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Manager Marketing , Social Media Specialist @Rumah Kaos Indonesia
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國立高雄應用科技大學
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Freelance @j172.tw
2024 ~ Present
Project Manager、PM、專案經理、UX、網站企劃、產品企劃
Within one month
Microsoft Azure: ✦Microsoft Certified: Microsoft Azure Fundamentals (AZMicrosoft) Google Cloud Skills Boost: ✦Create and Manage Cloud Resources ✦Google Cloud Computing Foundations: Data, ML, and AI in Google Cloud ✦Google Cloud Computing Foundations: Networking ✦Google Cloud Computing Foundations: Infrastructure in Google Cloud ✦Google Cloud Computing Foundations: Cloud Computing Fundamentals Social Media Marketing: ▶Ads - Measurement Certification (Google) ▶Analytics Certification (Google) ▶Analytics 認證 (Google) ▶LINE Ads Platform - Expert (LINE Corp) ▶LINE Official Account - Expert (LINE Corp) ▶Microsoft Advertising Search Certification (Microsoft) ▶Performance Fundamentals Badge (Twitter) ▶Twitter Ads Manager Fundamentals Badge (Twitter) New Taipei City, Taiwan https://www.j172.
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Shih Hsin University
Depatment of Information Mangement,Group of Information Technology
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Strategic Planning and Transformation Manager @DBS Bank
2020 ~ Present
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National Yang Ming University
Biomathematics, Bioinformatics, and Computational Biology
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企劃組組長 @德瑞克名床_橙果床業家具有線公司
2023 ~ Present
Project Manager、PM、專案經理、UX、網站企劃、產品企劃
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致理技術學院
企業管理
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Co-Founder & CEO @GRASS
2020 ~ Present
CMO or Marketing Manager
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Skills & Abilities Growth Marketing Data-driven Gamification SEO | ASO | SEM Facebook Ads | Google Ads Google Analytics | Appsflyer | App Annie | Amplitude | SimilarWeb Marketing Strategy Competitor Analysis User Interview | Focus Group Channel management Budgeting & Forecasting Go-to-market strategy Leadership Risk-taking Creative thinking Accountable Communication Savvy Empowering Work Experience COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019 Built the marketing department from hiring, member positioning to training across 20+ team members. Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions. Improved team efficiency by managing the
Google Analytics
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10-15 years
National Chengchi University
Management Information Systems
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Past
行銷&電商營運 @傑西寶寶_鴻奕休閒文化股份有限公司
2023 ~ 2024
Marketing
Within one month
管營運支出與收入 學歷 國立屏東大學 行銷與流通管理 •行銷本科畢業,職場經驗多與行銷密切相關,至今累計超過十年的行銷學知識經驗。 專案 品牌公益活動策劃 希恩之家過年送暖 活動議題行銷 傑西盃-寶寶吃播大賽 Podcast社群行銷 一杯咖啡聊
Google Analytics
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4-6 years
國立屏東大學
行銷與流通管理
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商務開發經理 @GoSky AI. 構思網路科技有限公司
2022 ~ Present
品牌行銷/BD/業務
Within one month
陳建智 行銷業務 New Taipei City, Taiwan 我有8年的行銷工作經驗,曾待過數位行銷公司、廣告公司,主要的工作內容是品牌廣告的執行、傳播策略規劃、客情分析。曾經大型筆稿及數次小型筆稿。 工作經歷 商務開發經理 • GoSky AI. 構思網路科技有限公司 1.【業務
Google Analytics
Google AdWords
Facebook廣告投放
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4-6 years
外貿協會培訓中心ITI
MBA
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Past
企劃主任 @妞時尚股份有限公司
2019 ~ 2024
行銷企劃
Within one month
媒體公關專員 • 波力環球企業股份有限公司十二月七月 2019 協助品牌內部規劃及執行公關活動,媒體關係維繫及溝通曝光行銷活動,含主題活動執行、論壇平台管理、異業合作及數位媒體投放。 協助品牌活動的執行與彙整行銷數據的曝光。 協助運
Word
Excel
PowerPoint
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6-10 years
銘傳大學 Ming Chuan University, MCU
經濟學系
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Past
Account manager @iSPOT Media 艾斯博媒體股份有限公司
2023 ~ 2024
資深數位行銷專員、資深電商行銷專員
Within one month
100%。 2. 負責 10 個不同行業 B 級企業客戶,包括居家生活、醫療保健、美妝保養、蛋糕甜點、服飾配件、寵物、FMCG 產業,給予電商整體行銷策略、流量增長、Google Analytics 數據分析、數位媒體投放建議,整體對比去年 YoY 平均提升 230% 。 3. 使用 GTM 埋設 Google Analytics 4 事件包括電子
廣告投放
廣告企劃案╱文案撰寫
數位行銷
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
中華醫事科技大學
資訊管理

