subscribers. Brand/Website Designer at TRAVOBOOK (NAPKY INC) Taipei |Travobook is a startup of traveling lifestyles in SCU incubator. I worked as a chief designer and core team member. Defined the future product strategy and built the overall company identity and marketplace platform. Education MIT Entrepreneurship Bootcamp Alumna (Beyond the Food ClassReceived full scholarship among 20 countries interviewers. Won 1st place in new venture pitch competition among 9 teams. Got interviews by 5 national TV channels. B.F.A., Industrial & Product Design, Shih Chien UniversityWorked closely with Compal inc
Fox Chen 6 years well-rounded marketer with 2 years in digital ads agency and 4 years growth marketing experience across the e-commerce, gaming and blockchain industries, covering SEA, U.S, RU, and Taiwan markets. 2 years leadership experience with managing 10+ team members and building a team from scratch. Strongly flexible in a rapidly changing environment, self-motivated and well teamwork ability. Familiar with the startup culture and environment, equipped with basic coding skill and understand how to communicate with developers. [email protected] ,Taiwan Skills & Abilities Growth Marketing Data
Google Analytics
Google AdWords
Facebook Advertising
Employed
・
Not open to opportunities
Full-time / Interested in working remotely
10-15 years
National Chengchi University
・
Management Information Systems
The Most Lightweight and Effective Recruiting Plan
Search resumes and take the initiative to contact job applicants for higher recruiting efficiency. The Choice of Hundreds of Companies.
6 years well-rounded marketer with 2 years in digital ads agency and 4 years growth marketing experience across the e-commerce, gaming and blockchain industries, covering SEA, U.S, RU, and Taiwan markets.
2 years leadership experience with managing 10+ team members and building a team from scratch.
Strongly flexible in a rapidly changing environment, self-motivated and well teamwork ability.
Familiar with the startup culture and environment, equipped with basic coding skill and understand how to communicate with developers.
COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019
Built the marketing department from hiring, member positioning to training across 20+ team members.
Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions.
Improved team efficiency by managing the team day-to-day workflow and building key relationships with stakeholders.
Cultivated a satisfying work environment by aligning employee and company goals through setting up team OKRs quarterly and helping to build team members’ IDP by regular 1 on1 meeting.
Enhanced team marketing profession by initiating a biweekly internal AMA session to make team members' knowledge shared with each other.
Identified market opportunities through user interviews, fieldwork, questionnaire, and competitor analysis to fine-tune the future strategy.
Planned DEXON blockchain mainnet launch: bounty program, building demo DApps and developer engagement.
COBINHOOD, Growth Marketing Manager, Aug 2017 ~ Sep 2018
Developed and delivered COBINHOOD overall marketing strategy across the cryptocurrency bull-bear market cycle.
Reached $13M ICO cap within a month.
8X ROAS on overall online advertising, including FB, Google & other platforms.
Gained 500K high-value users within a half year, across the U.S, EU, RU, Korea, and Taiwan.
Survived in the bear market while many exchanges were extinct and became Top15 exchange by traffic.
Built a data-driven culture: defined marketing core metrics and hold an internal sharing session.
Initiated a series of gamification campaigns to drive user & revenue growth within a limited budget.
Gained over $2M equivalent budget from co-marketing partners.
Pushed COBINHOOD to Top8 trading volume exchange all over the world.
Increased user engagement over 260% by designing “Candy Machine” & “COB Points System”
GAMESOFA, Marketing Specialist, Jun 2015 ~ Aug 2017
Drove growth for the mobile poker game in Taiwan and Southeast Asia.
Hit casino category top1 in Indonesia
Most downloaded poker game in Taiwan
Most downloaded poker game in Vietnam
Optimized AARRR funnel through media mix adjustment, building NPS system, retargeting churn users, and cross-promotion program.
Hit ROAS record high in the company.
Improved teamwork efficiency and mentored other teammates.
Established an SOP of ad performance optimizing, documented all the essential knowledge.
Led 2 specialists and initiated internal team sharing.
Conducted and analyzed market research, including survey, focus group, and competitors monitoring for marketing strategy adjustment.
SAYA Network, Account Manager, Nov 2013 ~ Apr 2015
Consulted for 50+ SMB clients for developing customized media buying plans.
