衡。
相關報導：https://www.bnext.com.tw/article/48872/to-provide-pet-with-customized-food
網路媒體事業處協理 • 永慶房產集團
七月 2013 - 十月 2016
1.成就:
a.永慶房仲網：透過數據分析，隱藏收納用戶使用率較低的功能，將複雜的房屋搜尋介面簡化，並從系統面提升整體服務效能，結合集團與政府公開資料，開發賣屋與行情創新服務。將永慶房仲網電子商務轉換率提升了 17%。
b.好房網:將旗下買屋、租屋、新聞...服務介面整合規劃，新增了相互推薦的管道，提 升用戶流量對公司的價值，同時也透過數據分析，重新設計整體買屋介面，開發了買 屋獨特的安心標章服務，將好房網買屋網站電子商務轉換率提升了超過 80%。
c.永慶房仲網快售服務：以one page design整合數據視覺化呈現之設計，針對有賣屋需求的屋主所提供的服務，只要輸入房屋地址，系統立即試算出最符合該地址之成交行情、熱搜指數、目前待售物件及該區成交狀況，協助屋主快速掌握物件資訊。上線以來，賣屋訪客較去年同期增加近3倍，約85%來自六都、48%來自雙北，雙北委賣需求更是較去年同期成長了五成，更獲得「最佳使用者介面項-金手指獎」金獎肯定。
相關報導：https://www.chinatimes.com/realtimenews/20151226002647-260410?chdtv
d.帶領團隊重新設計集團的兩個 app ，皆獲得蘋果 app store 的編輯推薦。
學歷
2000 - 2002
中原大學
電子工程
技能
- JavaScript
- css
- Project Management
- Problem Solving
- Product Management
- Teamwork
語言
- Chinese — 母語或雙語
- English — 中階