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Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
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Within one year
Project Owner
Logo of CMoney全曜財經資訊股份有限公司.
CMoney全曜財經資訊股份有限公司
2022 ~ 2022
Professional Background
Current status
Unemployed
Job Search Progress
Professions
Project / Product Management, Project Manager, Business Development
Fields of Employment
Mobile Apps, Software, Big Data
Work experience
4-6 years
Management
I've had experience in managing 5-10 people
Skills
Product Management
Project Management
Product Development
Agile Project Management
Business Development
Marketing Campaigns
Problem Solving
Languages
English
Intermediate
Job search preferences
Positions
Project Owner
Job types
Full-time
Locations
台灣台北, 台灣新北市
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
Ewha Womans University
Major
Print

傅如尉 Felicia Fu

您好,我叫傅如尉Felicia,過去五年主要經歷為投資理財軟體PM、合作開發、人才培育。


我具備以下能力:

-「用戶至上」思維:為用戶帶來價值,為公司達成目標

-產品/專案管理:帶領團隊開發APP/WEB產品,根據數據反饋迭代與決策

-資源整合:推動跨企業資源共享與交換合作案

-人才培育:招募、培育、評估、輔導人才

感謝撥冗閱讀,希望有機會能與您交流!

傅如尉的Linkedin:
https://www.linkedin.com/in/felicia-fu-04ab5787/


-

Dear HRs,
My name is Felicia Fu. My main experience is investment and financial software PM, project leader, and business cooperation development.

The above experience has given me the ability to :
- User first mindset : Always start from the user, and constantly upgrade the products through Design Thinking and Problem Solving.
-Product / project management : APP / WEB product planning and development, making good use of feedbacks of datas to make decisions.
-Leading the team : members include product managers, marketings,
UI/UXs, front-end / back-end engineers. Also a good team player myself.
-Resource integration : Promote cross-department (internal) , cross-enterprise (external) resource sharing and exchange cooperation projects.
-Focus on market trends : including domestic and overseas market trends in the fields of Fintech, investment and wealth management.

Thank you for taking the time to read, and I hope to have the opportunity to get to know each other!

 

工作經歷

Project Owner  •  全曜財經資訊股份有限公司 (CMoney理財寶)

十月 2021 - 五月 2022

.美股產品專案負責人(PO) 
目標成為台灣最大美股社群,結合開戶與庫存功能,搭配市場最低手續費 (與證券業者合作),幫助更多人用最小成本進入美股投資領域。以工具、社群、內容三領域切入美股市場,主要產品有: 
1.美股K線 App & Web (工具):https://www.cmoney.tw/landing/usstock/ 
2.美股同學會 App & Web (社群):https://www.cmoney.tw/usforum/popular 
3.美股放大鏡 Web (內容)(合作專案):https://magnifier.cmoney.tw/ 

技能:Product Management·Product Development·Project Management·Product Strategy·Wireframing·Prototyping·Agile Project Management·Requirements Analysis·Google Analytics·Firebase Console·Flurry·Team Management·Cross-functional Team Leadership·Market Research·Marketing Analytics 

.資深產品經理(部門儲備幹部) 
-市場人力招募:市場行情調研,訂定職級職等 
-部門人才培育:專業培訓,知識庫建置 
-規劃執行CMoney APM徵才專案:招募培育校園菁英人才。招募成效:200+人報名說明會,收到60+份履歷作品,面試後篩選出12名APM學員,輔導集訓一週,最終錄取10名APM 

