Digital Marketing Specialist  •  Forest Interactive Sdn. Bhd.- Taiwan branch

March 2021 - Present Taipei, Taiwan

Achievement:
- Google ROAS was grown from 6 to 11 times, Facebook ROAS from 3 to 6 times
-Increased QoQ revenue to 160% by optimizing ads
-Increase brand search interest by 140%
-Lower CPA by 25%
-Managed monthly advertising budget of 6 figures
-Achieved monthly sales revenue of 8 figures
-Highest growth and best-performing countries among 14 branches

Responsibility:
-Reporting to C-level stakeholders
-Managing SEM Google ads, Facebook ads, LINE ads, Bing Ads
-Optimizing SEO, Google Analytics
-Influencer/blogger/KOL/Youtuber/mouth of the word marketing
-App install advertising with third-party platforms, such as Appsflyer, Adjust, Firebase
-Social media management and planning
-Advertising channel analytics, budget planning, performance-optimizing
-User behavior analytic
-Gaming market strategy planning, brand strategy

Facebook Marketing Expert   •  Concentrix CVG Malaysia Sdn Bhd

October 2020 - January 2021 Kuala Lumpur, Malaysia

Achievement:
- Featured 2 times as success story of the week
- Higher 2-3 times ROAS, lower 40-70% CPA
- Received 118% customer satisfaction rate
- Industries covered: E-Commerce, education, Fashion Clothes, Furniture, Property, Banking, restaurants
- Average ROAS: 5 - 12

Responsibility:
-Handling 150 high-budget SMB Taiwan clients per quarter.
-Providing insightful and most effective market strategies to help clients scale up their business.
-Optimizing campaign performance to maximize the result.
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Digital Marketing Manager  •  The label International Sdn Bhd

January 2019 - October 2020 Kuala Lumpur, Malaysia

Skincare brand Co-Founder
•Developed a new brand go-to-market strategy.
•Set up a marketing role map.
•Increased organic reach by 200% within 4 months.
•Ran online ads increased the avg. order value 1.8 times (from MYR90 to MYR160)
•Optimized e-commerce website, improved bounce rate from 83% to 61%
•Planned VIP membership and provided excellent customer service, increased Return Customer Rate from 21% to 48% (organic traffic without Ads)
•Average customer satisfaction rate: 95%, repurchased rate 33%

Digital Marketing Manager  •  Tsai Yi Technology International Sdn Bhd

March 2017 - December 2018 Kuala Lumpur, Malaysia

Co-founder
. A start-up company grew the team from 2 to 5 employees.
. Conducted 200-hour Facebook advertisement class, 80 small businesses
owners and marketing managers. Average satisfied rate: 9.8/10.
. Corporated local chains brands Yu Yan Sang, Saime' etc.
. Managed client's Facebook, Google, and YouTube campaigns performance.
. Managed digital marketing channels e.g
Facebook, Google, YouTube, Google Analytics, websites & EDM

Teledirect Telecommerce Sdn Bhd  •  Google Adwords 
Agency Account Manager Taiwan market

September 2015 - March 2017 Kuala Lumpur, Malaysia

. Account manager for top agencies' Google Ads accounts.
. Worked with top performance agencies for digital ad strategy and budget plan  
. Optimized more than 500 Google Ad accounts, top 30 agencies QTQ revenue growth: 26%
. Achieved an average 100% target every quarter.
. Co-hosted Elevator Program for Google Partner outstanding agencies Dec 2016.
. Co-hosted YouTube Livestream for Q3 insight, 52 agencies signed up, revenue growth of USD9400.
. Grew CTR by at least 2 times, reduced CPA cost by 50%.

App Promoting Marketing Manager  •  주 라이클

February 2015 - June 2015 Seoul, South Korea 

. Unpa app- An influential app for beauty products with  1.9 million app users.
. Worked closely with Korean team members, promoted app to Taiwan market.
. Highly involved in analyzing marketing information of cosmetic markets.
. Managed social media platform.
. Translated APP contents from Korean to Chinese.
. Corporated with the development team to test the traditional Chinese version.
. Ran online promoting campaign for branding (such as content marketing, testimonial events)