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Taipei, Taiwan
Avatar of Fox Chen.
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Avatar of Fox Chen.
Active
Co-Founder & CEO @GRASS
2020 ~ Present
CMO or Marketing Manager
Within one month
Amplitude | SimilarWeb Marketing Strategy Competitor Analysis User Interview | Focus Group Channel management Budgeting & Forecasting Go-to-market strategy Leadership Risk-taking Creative thinking Accountable Communication Savvy Empowering Work Experience COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019 Built the marketing department from hiring, member positioning to training across 20+ team members. Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions. Improved team efficiency by managing the team day-to-day workflow and building key relationships with stakeholders. Cultivated a satisfying work environment by aligning
Google Analytics
Google AdWords
Facebook Advertising
Employed
Not open to opportunities
Full-time / Interested in working remotely
10-15 years
National Chengchi University
Management Information Systems
Avatar of Lucas Chen.
Avatar of Lucas Chen.
Tech Lead/ Senior Software Engineer/SA @CTBC Bank
2020 ~ Present
Senior Software Engineer
Within one month
Lucas Chen Tech Lead/ Senior Software Engineer/System Analyst ◙ Software engineer with 7 years of full-stack web development experience. ◙ Experienced in analyzing business logic, designing, building, and shipping software products from monolithic to microservices. ◙ The responsibility is for the development platforms, API development, refactoring, system optimization, system integration, automation services, daily maintenance, and production on-call. ◙ Demonstrated leadership in leading members to complete two projects in 3 months. Taipei, Taiwan 技能 JAVA Kubernetes Docker Linux JavaScript SQL Spring Framework SpringBoot Jenkins 語言 Chinese — 母語或雙
JAVA
Kubernetes
Docker
Employed
Full-time / Interested in working remotely
6-10 years
國立中正大學 National Chung Cheng University
工程學雲端計算與物聯網碩士
Avatar of the user.
Avatar of the user.
Apple Solution Consultant (ASC) @Apple - Taipei, Taiwan
2009 ~ 2011
Manager
More than one year
SaaS
Business Development
Sales
Employed
Full-time / Remote Only
4-6 years
Hanken & SSE Executive Education
Business strategy|Entrepreneurship| Leadership

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within one month
CEO
Logo of GRASS.
GRASS
2020 ~ Present
Taipei, 台灣
Professional Background
Current status
Employed
Job Search Progress
Not open to opportunities
Professions
Product Manager, Growth Hacker, CMO, Chief Marketing Officer
Fields of Employment
Mobile Apps, Marketing / Communications, Blockchain
Work experience
10-15 years
Management
I've had experience in managing 10-15 people
Skills
Google Analytics
Google AdWords
Facebook Advertising
Marketing Strategy
Market Research
Data Analysis
Growth Hacking
Startup Development
Entrepreneurship
Languages
Chinese
Native or Bilingual
English
Professional
Job search preferences
Positions
CMO or Marketing Manager
Job types
Full-time
Locations
Remote
Interested in working remotely
Freelance
Educations
School
National Chengchi University
Major
Management Information Systems
Print

Fox Chen

  • 6 years well-rounded marketer with 2 years in digital ads agency and 4 years growth marketing experience across the e-commerce, gaming and blockchain industries, covering SEA, U.S, RU, and Taiwan markets.
  • 2 years leadership experience with managing 10+ team members and building a team from scratch.
  • Strongly flexible in a rapidly changing environment, self-motivated and well teamwork ability.
  • Familiar with the startup culture and environment, equipped with basic coding skill and understand how to communicate with developers.

[email protected]

+886-972-501079 

Taipei ,Taiwan

Skills & Abilities


Growth Marketing

  • Data-driven
  • Gamification
  • SEO | ASO | SEM
  • Facebook Ads | Google Ads
  • Google Analytics | Appsflyer | App Annie | Amplitude | SimilarWeb


Marketing Strategy

  • Competitor Analysis
  • User Interview | Focus Group
  • Channel management
  • Budgeting & Forecasting
  • Go-to-market strategy


Leadership

  • Risk-taking
  • Creative thinking
  • Accountable
  • Communication Savvy
  • Empowering

Work Experience

COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019

  • Built the marketing department from hiring, member positioning to training across 20+ team members. 
  • Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions. 
  • Improved team efficiency by managing the team day-to-day workflow and building key relationships with stakeholders. 
  • Cultivated a satisfying work environment by aligning employee and company goals through setting up team OKRs quarterly and helping to build team members’ IDP by regular 1 on1 meeting. 
  • Enhanced team marketing profession by initiating a biweekly internal AMA session to make team members' knowledge shared with each other. 
  • Identified market opportunities through user interviews, fieldwork, questionnaire, and competitor analysis to fine-tune the future strategy. 
  • Planned DEXON blockchain mainnet launch: bounty program, building demo DApps and developer engagement.