技能:Human Resource Management·Project Management·Marketing Campaign

Operational Director  •  金尉股份有限公司 (Money錢雜誌)

七月 2017 - 九月 2021

.公司數位化轉型策略規劃及APP產品團隊負責人 
-透過整合理財內容(文章)與工具(APP/Web),打造一站式金融服務,幫助用戶解決所有理財需求 

.產品開發 -自2017年起發展以記帳APP 為主之系列理財產品,內容涵蓋收支管理、生活消費、理財儲蓄、股票投資、房產投資、金融保險等領域(重點產品:CWMoney記帳、存錢小豬公、發票載具) 
-會員數由10萬成長至200萬,下載人數破800萬,月活躍人數100萬,月PV數7,000萬 

.開放銀行 (Open Banking) 
-2019年10月配合政府政策,成為 Open API 之第一批合作TSP業者之一 
-與6間金融業者合作,整合各家金融業者服務,拓展金融應用場景,讓民眾能更便利取得金融理財服務,輕鬆整合個人資產狀況 
-收集與分析用戶記帳、消費、儲蓄、投資、閱讀等全面的數據,準確掌握用戶投資理財喜好與缺口,搭配APP精準投放,提供個人化理財服務與建議 
-2020年12月取得 ISO27001 證照 

.異業結盟 
-2019/12/25「全家 x CWMoney智能記帳本」合作上線,開通服務之會員數半年內破100萬 (當時全家APP會員數約1,200萬) 
-2020/09/01「第一銀行iLeo x 存錢小豬公」合作上線,第一款落實存錢行動的第三方APP,半年內累計2萬+用戶開通iLeo數位帳戶、新增3萬+筆夢想計畫、圈存金額達億元以上 
-2021/07 CWMoney記帳APP與保險外商公司,合作推出「情境式旅平險需求預測與保費試算」活動,一個月內獲取500份不重複名單 

.大數據應用 
-與全球前三大市場調查公司、國際食品品牌等合作相關專案,致力於提供用戶真正有需求的商品及服務,制定最佳個人化廣告 

技能:Product Management·Product Development·Project Management·Product Strategy·Wireframing·Prototyping·Agile Project Management·Google Analytics·Team Management·Cross-functional Team Leadership·Market Research·Business Development

Marketing Executive  •  仁壽製藥有限公司 (仙桃牌)

十二月 2016 - 四月 2017

.市場行銷專員與公關負責人
-新品上市記者會:流程規劃、人員分工、設備接洽、媒體邀約,邀請形象大使倪雅倫出席站台,現場共計100位以上媒體、粉絲與會
-名人/節目直播:邀請何嘉文、丹妮婊姊商業直播,創造6萬以上瀏覽人次;三立完全娛樂過年特別節目直播,創造1千以上瀏覽人次
-大型展會/講座:國際婦幼展,規劃公關新聞稿、現場收集名單及銷售,吸引近千人次至攤位了解產品;受邀至新莊婦協開辦公益養生講座,共計60位以上成員出席
-媒體/公關業務:規劃公司對內、對外公關新聞稿與媒體發稿;操作電視、網路、平面、戶外等媒體工具,如三立冠名專案、大功率廣播電台行銷專案等
-異業洽談:與華歌爾洽談粉紅絲帶路跑公益議題合作方案;與臺灣吧-Taiwan Bar、妞新聞、電子媒體合作,共同發散婦女節解放束縛活動,創造近50萬次流量
-市場調查與競品分析-主要針對國內、外保健食品

技能:Project Management·Marketing Campaign·Cross-functional Team Leadership·Market Research·Marketing Analytics

Assistant Marketing Executive  •  艾爾教育股份有限公司

五月 2014 - 三月 2016

.行銷企劃專員
-行銷活動:線上、線下行銷活動規劃與執行,包含社群經營與操作
-名單活動:與LiveABC、GOMAJI、17 Life、104家教網等平台合作,收集目標名單,進行後續電話行銷
-活動輔銷品-規劃與製作,包含設計、校稿及驗貨等流程
-媒體投放-與媒體、廣告代理商接洽,規劃廣告內容,整理分析相關數據,整合應用於行銷策略

