Taipei, Taiwan
With over 7 years of experience in product management across B2B and B2C products, coupled with over a year of leadership in guiding product teams.
I have successfully led the development of numerous user-facing products, along with spearheading B2B integrations with major corporations.
Thanks to my diverse cultural background, my upbringing in both Indonesia and Taiwan has cultivated my communication skills.
June 2023 - Present
Led the e-commerce product team.
Achievements:
1. Consistently enhance cross-team communication processes and meeting efficiency, leading to a 50% reduction in members' time commitments.
2. Crafted a roadmap with a clear product strategy aligned with BU business objectives, ensuring a stable product delivery cycle. This effort led to a healthy average 70% OKR achievement rate.
3. Revamped the PM recruitment process, successfully onboarding a seasoned fellow PM with valuable e-commerce expertise, enriching the team's knowledge base.
4.Led the Product team to deliver the following products &. features:
- Improved recommendation algorithm resulting in 42% CVR growth and 11% CTR improvement.
- Enhanced the search engine to improve search accuracy, leading to an 18% increase in GMV share attributed to search.
- Utilize OpenAI API to implement an AI driven search engine, resulting 5.5% search CTR improvement.
- Successfully launched an exclusive feature for Dcard's EC, the "Review Promotion System," to incentivize customers to contribute honest product reviews, resulting in an 8% increase in sales orders and 5% growth in GMV.
- Re-build a new EC website to integrate and list products to Google Merchant Center while also enhancing SEO, resulting in new external users acquisition and conversion.
- Implemented a promo code system, resulting in a 30.4% increase in new customer acquisition and a 34% increase in new users' GMV contribution.
October 2022 - June 2023, 9 mos
Primarily responsible for overseeing the B2B e-commerce management system.
Achievements:
1. Successfully launched a merchandise listing and management system.
- Facilitated cross-team collaboration with BD, CS, and sellers to gather user insights and address pain points.
- Achieved a 50% increase in sellers' product listing efficiency, and a 70% increase in product selections.
2. Enhanced and launched a seller contract automation system.
- Worked closely with the Seller Service team to understand user needs.
- Reduced human errors in contract management and improved operational efficiency.
3. Introduced a campaigns application system.
- Collaborated with Marketing and Operation teams to gather insights.
- Improved campaign operation efficiency by automating the application process, resulting in a 45% reduction in both seller workload and internal effort, and, doubled in campaign quantity.
March 2022 - October 2022, 8 mos
XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together.
Achievements:
1. Successfully launched XREX Clubs, a social-fi community product enabling members to trade and invest in cryptocurrencies together (Market: Taiwan & India).
- Collaborated with the User Research team to gather user personas and identify their pain points, translating insights into product ideas.
- Engaged with C-level executives to ensure alignment of the XREX Clubs solutions with the company's vision.
- Successfully onboarded over 100 new club owners, resulting in accumulated staking and trading transactions exceeding $3 million USD.
December 2020 - March 2022, 1 yr 4 mos
CATCHPLAY+ is a Taiwan-based OTT (Over-The-Top) platform for movie lovers, serving the Taiwan, Singapore, and Indonesia markets.
Achievements:
1. Successfully launched the CATCHPLAY+ service with Telkomsel (Market: South East Asia).
- Facilitated communication between our product and engineering teams and Telkomsel's product team to discuss, plan, and implement product integration.
- Integrated the CATCHPLAY+ product into Telkomsel's user app, which boasts a user base of over 10 million users.
- Collaborated with Indonesia's Marketing Communication team to ensure a successful product launch.
-Contributed to a 30% improvement in collaboration efficiency and accelerated the implementation timeline.
2. Successfully launched the CATCHPLAY+ service with MNC Corporation (Market: South East Asia).
- Led and initiated the integration project with MNC's product team.
- Integrated the CATCHPLAY+ product into MNC's Android TV Box with over 2 million active users.
- Collaborated with Indonesia's Marketing Communication team to ensure a successful product launch.
February 2017 - December 2020, 3 yrs 11 mos
Positive Grid is a leading tech company known for its top-tier apps, software, and hardware for musicians. They prioritize design, user experience, and sound quality in their products, catering to musicians of all levels.
Achievements:
1. Successfully delivered BIAS FX Universal, an iOS app that transforms your iPad/iPhone into a powerful guitar studio with authentic amps and effects modeling (Market: Global).
- Developed iPhone versions with a lean team of three (1 PM, 1 RD, and 1 UIUX).
- BIAS FX Universal was featured in App Store Today's: App Story.
2. Successfully launched BIAS FX 2 Mobile, the second generation of BIAS FX Universal (Market: Global).
- Led a team of five (1 PM, 3 RDs, and 1 UIUX) in discussions with Product Director and CEO for product ideation, planning, implementation, and launch.