COBINHOOD, Growth Marketing Manager, Aug 2017 ~ Sep 2018

  • Developed and delivered COBINHOOD overall marketing strategy across the cryptocurrency bull-bear market cycle. 
    • Reached $13M ICO cap within a month. 
    • 8X ROAS on overall online advertising, including FB, Google & other platforms. 
    • Gained 500K high-value users within a half year, across the U.S, EU, RU, Korea, and Taiwan. 
    • Survived in the bear market while many exchanges were extinct and became Top15 exchange by traffic. 
  • Built a data-driven culture: defined marketing core metrics and hold an internal sharing session. 
  • Initiated a series of gamification campaigns to drive user & revenue growth within a limited budget. 
    • Gained over $2M equivalent budget from co-marketing partners. 
    • Pushed COBINHOOD to Top8 trading volume exchange all over the world. 
    • Increased user engagement over 260% by designing “Candy Machine” & “COB Points System”  

GAMESOFA, Marketing Specialist, Jun 2015 ~ Aug 2017

  • Drove growth for the mobile poker game in Taiwan and Southeast Asia. 
    • Hit casino category top1 in Indonesia 
    • Most downloaded poker game in Taiwan
    • Most downloaded poker game in Vietnam 
  • Optimized AARRR funnel through media mix adjustment, building NPS system, retargeting churn users, and cross-promotion program. 
    • Hit ROAS record high in the company.
  • Improved teamwork efficiency and mentored other teammates.
    • Established an SOP of ad performance optimizing, documented all the essential knowledge.
    • Led 2 specialists and initiated internal team sharing.
  • Conducted and analyzed market research, including survey, focus group, and competitors monitoring for marketing strategy adjustment.

SAYA Network, Account Manager, Nov 2013 ~ Apr 2015

  • Consulted for 50+ SMB clients for developing customized media buying plans.
    • Handled the sales cycle independently from lead generation, pitching, closing sell to customer relationship management.
    • Search Ads planning: keyword research, grouping and bidding on Google and Yahoo. Creative suggestion and website tracking code implementation.
  • Managed over 20+ e-commerce clients' Facebook, Google, and Yahoo ads accounts simultaneously.
    • High customer satisfaction with a 90% renewal rate.
    • Average monthly operating budget around $40k~140k.
    • Helped clients optimize the website conversion rate via Google Analytics. 

MC.SOMENOISE, Founder & Developer, May 2013 ~ Oct 2013

  • Developed a chrome extension "MC.SOMENOISE" - an immersive experience plugin for Esports live stream(shut down). 
    • Frontend: HTML5 & Javascript / Backend: Node.js / DB: mongoDB 
  • Built a responsive website for MC.SOMENOISE.

Education

National Chengchi University, Bachelor of Science(BS), Management Information Systems, 2008 ~ 2012

  • Project lead of special topic "Martch" - a social e-commerce service.
  • Working holiday in Alaska for 3 months.
  • Basketball team and dance club.
  • Organized annually Esports competition in the department.  
  • Passed Java certification - SCJP (Sun Certified Java Programmer)

Resume
Profile

Fox Chen

  • 6 years well-rounded marketer with 2 years in digital ads agency and 4 years growth marketing experience across the e-commerce, gaming and blockchain industries, covering SEA, U.S, RU, and Taiwan markets.
  • 2 years leadership experience with managing 10+ team members and building a team from scratch.
  • Strongly flexible in a rapidly changing environment, self-motivated and well teamwork ability.
  • Familiar with the startup culture and environment, equipped with basic coding skill and understand how to communicate with developers.