技能:Project Management·Marketing Campaign·Cross-functional Team Leadership·Market Research·Marketing Analytics

學歷

2013 - 2014

Ewha Womans University 

(Seoul, South Korea)

Exchange student

2011 - 2014

National Taiwan Normal University (Taipei, Taiwan)

Master's Degree in Engineering , Graphic Arts and Communications

2007 - 2011

National Chiao Tung University 

(HsinChu, Taiwan)

Bachelor's Degree in Arts , Dept. of Communication and Technology

技能


  • Product Management
  • Project Management
  • Product Development
  • Agile Project Management
  • Business Development
  • Marketing Campaigns
  • Problem Solving

語言


  • English — 中階
Resume
Profile

傅如尉 Felicia Fu

您好,我叫傅如尉Felicia,過去五年主要經歷為投資理財軟體PM、合作開發、人才培育。


我具備以下能力:

-「用戶至上」思維:為用戶帶來價值,為公司達成目標

-產品/專案管理:帶領團隊開發APP/WEB產品,根據數據反饋迭代與決策

-資源整合:推動跨企業資源共享與交換合作案

-人才培育:招募、培育、評估、輔導人才

感謝撥冗閱讀,希望有機會能與您交流!

傅如尉的Linkedin:
https://www.linkedin.com/in/felicia-fu-04ab5787/


-

Dear HRs,
My name is Felicia Fu. My main experience is investment and financial software PM, project leader, and business cooperation development.

The above experience has given me the ability to :
- User first mindset : Always start from the user, and constantly upgrade the products through Design Thinking and Problem Solving.
-Product / project management : APP / WEB product planning and development, making good use of feedbacks of datas to make decisions.
-Leading the team : members include product managers, marketings,
UI/UXs, front-end / back-end engineers. Also a good team player myself.
-Resource integration : Promote cross-department (internal) , cross-enterprise (external) resource sharing and exchange cooperation projects.
-Focus on market trends : including domestic and overseas market trends in the fields of Fintech, investment and wealth management.

Thank you for taking the time to read, and I hope to have the opportunity to get to know each other!

 

工作經歷

Project Owner  •  全曜財經資訊股份有限公司 (CMoney理財寶)

十月 2021 - 五月 2022

.美股產品專案負責人(PO) 
目標成為台灣最大美股社群,結合開戶與庫存功能,搭配市場最低手續費 (與證券業者合作),幫助更多人用最小成本進入美股投資領域。以工具、社群、內容三領域切入美股市場,主要產品有: 
1.美股K線 App & Web (工具):https://www.cmoney.tw/landing/usstock/ 
2.美股同學會 App & Web (社群):https://www.cmoney.tw/usforum/popular 
3.美股放大鏡 Web (內容)(合作專案):https://magnifier.cmoney.tw/ 

技能:Product Management·Product Development·Project Management·Product Strategy·Wireframing·Prototyping·Agile Project Management·Requirements Analysis·Google Analytics·Firebase Console·Flurry·Team Management·Cross-functional Team Leadership·Market Research·Marketing Analytics 

.資深產品經理(部門儲備幹部) 
-市場人力招募:市場行情調研,訂定職級職等 
-部門人才培育:專業培訓,知識庫建置 
-規劃執行CMoney APM徵才專案:招募培育校園菁英人才。招募成效:200+人報名說明會,收到60+份履歷作品,面試後篩選出12名APM學員,輔導集訓一週,最終錄取10名APM 

技能:Human Resource Management·Project Management·Marketing Campaign

Operational Director  •  金尉股份有限公司 (Money錢雜誌)

七月 2017 - 九月 2021

.公司數位化轉型策略規劃及APP產品團隊負責人 
-透過整合理財內容(文章)與工具(APP/Web),打造一站式金融服務,幫助用戶解決所有理財需求 

.產品開發 -自2017年起發展以記帳APP 為主之系列理財產品,內容涵蓋收支管理、生活消費、理財儲蓄、股票投資、房產投資、金融保險等領域(重點產品:CWMoney記帳、存錢小豬公、發票載具) 
-會員數由10萬成長至200萬,下載人數破800萬,月活躍人數100萬,月PV數7,000萬 

