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Definition of Reputation Credits
Iris Beihua Wu
Performance-driven Marketing skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Lead a five-person team to create marketing content and strategies to build a brand image and increase sales. Lead a five-person team to create marketing content and strategies to build a brand image and increase sales.
Assistant Marketing Manager / Copywriter / Content Creator
Taipei，TW
[email protected]
WORK HISTORY
Hex Safety, Inc., Assistant Marketing Manager, Aug 2017 ~ Current
- Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook advertisings and Google Ads , outreach and marketing initiatives for an improved end-user experience.
- Built, implemented and updated effective SEO strategies.
- Completed Hex's websites revision ( http://www.hexsave.com/en ) to refine website navigation, enhance visuals and improve search engine rankings.
- Chaired website planning, copywriting, visual setting and project management.
- Won competitions and certifications, including Taiwan Excellence Award, Taiwan Business Startup Award, B corporate certification, etc.
- Planned annual trade shows to develop new customers, maintain customer relationships and increase sales.
- Partners in marketing and cross-border cooperation include Mitac, Taipei 101, Microsoft, B Corporation, Taipei Far Eastern Tpark, Asia Pacific Telecom, etc.
Hex Safety, Inc., Marketing Specialist, May 2016 ~ Jul 2017
- In email marketing, wereached an average open rate of 23% and a click rate of 2.95%.
- Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns. Through email campaigns, Hex received a National Development Fund investment of 14 million Taiwan dollars.
- Created an official blog and wrote professional articles for the field of buildings and fire protection. The number of page views has reached 324,041 in September 2018, and the number of CTA hits has reached 881, and the most popular article have been viewed over 120 thousand times.
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs, POSMs, and research essay documents.
WinWin Media, Digital Marketing (project freelancer), Jul 2015 ~ Feb 2016
- Responsible for the Facebook media planning of the MAJOLICA MAJORCA (subsidiary brand of Shiseido) and Schick for Lady in WinWin Media.
- Crafted unique materials including content and online fliers, which drew in new clientele, enabling clients to reach younger markets.
- Created social media content at Facebook with consistent content and tone.
Planned monthly activities to engage consumers to participate and share with friends.
- Designed the quarterly topics for customer products and optimize content by past promotion results.
Ministry of Science and Technology MoST, Talent Development and International Affairs, Mar 2014 ~ Apr 2015
- Designed, implemented and managed successful science communication training programs to meet department and school needs.
- Arranged the teachers and course content to confirm that the course is on schedule.
Tested the communication status beforehand to ensure the quality of the distance course
Reviewed the results of each course assessment, and optimize and improve the content of each course to provide better teaching quality.
- Organized international seminars, workshops and events to promote science communication.
Taiwan e-Learning and Digital Archives Program (National Science Council), Research Assistant, Mar 2010 ~ Apr 2011
-Gathered, arranged and corrected research paper and relation data to create new essays or articles.
- Created Taiwan digital archive websites, collected and wrote relevant digital archive materials, and promote "Digital Archive" to the general public.
- Selected digital archive teams for who collect the special culture and ecology of Taiwan, to introduce these teams and the contents of the archives to the general public.
EDUCATION
Shih Hsin University, Master of Arts（MA）, Speech Communication, 2008 ~ 2013
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porttitor dapibus ipsum ut efficitur. Aliquam feugiat nec sem dapibus blandit.
Shih Hsin University, Bachelor of Arts（BA）, Speech Communication & Public Relations and Advertising, 2003 ~ 2008
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porttitor dapibus ipsum ut efficitur. Aliquam feugiat nec sem dapibus blandit.
Iris Beihua Wu
Performance-driven Marketing skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Lead a five-person team to create marketing content and strategies to build a brand image and increase sales. Lead a five-person team to create marketing content and strategies to build a brand image and increase sales.
Assistant Marketing Manager / Copywriter / Content Creator
Taipei，TW
[email protected]
WORK HISTORY
Hex Safety, Inc., Assistant Marketing Manager, Aug 2017 ~ Current
- Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook advertisings and Google Ads , outreach and marketing initiatives for an improved end-user experience.
- Built, implemented and updated effective SEO strategies.
- Completed Hex's websites revision ( http://www.hexsave.com/en ) to refine website navigation, enhance visuals and improve search engine rankings.
- Chaired website planning, copywriting, visual setting and project management.
- Won competitions and certifications, including Taiwan Excellence Award, Taiwan Business Startup Award, B corporate certification, etc.
- Planned annual trade shows to develop new customers, maintain customer relationships and increase sales.
- Partners in marketing and cross-border cooperation include Mitac, Taipei 101, Microsoft, B Corporation, Taipei Far Eastern Tpark, Asia Pacific Telecom, etc.
Hex Safety, Inc., Marketing Specialist, May 2016 ~ Jul 2017
- In email marketing, wereached an average open rate of 23% and a click rate of 2.95%.
- Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns. Through email campaigns, Hex received a National Development Fund investment of 14 million Taiwan dollars.
- Created an official blog and wrote professional articles for the field of buildings and fire protection. The number of page views has reached 324,041 in September 2018, and the number of CTA hits has reached 881, and the most popular article have been viewed over 120 thousand times.
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs, POSMs, and research essay documents.
WinWin Media, Digital Marketing (project freelancer), Jul 2015 ~ Feb 2016
- Responsible for the Facebook media planning of the MAJOLICA MAJORCA (subsidiary brand of Shiseido) and Schick for Lady in WinWin Media.
- Crafted unique materials including content and online fliers, which drew in new clientele, enabling clients to reach younger markets.
- Created social media content at Facebook with consistent content and tone.
Planned monthly activities to engage consumers to participate and share with friends.
- Designed the quarterly topics for customer products and optimize content by past promotion results.
Ministry of Science and Technology MoST, Talent Development and International Affairs, Mar 2014 ~ Apr 2015
- Designed, implemented and managed successful science communication training programs to meet department and school needs.
- Arranged the teachers and course content to confirm that the course is on schedule.
Tested the communication status beforehand to ensure the quality of the distance course
Reviewed the results of each course assessment, and optimize and improve the content of each course to provide better teaching quality.
- Organized international seminars, workshops and events to promote science communication.
Taiwan e-Learning and Digital Archives Program (National Science Council), Research Assistant, Mar 2010 ~ Apr 2011
-Gathered, arranged and corrected research paper and relation data to create new essays or articles.
- Created Taiwan digital archive websites, collected and wrote relevant digital archive materials, and promote "Digital Archive" to the general public.
- Selected digital archive teams for who collect the special culture and ecology of Taiwan, to introduce these teams and the contents of the archives to the general public.
EDUCATION
Shih Hsin University, Master of Arts（MA）, Speech Communication, 2008 ~ 2013
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porttitor dapibus ipsum ut efficitur. Aliquam feugiat nec sem dapibus blandit.
Shih Hsin University, Bachelor of Arts（BA）, Speech Communication & Public Relations and Advertising, 2003 ~ 2008
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porttitor dapibus ipsum ut efficitur. Aliquam feugiat nec sem dapibus blandit.