Chris Baum adored the time he spent living in Canton, OH, but moved away due to commitments to his employer. Chris Baum has spent most of his professional life in the RV industry and hopes to finish his career in a new industry where he can fully utilize his marketing talent. Read more
STRATEGIC MARKETING DEALMAKER
Working with a limited marketing budget that never exceeded $300,000, developed productive marketing and strategic partnerships with dozens of organizations, including:
Negotiated invaluable national television exposure for Little Guy Trailers:
On the leading edge of the social media revolution. Understands and leverages social media to drive brand awareness. Guided Little Guy Trailers from no social media presence to the second largest audience in the RV industry -- behind iconic Airstream, a subsidiary of Thor Industries, the industry goliath. Received more than 4 million YouTube video views, far surpassing competitors’ social media audience, and doing it long before it was cool.
RESPECTED INDUSTRY LEADER
Knowledge, accomplishments and infectious energy earned first-ballot election in September 2018 to the RV Industry Association Board of Directors – the first director to gain such support. One of 16 ruling members in a fast-growing, billion-dollar industry. Final decision-maker for $60 million+ marketing and advertising budget for GoRVing.
Chris Baum adored the time he spent living in Canton, OH, but moved away due to commitments to his employer. Chris Baum has spent most of his professional life in the RV industry and hopes to finish his career in a new industry where he can fully utilize his marketing talent. Read more
STRATEGIC MARKETING DEALMAKER
Working with a limited marketing budget that never exceeded $300,000, developed productive marketing and strategic partnerships with dozens of organizations, including:
Negotiated invaluable national television exposure for Little Guy Trailers:
On the leading edge of the social media revolution. Understands and leverages social media to drive brand awareness. Guided Little Guy Trailers from no social media presence to the second largest audience in the RV industry -- behind iconic Airstream, a subsidiary of Thor Industries, the industry goliath. Received more than 4 million YouTube video views, far surpassing competitors’ social media audience, and doing it long before it was cool.
RESPECTED INDUSTRY LEADER
Knowledge, accomplishments and infectious energy earned first-ballot election in September 2018 to the RV Industry Association Board of Directors – the first director to gain such support. One of 16 ruling members in a fast-growing, billion-dollar industry. Final decision-maker for $60 million+ marketing and advertising budget for GoRVing.