Main Responsibilities

• Brand management: Marketing - Budget plan to achieve the business goal.
• Digital Marketing: built new channels Tiktok, Youtube.
• Trade Marketing: in-store activities to interact with customers.
• Administer platforms: own websites, food delivery platforms, booking platforms and payment platforms. In charge of direction, expense control and promotion scheme.
  
  

Achievement

• Optimized Digital expense 57% by lowering CPC.
• Developed data-collection process to visualize how customers interacted with brand on various channels.
• Delivery sales climbed up 11% while profit grew 14% right in the first month.
• Booking platforms attained 14% more in sales in the first 6-months.

Main Responsibilities:

• Proposed and executed accordingly Campaign -Communication - Budget plan.
• Trade Marketing: promotions in-store and occasions.
• Digital Marketing: Facebook, Instagram, Google, own website, Zalo Official Account, ESMS.
• Partnership Marketing: built and fostered win-win relationship with companies, business groups, communities for brand awareness.
  
  

Achievement:

• Sales increased 12% while delivery sales doubled in the last 6 months of 2022.
• Two-fold number of partners and increased 8% synergy sales after the first 6-months.

Main Responsibilities:

• Market research, legal documents, contracts.
• Service procedures & HR.

Achievement:

• Launched Veganizta in November 2021.

Main Responsibilities:

• Service and customer experience at canteen and fresh shop.
• Recorded sales, expenses and modeled P&L for food store.

Achievement:

• Enhanced NPS by 10% after 2-months.
• Formed basic P&L for the food store.

Main Responsibilities:

• Analyzed P&L to set target & find out the root cause to optimize expense.
• B2C sales: drive customer in-store & delivery door-to-door.
  
  

Achievement:

• Raised store's awareness in the area and lifted B2C sales 15% after 3-months.
• Identified and proposed solution to minimize expense in P&L.