Handled the sales cycle independently from lead generation, pitching, closing sell to customer relationship management.
Search Ads planning: keyword research, grouping and bidding on Google and Yahoo.
Creative suggestion and website tracking code implementation.
Managed over 20+ e-commerce clients' Facebook, Google, and Yahoo ads accounts simultaneously.
High customer satisfaction with a 90% renewal rate.
Average monthly operating budget around $40k~140k.
Helped clients optimize the website conversion rate via Google Analytics.
MC.SOMENOISE, Founder & Developer, May 2013 ~ Oct 2013
Developed a chrome extension "MC.SOMENOISE" - an immersive experience plugin for Esports live stream(shut down).
6 years well-rounded marketer with 2 years in digital ads agency and 4 years growth marketing experience across the e-commerce, gaming and blockchain industries, covering SEA, U.S, RU, and Taiwan markets.
2 years leadership experience with managing 10+ team members and building a team from scratch.
Strongly flexible in a rapidly changing environment, self-motivated and well teamwork ability.
Familiar with the startup culture and environment, equipped with basic coding skill and understand how to communicate with developers.
COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019
Built the marketing department from hiring, member positioning to training across 20+ team members.
Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions.
Improved team efficiency by managing the team day-to-day workflow and building key relationships with stakeholders.
Cultivated a satisfying work environment by aligning employee and company goals through setting up team OKRs quarterly and helping to build team members’ IDP by regular 1 on1 meeting.
Enhanced team marketing profession by initiating a biweekly internal AMA session to make team members' knowledge shared with each other.
Identified market opportunities through user interviews, fieldwork, questionnaire, and competitor analysis to fine-tune the future strategy.
Planned DEXON blockchain mainnet launch: bounty program, building demo DApps and developer engagement.
COBINHOOD, Growth Marketing Manager, Aug 2017 ~ Sep 2018
Developed and delivered COBINHOOD overall marketing strategy across the cryptocurrency bull-bear market cycle.
Reached $13M ICO cap within a month.
8X ROAS on overall online advertising, including FB, Google & other platforms.
Gained 500K high-value users within a half year, across the U.S, EU, RU, Korea, and Taiwan.
Survived in the bear market while many exchanges were extinct and became Top15 exchange by traffic.
Built a data-driven culture: defined marketing core metrics and hold an internal sharing session.
Initiated a series of gamification campaigns to drive user & revenue growth within a limited budget.
Gained over $2M equivalent budget from co-marketing partners.
Pushed COBINHOOD to Top8 trading volume exchange all over the world.
Increased user engagement over 260% by designing “Candy Machine” & “COB Points System”
GAMESOFA, Marketing Specialist, Jun 2015 ~ Aug 2017
Drove growth for the mobile poker game in Taiwan and Southeast Asia.
Hit casino category top1 in Indonesia
Most downloaded poker game in Taiwan
Most downloaded poker game in Vietnam
Optimized AARRR funnel through media mix adjustment, building NPS system, retargeting churn users, and cross-promotion program.
Hit ROAS record high in the company.
Improved teamwork efficiency and mentored other teammates.
Established an SOP of ad performance optimizing, documented all the essential knowledge.
Led 2 specialists and initiated internal team sharing.
Conducted and analyzed market research, including survey, focus group, and competitors monitoring for marketing strategy adjustment.
SAYA Network, Account Manager, Nov 2013 ~ Apr 2015
Consulted for 50+ SMB clients for developing customized media buying plans.
Handled the sales cycle independently from lead generation, pitching, closing sell to customer relationship management.
Search Ads planning: keyword research, grouping and bidding on Google and Yahoo.
Creative suggestion and website tracking code implementation.
Managed over 20+ e-commerce clients' Facebook, Google, and Yahoo ads accounts simultaneously.
High customer satisfaction with a 90% renewal rate.
Average monthly operating budget around $40k~140k.
Helped clients optimize the website conversion rate via Google Analytics.
MC.SOMENOISE, Founder & Developer, May 2013 ~ Oct 2013
Developed a chrome extension "MC.SOMENOISE" - an immersive experience plugin for Esports live stream(shut down).