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Definition of Reputation Credits
Ivan Yang
Group Product Manager
Taipei, Taiwan
With over 7 years of experience in product management across B2B and B2C products, coupled with over a year of leadership in guiding product teams.
I have successfully led the development of numerous user-facing products, along with spearheading B2B integrations with major corporations.
Thanks to my diverse cultural background, my upbringing in both Indonesia and Taiwan has cultivated my communication skills.
Work Experience
Group Product Manager, E-Commerce (Product Head) • Dcard 狄卡科技股份有限公司
June 2023 - Present
Led the e-commerce product team.
Achievements:
1. Consistently enhance cross-team communication processes and meeting efficiency, leading to a 50% reduction in members' time commitments.
2. Crafted a roadmap with a clear product strategy aligned with BU business objectives, ensuring a stable product delivery cycle. This effort led to a healthy average 70% OKR achievement rate.
3. Revamped the PM recruitment process, successfully onboarding a seasoned fellow PM with valuable e-commerce expertise, enriching the team's knowledge base.
4.Led the Product team to deliver the following products &. features:
- Improved recommendation algorithm resulting in 42% CVR growth and 11% CTR improvement.
- Enhanced the search engine to improve search accuracy, leading to an 18% increase in GMV share attributed to search.
- Utilize OpenAI API to implement an AI driven search engine, resulting 5.5% search CTR improvement.
- Successfully launched an exclusive feature for Dcard's EC, the "Review Promotion System," to incentivize customers to contribute honest product reviews, resulting in an 8% increase in sales orders and 5% growth in GMV.
- Re-build a new EC website to integrate and list products to Google Merchant Center while also enhancing SEO, resulting in new external users acquisition and conversion.
- Implemented a promo code system, resulting in a 30.4% increase in new customer acquisition and a 34% increase in new users' GMV contribution.
Sr. Product Manager, E-Commerce (2B CMS) • Dcard 狄卡科技股份有限公司
October 2022 - June 2023, 9 mos
Primarily responsible for overseeing the B2B e-commerce management system.
Achievements:
1. Successfully launched a merchandise listing and management system.
- Facilitated cross-team collaboration with BD, CS, and sellers to gather user insights and address pain points.
- Achieved a 50% increase in sellers' product listing efficiency, and a 70% increase in product selections.
2. Enhanced and launched a seller contract automation system.
- Worked closely with the Seller Service team to understand user needs.
- Reduced human errors in contract management and improved operational efficiency.
3. Introduced a campaigns application system.
- Collaborated with Marketing and Operation teams to gather insights.
- Improved campaign operation efficiency by automating the application process, resulting in a 45% reduction in both seller workload and internal effort, and, doubled in campaign quantity.
Product Manager, Social-Fi • XREX Inc.
March 2022 - October 2022, 8 mos
XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together.
Achievements:
1. Successfully launched XREX Clubs, a social-fi community product enabling members to trade and invest in cryptocurrencies together (Market: Taiwan & India).
- Collaborated with the User Research team to gather user personas and identify their pain points, translating insights into product ideas.
- Engaged with C-level executives to ensure alignment of the XREX Clubs solutions with the company's vision.
- Successfully onboarded over 100 new club owners, resulting in accumulated staking and trading transactions exceeding $3 million USD.
Product Manager, Partnership • CATCHPLAY
December 2020 - March 2022, 1 yr 4 mos
CATCHPLAY+ is a Taiwan-based OTT (Over-The-Top) platform for movie lovers, serving the Taiwan, Singapore, and Indonesia markets.
Achievements:
1. Successfully launched the CATCHPLAY+ service with Telkomsel (Market: South East Asia).
- Facilitated communication between our product and engineering teams and Telkomsel's product team to discuss, plan, and implement product integration.
- Integrated the CATCHPLAY+ product into Telkomsel's user app, which boasts a user base of over 10 million users.
- Collaborated with Indonesia's Marketing Communication team to ensure a successful product launch.
-Contributed to a 30% improvement in collaboration efficiency and accelerated the implementation timeline.
2. Successfully launched the CATCHPLAY+ service with MNC Corporation (Market: South East Asia).
- Led and initiated the integration project with MNC's product team.
- Integrated the CATCHPLAY+ product into MNC's Android TV Box with over 2 million active users.
- Collaborated with Indonesia's Marketing Communication team to ensure a successful product launch.
Product Manager, iOS Division • POSITIVE GRID 佳格數位科技有限公司
February 2017 - December 2020, 3 yrs 11 mos
Positive Grid is a leading tech company known for its top-tier apps, software, and hardware for musicians. They prioritize design, user experience, and sound quality in their products, catering to musicians of all levels.
Achievements:
1. Successfully delivered BIAS FX Universal, an iOS app that transforms your iPad/iPhone into a powerful guitar studio with authentic amps and effects modeling (Market: Global).
- Developed iPhone versions with a lean team of three (1 PM, 1 RD, and 1 UIUX).
