Marketing Manager & Project Lead @MNA, The Management of New Arts. 牛耳藝術
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2022 ~ 2024
PM/產品經理/專案管理/行銷營運企劃
Within one month
performance by +250%, a 53.6% increase in Instagram engagement within a month, and the addition of 1,000 fans in a single day through on-site events. Skills Project planning and management Data analysis and optimization Certificate Google analysis Google ads IELTS: 7.5 Language Chinese (Native) English (Advanced level) 工作經歷 Marketing Manager & Project Lead • The Management of New Arts. MayMarchLed a dynamic team of 6 professionals in marketing and design, fostering collaboration and successfully launched 6 campaigns in 2 months. Planned and executed project development strategies, optimizing marketing performance
Breeze Couture Marketing Specialist 微風代理精品 行銷企劃 @微風集團 Breeze Department Store
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2022 ~ 2022
Marketing/ PR Specialist/ Event planner
Within one month
and execution #presentation skills #budget management and payment handling NovJul 2018 PR Department Internship PChome Online Inc. Member of PR team: participate in brand activities including group legal briefings, press conferences, and media shoots. G roup news exposure tracking. Subsidiary PChome eBay Co.'s social marketing video anchor. #brand marketing management #brand awareness promotion #PR event planning and execution EducationUnited Kingdom Queen Mary University of London Marketing MScTaiwan Shih Hsin University Public Policy and Management in BA Skills Microsoft office SPSS Photoshop Languages Chinese — Native English — Fluent Cantonese — Intermediate — Intermediate
Data Scientist Intern @ Cathay Financial Holdings. 國泰金控 Digital data & Technology (DDT, 數數發) Research into Interpretable Machine Learning and its existing algorithms. Experimented LIME & SHAP on open data. ( GitHub ) Real Estate Evaluation model – Geographical/Credit Card data gathering, cleaning, feature engineering (Hit-rate performance improved from 55% to 70%) Python Machine learning Data Pipelines Web Crawlers PyTorch, Airflow, Pandas, docker SQL Extract-Transform-Load(ETL) Efficiency(Window Functions) Language Chinese(Native) English (TOEIC 905/990 TOEFL 96/120) Project(@ Esun only) ( Powerpoint demo link, clic...
Event Planning: plan, propose and excecute VIP events, new store openings, media press conferences and others in accordance with brand head office regulations.
Public Relations: cross-industry cooperation and cordination, resource exchange to enhance brand exposure, member recruitment planning.
Social Media: brand community (FB/IG) content creating and managing. #brand marketing #customer relationship management #budget management and payment handling
#marketing event planning and execution #marketing product planning and execution #cross industry cooperation
Aug 2018 - Dec 2020
MICE Event Planner
Lion Travel Service Co., Ltd.
Event Planning: customize oversea events based on corporate background, activity demands combining with destination culture, including award ceremony, gala dinner and team building.
Creative Content: work with design department to develop key idea and visuals.
Executive PIC: effectively cooperate with suppliers from various countries and implement events locally. #physical event planning and execution #customer relationship management #cross industry cooperation and execution #presentation skills #budget management and payment handling
Nov 2017 - Jul 2018
PR Department Internship
PChome Online Inc.
Member of PR team: participate in brand activities including group legal briefings, press conferences, and media shoots.
Group news exposure tracking.
Subsidiary PChome eBay Co.'s social marketing video anchor.
Event Planning: plan, propose and excecute VIP events, new store openings, media press conferences and others in accordance with brand head office regulations.
Public Relations: cross-industry cooperation and cordination, resource exchange to enhance brand exposure, member recruitment planning.
Social Media: brand community (FB/IG) content creating and managing. #brand marketing #customer relationship management #budget management and payment handling
#marketing event planning and execution #marketing product planning and execution #cross industry cooperation
Aug 2018 - Dec 2020
MICE Event Planner
Lion Travel Service Co., Ltd.
Event Planning: customize oversea events based on corporate background, activity demands combining with destination culture, including award ceremony, gala dinner and team building.
Creative Content: work with design department to develop key idea and visuals.
Executive PIC: effectively cooperate with suppliers from various countries and implement events locally. #physical event planning and execution #customer relationship management #cross industry cooperation and execution #presentation skills #budget management and payment handling
Nov 2017 - Jul 2018
PR Department Internship
PChome Online Inc.
Member of PR team: participate in brand activities including group legal briefings, press conferences, and media shoots.
Group news exposure tracking.
Subsidiary PChome eBay Co.'s social marketing video anchor.