Channel Planning Specialist
Oct, 2020 - now
In charge of UX planner and designer, Routinely CMS content operation, Project management assistant

• UX planner and designer
  
• Project management assistant
• Routinely CMS content operation
  

PM, UX Researcher
Dec, 2019 - May, 2020
In charge of Project Manager, UX Researcher

• Project Manager:
  [Pharmaceutical History Searching System Improvement Study]
  Qualitative Research
  Usability Test, Heuristic Evaluation, Card Sorting
  
  
• UX Researcher:
  [BiKonnect App Development Report]
  Quantitative survey: KANO Model Analysis
  

Social Psychology, User Behavior Study
Sep, 2017 - Jan, 2019

• On Wednesdays, We Wear Pink: Exploring How Sense of Belonging Moderates the Effect of Conformity on Purchase Intention
  
  Conformity, Instagram, TRA, Sense of belonging, Social media, Brand attitude
  
  
• Humans are social animals, and therefore are susceptible to opinions and action of other people, resulting in conformity. In the digital age, conformity manifests itself from the physical communities to the virtual communities.The present work was designed to investigate how conformity predicts purchase decision for a brand, on the platform of Instagram. Possibly, people with lower sense of belonging felt insecure, and their susceptibility to normative influence could predict how much they thought they must comply with other people; as the sense of belong increased, they did not think that they must do something to fulfill other people’s expectations.