Dynamic digital manager with 6+ years experience of marketing for various industries. From digital media strategy to ad operation in hand. Not only specialize in digital media but more closely to tackle marketing blind spot. Seeking to leverage proven leadership and skills to improve any digital strategy with strong knowledge and brand presence.
Nov 2020 - Mar 2021
Initiated digital plan for E-commerce optimizing consumer purchasing funnel utilizing data and media to increase ROAS and achieve KPI for both B2B & B2C.
Key Achievements:
Developed and implemented KOL project for social buzz and conversion driven
Co-op with 3rd party media titles for content creation.
Monitored and optimized performance of real-time digital ad campaign including Google Analytics and Facebook ad.
Key Achievements:
Increased e-commerce conversion rates result in cost per visits cost down by 50%
Jul 2019 - Nov 2020
Initiate and managed social media presence on Facebook, Instagram, LINE, YouTube and Tik Tok for increasing social platform engagement.
Organize and prioritize projects with cross-functional teams for marketing campaign and event.
Supervised digital ad performance optimization for website traffic, APP download, customers retention growth.
Key Achievements:
Won “The Best Data Strategy” of 2019 Verizon Media BIC Awards
Increased digital ad campaign performances on click through rate by 66%, spending cost down by 24%
Social platform monthly growth on fans and engagement by 10%
APP retention rate grew 20% YOY
Apr 2015 - Jun 2019
Key Achievements:
2011 BA
Dynamic digital manager with 6+ years experience of marketing for various industries. From digital media strategy to ad operation in hand. Not only specialize in digital media but more closely to tackle marketing blind spot. Seeking to leverage proven leadership and skills to improve any digital strategy with strong knowledge and brand presence.
Nov 2020 - Mar 2021
Initiated digital plan for E-commerce optimizing consumer purchasing funnel utilizing data and media to increase ROAS and achieve KPI for both B2B & B2C.
Key Achievements:
Developed and implemented KOL project for social buzz and conversion driven
Co-op with 3rd party media titles for content creation.
Monitored and optimized performance of real-time digital ad campaign including Google Analytics and Facebook ad.
Key Achievements:
Increased e-commerce conversion rates result in cost per visits cost down by 50%
Jul 2019 - Nov 2020
Initiate and managed social media presence on Facebook, Instagram, LINE, YouTube and Tik Tok for increasing social platform engagement.
Organize and prioritize projects with cross-functional teams for marketing campaign and event.
Supervised digital ad performance optimization for website traffic, APP download, customers retention growth.
Key Achievements:
Won “The Best Data Strategy” of 2019 Verizon Media BIC Awards
Increased digital ad campaign performances on click through rate by 66%, spending cost down by 24%
Social platform monthly growth on fans and engagement by 10%
APP retention rate grew 20% YOY
Apr 2015 - Jun 2019
Key Achievements:
2011 BA