- BIAS FX Universal was featured in App Store Today's: App Story.
2. Successfully launched BIAS FX 2 Mobile, the second generation of BIAS FX Universal (Market: Global).
- Led a team of five (1 PM, 3 RDs, and 1 UIUX) in discussions with Product Director and CEO for product ideation, planning, implementation, and launch.
- Collaborated with the Brand & Marketing team to strategize and execute the go-to-market plan effectively.
- Achieved $100 thousand USD in revenue within the first 2 days of launch.
- Achieved a 50% increase in Monthly Active Users (MAU) compared to the 1st generation.
Music Producer & Guitar Instructor • Soundmate Studio
July 2011 - January 2017
Key achievements:
1. Record, song-writing, and produce two full-length albums and two EPs for Taiwan's indie band Ground Zero.
- KKBOX: https://www.kkbox.com/tw/en/artist/NNh6uGbYn6wkxz0F03YIh08K-index-1.html
- Spotify: https://open.spotify.com/artist/7fvX8Ln0fudXVxYKfmiGHY?si=5q8pSB8WQwe7xfRSmnr-dg
2. Song-writing for Malaysian's artist Danny Koo.
- KKBOX: https://www.kkbox.com/tw/en/song/Gfd00Gb06SZPStg3PStg30XL-index.html
- Spotify: https://open.spotify.com/artist/6wV3VcxKYg6ynYZOdjbwL9?si=Xq7MC4clSGmU5hsM9L4i4Q
Sales Manager • CHAO's MODA
November 2009 - May 2011
Responsibilities:
- Lead regional sales and customer relationship management for all the retail/wholesale across Taiwan.
Co-Owner • COSTUMICE Mens Apparel Retail
July 2006 - October 2009
Responsibilities:
- Market research and purchasing management for men's apparels that suit the latest trend.
- Store management including inventory, logistic, and finance.
- Lead sales including e-commerce and digital marketing.
Key Achievements:
1. COSTUMICE is among the first retail that successfully brings the Korean men's fashion into Taiwan's fashion market.
2. Reach $1 million NTD revenue in just 3 months after opening.
Education
Fu Jen Catholic University 輔仁大學
Fashion & Apparel Design
2003 - 2007
Skills
- Product Strategy
- Problem Solving
- Team Leadership
- Cross-Team Collaboration
- Analysis
- Product Management
Languages
- Chinese — Native or Bilingual
- Indonesian — Native or Bilingual
- English — Professional
Ivan Yang
Group Product Manager
Taipei, Taiwan
With over 7 years of experience in product management across B2B and B2C products, coupled with over a year of leadership in guiding product teams.
I have successfully led the development of numerous user-facing products, along with spearheading B2B integrations with major corporations.
Thanks to my diverse cultural background, my upbringing in both Indonesia and Taiwan has cultivated my communication skills.
Work Experience
Group Product Manager, E-Commerce (Product Head) • Dcard 狄卡科技股份有限公司
June 2023 - Present
Led the e-commerce product team.
Achievements:
1. Consistently enhance cross-team communication processes and meeting efficiency, leading to a 50% reduction in members' time commitments.
2. Crafted a roadmap with a clear product strategy aligned with BU business objectives, ensuring a stable product delivery cycle. This effort led to a healthy average 70% OKR achievement rate.
3. Revamped the PM recruitment process, successfully onboarding a seasoned fellow PM with valuable e-commerce expertise, enriching the team's knowledge base.
4.Led the Product team to deliver the following products &. features:
- Improved recommendation algorithm resulting in 42% CVR growth and 11% CTR improvement.
- Enhanced the search engine to improve search accuracy, leading to an 18% increase in GMV share attributed to search.
- Utilize OpenAI API to implement an AI driven search engine, resulting 5.5% search CTR improvement.
- Successfully launched an exclusive feature for Dcard's EC, the "Review Promotion System," to incentivize customers to contribute honest product reviews, resulting in an 8% increase in sales orders and 5% growth in GMV.
- Re-build a new EC website to integrate and list products to Google Merchant Center while also enhancing SEO, resulting in new external users acquisition and conversion.
- Implemented a promo code system, resulting in a 30.4% increase in new customer acquisition and a 34% increase in new users' GMV contribution.
Sr. Product Manager, E-Commerce (2B CMS) • Dcard 狄卡科技股份有限公司
October 2022 - June 2023, 9 mos
Primarily responsible for overseeing the B2B e-commerce management system.
Achievements:
1. Successfully launched a merchandise listing and management system.
- Facilitated cross-team collaboration with BD, CS, and sellers to gather user insights and address pain points.
- Achieved a 50% increase in sellers' product listing efficiency, and a 70% increase in product selections.
2. Enhanced and launched a seller contract automation system.
- Worked closely with the Seller Service team to understand user needs.
- Reduced human errors in contract management and improved operational efficiency.
