維思整合行銷有限公司 / 專案主任

IdeaWealth integrated marketing Co., Ltd. / Project Director，2017 / August - 2020 / July

- 擔任英商施羅德投資的通路行銷策劃窗口，在三年任期中完成逾500場線下投資人溝通，平均出席率約90%~95%；5場年度品牌溝通企劃(含CSR)，對比2017年活動，有效提升11%活動滿意度，並節省近30%成本預算。

During the three-year term of a channel marketer for Schroders Investment Ltd., I completed more than 500 offline investor communication seminars, with an average attendance rate of about 90%-95%; 5 times of  annual brand communication plans (including CSR), comparison with 2017, the event satisfaction of every year increased by 3%~5%, and also saved nearly 30% of the cost budget. 

- 協助企劃與執行活動數位化系統的負責人，成功將管理系統轉以系統進行，同時也因節省人力而增加工作效率。

Main-in charge of marketing events digitalized program. Successfully put the relevant information on a platform to cost down the annual budget by saving man-power and working-day.

- 建立良善的跨部門溝通管道，調整過往溝通模式，提供業務、客服部門資料搜尋系統，為行銷部省去來回溝通的時間。

Established a friendly process for inter-departmental communication to provide the sales and the customer service department an information searching system for saving the marketing's working time.

利眾公關顧問股份有限公司 / 專案執行

OneForAll Public Relations Consulting Co., Ltd./ Account Executive，2016 / May - 2017 / July

- 主要負責科技線客戶的媒體溝通企劃與執行，主要負責客戶為橘子集團(包含12家子公司)、Sony Mobile、Garmin，任期內執案過15次記者會、2次危機處理企劃專案以及個別品牌對KOL與媒體的關係經營。

Responsible for media communication strategies for technology industrial clients. Mainly clients are Garmania group, Sony Mobile, Garmin. I had planned and executed 15 times media conferences, two times of crisis management projects. And managed individual brands' connection with KOL or the media.  

- 首創社群監測報告，為客戶提供針對同業競品的線上討論、媒體聲量做輿情監測與市場分析，協助客戶找出最有利的溝通角度。

I cooperated with the information collection platform to create the very first social media monitoring report. Focused on monitoring public comments for individual brand's competitors or products to find out a trend or a better angle for marketing.