E-commerce Partnership Manager  •  TikTok Shop

November 2021 - Present

• Achievements :
  1. Achieved Q4 2022 & Q1 2023 Top Sales by 125% Target Completion Rate
  2. Increase revenue of 50+ Brands (KK Home Living, Kadonio, Han River, etc) by 30-60% on key campaigns & affiliate partnerships in TikTok
  3. Contributed 35% of Ramadan & Lebaran 2023 Affiliate Campaigns Total Revenue
  4. Expand platforms subcategory & Created Incubation Strategy to acquire 2k-3k+ new managed content creators each week
  5. Effectively created collaboration projects between brand & creators in form of competitions, hastag challenges, & incentive programs
  
  Key Contribution :
  1. Manage Brand Partnerships, Marketing Strategy & Content Creators Growth:
  - Collaborated with brands to drive product sales and brand exposure in TikTok by planning, executing, and monitoring the project
  - Monitored, Analyzed, and Evaluated seller & creator sales performance, identified room for improvement and implemented strategic plans for the team
  - Designed and conducted training & workshop education material for platforms sellers & creators in line with TikTok global policies and local strategy to grow & support e-commerce contents & transactions
  2. Relationship Manager & Business Development:
  Provide daily strategy support for sellers & creators to improve their sales performance including self sale channel, affiliate channel (livestreams and short videos) and shop tab
  3. Affiliate Merchandise & Products Strategy Specialist:
  Develop and implement innovative strategies to grow merchandise and products through market analysis, product optimization, and partnership building
  4. Manage Hosts & Develop day-to-day Livestream & Short Videos audience growth
  Cultivate hosts, developing & improving contents quality, and optimizing performance through data-driven insights
  5. Manage Celebrities Campaigns & Agencies Partnerships :
  Drive business growth by leveraging celebrity endorsements, managing influencer partnerships, and cultivating relationships with multi-channel networks (MCNs)

Founder  •  Creatives Catalyst

November 2020 - October 2021

1. Influencer & KOL Marketing:

Identify influencers and KOLs with a strong following among the target audience

Develop influencer marketing campaigns aligned with the client's marketing objectives

Negotiate influencer contracts and manage influencer relationships

Measure the effectiveness of influencer marketing campaigns

2. Brand Partnerships & Collaborations:

Establish strategic brand partnerships & campaigns

Negotiate and manage brand partnership agreements

Track the success of brand partnerships

3. Commercial Videos Production:

Develop high quality video concepts aligned with the client's marketing goals

Translate video concepts into detailed storyboards

Oversee the filmmaking process, including on-set production, directing, and post-production editing

Develop a video distribution strategy to maximize video reach and impact

4. Social Media Management & Digital Marketing:

Develop and implement a comprehensive social media strategy

Create and manage engaging social media content to promote products or services, and build customer relationships

Manage social media communities and respond to comments and messages promptly

Run social media advertising campaigns

Track and analyze social media performance

Search Engine Optimization (SEO) to improve website ranking in search results

Pay-Per-Click (PPC) advertising to reach potential customers actively searching for related products or services

Creator Manager  •  Gushcloud International

June 2019 - October 2020

Achievements :
1. Sephora's TikTok Hashtag Challenge
Increased sales by 65% during livestream events by engaging and high-quality livestreaming content
Generated significant brand engagement with over 1 million views and 2k user-generated videos by creating a viral sensation on the campaign
2. Influencer Program Partnership with Beauty Influencers
Increased brand awareness by 45% and website traffic by 35%
Developed a network & Building long-term relationships with over 500+ relevant influencers & brand ambassadors who generate authentic contents to promote a brand, products and build brand trust
3. Affiliate Partner Solution
Increased conversion rates by 35% while reduced marketing costs by 20% to optimize spending and maximize ROI with Real-time campaign monitoring for quick adjustments to ensure targets are met
With high-quality engaging content and affiliate program, effectively attract and retain a target audience, created a loyal following of over 50k+ on Social Media

Key Contribution :
1. Developed Livestreaming & Short Video Contents & Marketing Strategy
2. Reach out, manage and negotiate with influencers, KOL's, Celebrities and Agencies
3. Build long term relationships with valuable KOLs
4. Monitor and steer campaign budgets and make sure set campaign targets are met
5. Develop content strategy plannings and review creative content