.開放銀行 (Open Banking) 
-2019年10月配合政府政策,成為 Open API 之第一批合作TSP業者之一 
-與6間金融業者合作,整合各家金融業者服務,拓展金融應用場景,讓民眾能更便利取得金融理財服務,輕鬆整合個人資產狀況 
-收集與分析用戶記帳、消費、儲蓄、投資、閱讀等全面的數據,準確掌握用戶投資理財喜好與缺口,搭配APP精準投放,提供個人化理財服務與建議 
-2020年12月取得 ISO27001 證照 

.異業結盟 
-2019/12/25「全家 x CWMoney智能記帳本」合作上線,開通服務之會員數半年內破100萬 (當時全家APP會員數約1,200萬) 
-2020/09/01「第一銀行iLeo x 存錢小豬公」合作上線,第一款落實存錢行動的第三方APP,半年內累計2萬+用戶開通iLeo數位帳戶、新增3萬+筆夢想計畫、圈存金額達億元以上 
-2021/07 CWMoney記帳APP與保險外商公司,合作推出「情境式旅平險需求預測與保費試算」活動,一個月內獲取500份不重複名單 

.大數據應用 
-與全球前三大市場調查公司、國際食品品牌等合作相關專案,致力於提供用戶真正有需求的商品及服務,制定最佳個人化廣告 

技能:Product Management·Product Development·Project Management·Product Strategy·Wireframing·Prototyping·Agile Project Management·Google Analytics·Team Management·Cross-functional Team Leadership·Market Research·Business Development

Marketing Executive  •  仁壽製藥有限公司 (仙桃牌)

十二月 2016 - 四月 2017

.市場行銷專員與公關負責人
-新品上市記者會:流程規劃、人員分工、設備接洽、媒體邀約,邀請形象大使倪雅倫出席站台,現場共計100位以上媒體、粉絲與會
-名人/節目直播:邀請何嘉文、丹妮婊姊商業直播,創造6萬以上瀏覽人次;三立完全娛樂過年特別節目直播,創造1千以上瀏覽人次
-大型展會/講座:國際婦幼展,規劃公關新聞稿、現場收集名單及銷售,吸引近千人次至攤位了解產品;受邀至新莊婦協開辦公益養生講座,共計60位以上成員出席
-媒體/公關業務:規劃公司對內、對外公關新聞稿與媒體發稿;操作電視、網路、平面、戶外等媒體工具,如三立冠名專案、大功率廣播電台行銷專案等
-異業洽談:與華歌爾洽談粉紅絲帶路跑公益議題合作方案;與臺灣吧-Taiwan Bar、妞新聞、電子媒體合作,共同發散婦女節解放束縛活動,創造近50萬次流量
-市場調查與競品分析-主要針對國內、外保健食品

技能:Project Management·Marketing Campaign·Cross-functional Team Leadership·Market Research·Marketing Analytics

Assistant Marketing Executive  •  艾爾教育股份有限公司

五月 2014 - 三月 2016

.行銷企劃專員
-行銷活動:線上、線下行銷活動規劃與執行,包含社群經營與操作
-名單活動:與LiveABC、GOMAJI、17 Life、104家教網等平台合作,收集目標名單,進行後續電話行銷
-活動輔銷品-規劃與製作,包含設計、校稿及驗貨等流程
-媒體投放-與媒體、廣告代理商接洽,規劃廣告內容,整理分析相關數據,整合應用於行銷策略

技能:Project Management·Marketing Campaign·Cross-functional Team Leadership·Market Research·Marketing Analytics

學歷

2013 - 2014

Ewha Womans University 

(Seoul, South Korea)

Exchange student

2011 - 2014

National Taiwan Normal University (Taipei, Taiwan)

Master's Degree in Engineering , Graphic Arts and Communications

2007 - 2011

National Chiao Tung University 

(HsinChu, Taiwan)

Bachelor's Degree in Arts , Dept. of Communication and Technology

技能


  • Product Management
  • Project Management
  • Product Development
  • Agile Project Management
  • Business Development
  • Marketing Campaigns
  • Problem Solving

語言


  • English — 中階