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Definition of Reputation Credits
蔡聖旻 Sammy Tsai
Marketing Supervisor
Taichung City, Taiwan
6+ years of experience in marketing in retail industry
Specialization in marketing with excellent communication and organization skills. Well versed in event planning , project management , digital marketing and social media working with cross function team. A good team player with detail-orientated, open-minded and go-the-extra-mile.
[email protected] +886 932 362 812
WORK EXPERIENCE
Marketing Supervisor
LIH PAO OUTLET MALL • Apr. 2023 - Now
▸Assist the manager to promote relevant business and projects,and responsible for tracking.
▸Communication/Work with internal and external partners to well excute consumer event.
▸Following up on the department plan and taking action to ensure achieving the agreed goals.
Senior Marketing Specialist
Eslite Spectrum Corporation • Feb. 2021 - Jun. 2022
▸Worked in "elite Xplatform Original"(EXPO) department about cultural and creative industry.
▸Developed,implemented the Trade Marketing strategy to contribute towards brand growth.
▸Brand Development with Taiwan new brand for hosting creative markets.
Senior Marketing Executive
GLORIA OUTLETS • May. 2020 - Sep. 2020
▸Responsible for tracking, reporting of CRM KPIs and membership policy.
▸Drive data analysis to generate consumer insights, opportunities, and propose action plans.
▸EDM/SMS/MMS plan & budget control, developed communication contents, tracking result.
Marketing Executive
SHIN KONG MITSUKOSHI department store • Jul. 2014 - Jun. 2019
▸Integrated marketing:At least 4 projects are conceived, proposed, and executed per year.
▸Eventplanning:Participated in 100+ events, press conferences, activities, cultural exhibitions.
▸Social media management:Interacted with consumers in social media channels, defined and enhanced the brand social presence, and increase the FB followers to 250,000.
EDUCATION
HARD SKILLS
Project Management
- Lead marketing proposal
- Creative development
Social Media
- FACEBOOK content editor
- Manage social channels
PR
- Campaign communication
- Boost brand visibility
Event Planning
- Promotion implementation
- Exhibition curation
CRM
- Member data analysis
- Customer Management
Digital Strategy
- Define and adjust execution KPIs
- APP and E-commerce
ACHIEVEMENT
Creative markets
Gathering cultural brands for original works in iconic areas in Taiwan
Curation
Thematic curation attracts cultural and creative enthusiasts
Social marketing
Develop and execute social media and digital marketing plan (website/digital campaign /Facebook/Instagram)
蔡聖旻 Sammy Tsai
Marketing Supervisor
Taichung City, Taiwan
6+ years of experience in marketing in retail industry
Specialization in marketing with excellent communication and organization skills. Well versed in event planning , project management , digital marketing and social media working with cross function team. A good team player with detail-orientated, open-minded and go-the-extra-mile.
[email protected] +886 932 362 812
WORK EXPERIENCE
Marketing Supervisor
LIH PAO OUTLET MALL • Apr. 2023 - Now
▸Assist the manager to promote relevant business and projects,and responsible for tracking.
▸Communication/Work with internal and external partners to well excute consumer event.
▸Following up on the department plan and taking action to ensure achieving the agreed goals.
Senior Marketing Specialist
Eslite Spectrum Corporation • Feb. 2021 - Jun. 2022
▸Worked in "elite Xplatform Original"(EXPO) department about cultural and creative industry.
▸Developed,implemented the Trade Marketing strategy to contribute towards brand growth.
▸Brand Development with Taiwan new brand for hosting creative markets.
Senior Marketing Executive
GLORIA OUTLETS • May. 2020 - Sep. 2020
▸Responsible for tracking, reporting of CRM KPIs and membership policy.
▸Drive data analysis to generate consumer insights, opportunities, and propose action plans.
▸EDM/SMS/MMS plan & budget control, developed communication contents, tracking result.
Marketing Executive
SHIN KONG MITSUKOSHI department store • Jul. 2014 - Jun. 2019
▸Integrated marketing:At least 4 projects are conceived, proposed, and executed per year.
▸Eventplanning:Participated in 100+ events, press conferences, activities, cultural exhibitions.
▸Social media management:Interacted with consumers in social media channels, defined and enhanced the brand social presence, and increase the FB followers to 250,000.
EDUCATION
HARD SKILLS
Project Management
- Lead marketing proposal
- Creative development
Social Media
- FACEBOOK content editor
- Manage social channels
PR
- Campaign communication
- Boost brand visibility
Event Planning
- Promotion implementation
- Exhibition curation
CRM
- Member data analysis
- Customer Management
Digital Strategy
- Define and adjust execution KPIs
- APP and E-commerce
ACHIEVEMENT
Creative markets
Gathering cultural brands for original works in iconic areas in Taiwan
Curation
Thematic curation attracts cultural and creative enthusiasts
Social marketing
Develop and execute social media and digital marketing plan (website/digital campaign /Facebook/Instagram)