[email protected]

+886-972-501079 

Taipei ,Taiwan

Skills & Abilities


Growth Marketing

  • Data-driven
  • Gamification
  • SEO | ASO | SEM
  • Facebook Ads | Google Ads
  • Google Analytics | Appsflyer | App Annie | Amplitude | SimilarWeb


Marketing Strategy

  • Competitor Analysis
  • User Interview | Focus Group
  • Channel management
  • Budgeting & Forecasting
  • Go-to-market strategy


Leadership

  • Risk-taking
  • Creative thinking
  • Accountable
  • Communication Savvy
  • Empowering

Work Experience

COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019

  • Built the marketing department from hiring, member positioning to training across 20+ team members. 
  • Led an effective marketing team of 4 managers and 8 interns, covering growth, campaign, brand, community, content marketing and research functions. 
  • Improved team efficiency by managing the team day-to-day workflow and building key relationships with stakeholders. 
  • Cultivated a satisfying work environment by aligning employee and company goals through setting up team OKRs quarterly and helping to build team members’ IDP by regular 1 on1 meeting. 
  • Enhanced team marketing profession by initiating a biweekly internal AMA session to make team members' knowledge shared with each other. 
  • Identified market opportunities through user interviews, fieldwork, questionnaire, and competitor analysis to fine-tune the future strategy. 
  • Planned DEXON blockchain mainnet launch: bounty program, building demo DApps and developer engagement.

COBINHOOD, Growth Marketing Manager, Aug 2017 ~ Sep 2018

  • Developed and delivered COBINHOOD overall marketing strategy across the cryptocurrency bull-bear market cycle. 
    • Reached $13M ICO cap within a month. 
    • 8X ROAS on overall online advertising, including FB, Google & other platforms. 
    • Gained 500K high-value users within a half year, across the U.S, EU, RU, Korea, and Taiwan. 
    • Survived in the bear market while many exchanges were extinct and became Top15 exchange by traffic. 
  • Built a data-driven culture: defined marketing core metrics and hold an internal sharing session. 
  • Initiated a series of gamification campaigns to drive user & revenue growth within a limited budget. 
    • Gained over $2M equivalent budget from co-marketing partners. 
    • Pushed COBINHOOD to Top8 trading volume exchange all over the world. 
    • Increased user engagement over 260% by designing “Candy Machine” & “COB Points System”  

GAMESOFA, Marketing Specialist, Jun 2015 ~ Aug 2017

  • Drove growth for the mobile poker game in Taiwan and Southeast Asia. 
    • Hit casino category top1 in Indonesia 
    • Most downloaded poker game in Taiwan
    • Most downloaded poker game in Vietnam 
  • Optimized AARRR funnel through media mix adjustment, building NPS system, retargeting churn users, and cross-promotion program. 
    • Hit ROAS record high in the company.
  • Improved teamwork efficiency and mentored other teammates.
    • Established an SOP of ad performance optimizing, documented all the essential knowledge.
    • Led 2 specialists and initiated internal team sharing.
  • Conducted and analyzed market research, including survey, focus group, and competitors monitoring for marketing strategy adjustment.

SAYA Network, Account Manager, Nov 2013 ~ Apr 2015

  • Consulted for 50+ SMB clients for developing customized media buying plans.
    • Handled the sales cycle independently from lead generation, pitching, closing sell to customer relationship management.
    • Search Ads planning: keyword research, grouping and bidding on Google and Yahoo. Creative suggestion and website tracking code implementation.
  • Managed over 20+ e-commerce clients' Facebook, Google, and Yahoo ads accounts simultaneously.
    • High customer satisfaction with a 90% renewal rate.
    • Average monthly operating budget around $40k~140k.
    • Helped clients optimize the website conversion rate via Google Analytics. 

MC.SOMENOISE, Founder & Developer, May 2013 ~ Oct 2013

  • Developed a chrome extension "MC.SOMENOISE" - an immersive experience plugin for Esports live stream(shut down). 
    • Frontend: HTML5 & Javascript / Backend: Node.js / DB: mongoDB 
  • Built a responsive website for MC.SOMENOISE.

Education

National Chengchi University, Bachelor of Science(BS), Management Information Systems, 2008 ~ 2012

  • Project lead of special topic "Martch" - a social e-commerce service.
  • Working holiday in Alaska for 3 months.
  • Basketball team and dance club.
  • Organized annually Esports competition in the department.  
  • Passed Java certification - SCJP (Sun Certified Java Programmer)