3. Introduced a campaigns application system.
- Collaborated with Marketing and Operation teams to gather insights.
- Improved campaign operation efficiency by automating the application process, resulting in a 45% reduction in both seller workload and internal effort, and, doubled in campaign quantity.
Product Manager, Social-Fi • XREX Inc.
March 2022 - October 2022, 8 mos
XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together.
Achievements:
1. Successfully launched XREX Clubs, a social-fi community product enabling members to trade and invest in cryptocurrencies together (Market: Taiwan & India).
- Collaborated with the User Research team to gather user personas and identify their pain points, translating insights into product ideas.
- Engaged with C-level executives to ensure alignment of the XREX Clubs solutions with the company's vision.
- Successfully onboarded over 100 new club owners, resulting in accumulated staking and trading transactions exceeding $3 million USD.
Product Manager, Partnership • CATCHPLAY
December 2020 - March 2022, 1 yr 4 mos
CATCHPLAY+ is a Taiwan-based OTT (Over-The-Top) platform for movie lovers, serving the Taiwan, Singapore, and Indonesia markets.
Achievements:
1. Successfully launched the CATCHPLAY+ service with Telkomsel (Market: South East Asia).
- Facilitated communication between our product and engineering teams and Telkomsel's product team to discuss, plan, and implement product integration.
- Integrated the CATCHPLAY+ product into Telkomsel's user app, which boasts a user base of over 10 million users.
- Collaborated with Indonesia's Marketing Communication team to ensure a successful product launch.
-Contributed to a 30% improvement in collaboration efficiency and accelerated the implementation timeline.
2. Successfully launched the CATCHPLAY+ service with MNC Corporation (Market: South East Asia).
- Led and initiated the integration project with MNC's product team.
- Integrated the CATCHPLAY+ product into MNC's Android TV Box with over 2 million active users.
- Collaborated with Indonesia's Marketing Communication team to ensure a successful product launch.
Product Manager, iOS Division • POSITIVE GRID 佳格數位科技有限公司
February 2017 - December 2020, 3 yrs 11 mos
Positive Grid is a leading tech company known for its top-tier apps, software, and hardware for musicians. They prioritize design, user experience, and sound quality in their products, catering to musicians of all levels.
Achievements:
1. Successfully delivered BIAS FX Universal, an iOS app that transforms your iPad/iPhone into a powerful guitar studio with authentic amps and effects modeling (Market: Global).
- Developed iPhone versions with a lean team of three (1 PM, 1 RD, and 1 UIUX).
- BIAS FX Universal was featured in App Store Today's: App Story.
2. Successfully launched BIAS FX 2 Mobile, the second generation of BIAS FX Universal (Market: Global).
- Led a team of five (1 PM, 3 RDs, and 1 UIUX) in discussions with Product Director and CEO for product ideation, planning, implementation, and launch.
- Collaborated with the Brand & Marketing team to strategize and execute the go-to-market plan effectively.
- Achieved $100 thousand USD in revenue within the first 2 days of launch.
- Achieved a 50% increase in Monthly Active Users (MAU) compared to the 1st generation.
Music Producer & Guitar Instructor • Soundmate Studio
July 2011 - January 2017
Key achievements:
1. Record, song-writing, and produce two full-length albums and two EPs for Taiwan's indie band Ground Zero.
- KKBOX: https://www.kkbox.com/tw/en/artist/NNh6uGbYn6wkxz0F03YIh08K-index-1.html
- Spotify: https://open.spotify.com/artist/7fvX8Ln0fudXVxYKfmiGHY?si=5q8pSB8WQwe7xfRSmnr-dg
2. Song-writing for Malaysian's artist Danny Koo.
- KKBOX: https://www.kkbox.com/tw/en/song/Gfd00Gb06SZPStg3PStg30XL-index.html
- Spotify: https://open.spotify.com/artist/6wV3VcxKYg6ynYZOdjbwL9?si=Xq7MC4clSGmU5hsM9L4i4Q
Sales Manager • CHAO's MODA
November 2009 - May 2011
Responsibilities:
- Lead regional sales and customer relationship management for all the retail/wholesale across Taiwan.
Co-Owner • COSTUMICE Mens Apparel Retail
July 2006 - October 2009
Responsibilities:
- Market research and purchasing management for men's apparels that suit the latest trend.
- Store management including inventory, logistic, and finance.
- Lead sales including e-commerce and digital marketing.
Key Achievements:
1. COSTUMICE is among the first retail that successfully brings the Korean men's fashion into Taiwan's fashion market.
2. Reach $1 million NTD revenue in just 3 months after opening.
Education
Fu Jen Catholic University 輔仁大學
Fashion & Apparel Design
2003 - 2007
Skills
- Product Strategy
- Problem Solving
- Team Leadership
- Cross-Team Collaboration
- Analysis
- Product Management
Languages
- Chinese — Native or Bilingual
- Indonesian — Native or Bilingual
- English — Professional