- Collaborated with the Brand & Marketing team to strategize and execute the go-to-market plan effectively.
- Achieved $100 thousand USD in revenue within the first 2 days of launch.
- Achieved a 50% increase in Monthly Active Users (MAU) compared to the 1st generation.
July 2011 - January 2017
Key achievements:
1. Record, song-writing, and produce two full-length albums and two EPs for Taiwan's indie band Ground Zero.
- KKBOX: https://www.kkbox.com/tw/en/artist/NNh6uGbYn6wkxz0F03YIh08K-index-1.html
- Spotify: https://open.spotify.com/artist/7fvX8Ln0fudXVxYKfmiGHY?si=5q8pSB8WQwe7xfRSmnr-dg
2. Song-writing for Malaysian's artist Danny Koo.
- KKBOX: https://www.kkbox.com/tw/en/song/Gfd00Gb06SZPStg3PStg30XL-index.html
- Spotify: https://open.spotify.com/artist/6wV3VcxKYg6ynYZOdjbwL9?si=Xq7MC4clSGmU5hsM9L4i4Q
November 2009 - May 2011
Responsibilities:
- Lead regional sales and customer relationship management for all the retail/wholesale across Taiwan.
July 2006 - October 2009
Responsibilities:
- Market research and purchasing management for men's apparels that suit the latest trend.
- Store management including inventory, logistic, and finance.
- Lead sales including e-commerce and digital marketing.
Key Achievements:
1. COSTUMICE is among the first retail that successfully brings the Korean men's fashion into Taiwan's fashion market.
2. Reach $1 million NTD revenue in just 3 months after opening.
2003 - 2007
Taipei, Taiwan
With over 7 years of experience in product management across B2B and B2C products, coupled with over a year of leadership in guiding product teams.
I have successfully led the development of numerous user-facing products, along with spearheading B2B integrations with major corporations.
Thanks to my diverse cultural background, my upbringing in both Indonesia and Taiwan has cultivated my communication skills.
June 2023 - Present
Led the e-commerce product team.
Achievements:
1. Consistently enhance cross-team communication processes and meeting efficiency, leading to a 50% reduction in members' time commitments.
2. Crafted a roadmap with a clear product strategy aligned with BU business objectives, ensuring a stable product delivery cycle. This effort led to a healthy average 70% OKR achievement rate.
3. Revamped the PM recruitment process, successfully onboarding a seasoned fellow PM with valuable e-commerce expertise, enriching the team's knowledge base.
4.Led the Product team to deliver the following products &. features:
- Improved recommendation algorithm resulting in 42% CVR growth and 11% CTR improvement.
- Enhanced the search engine to improve search accuracy, leading to an 18% increase in GMV share attributed to search.
- Utilize OpenAI API to implement an AI driven search engine, resulting 5.5% search CTR improvement.
- Successfully launched an exclusive feature for Dcard's EC, the "Review Promotion System," to incentivize customers to contribute honest product reviews, resulting in an 8% increase in sales orders and 5% growth in GMV.
- Re-build a new EC website to integrate and list products to Google Merchant Center while also enhancing SEO, resulting in new external users acquisition and conversion.
- Implemented a promo code system, resulting in a 30.4% increase in new customer acquisition and a 34% increase in new users' GMV contribution.
October 2022 - June 2023, 9 mos
Primarily responsible for overseeing the B2B e-commerce management system.
Achievements:
1. Successfully launched a merchandise listing and management system.
- Facilitated cross-team collaboration with BD, CS, and sellers to gather user insights and address pain points.
- Achieved a 50% increase in sellers' product listing efficiency, and a 70% increase in product selections.
2. Enhanced and launched a seller contract automation system.
- Worked closely with the Seller Service team to understand user needs.
- Reduced human errors in contract management and improved operational efficiency.
3. Introduced a campaigns application system.
- Collaborated with Marketing and Operation teams to gather insights.
- Improved campaign operation efficiency by automating the application process, resulting in a 45% reduction in both seller workload and internal effort, and, doubled in campaign quantity.
March 2022 - October 2022, 8 mos
XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together.
Achievements:
1. Successfully launched XREX Clubs, a social-fi community product enabling members to trade and invest in cryptocurrencies together (Market: Taiwan & India).
- Collaborated with the User Research team to gather user personas and identify their pain points, translating insights into product ideas.
- Engaged with C-level executives to ensure alignment of the XREX Clubs solutions with the company's vision.
- Successfully onboarded over 100 new club owners, resulting in accumulated staking and trading transactions exceeding $3 million USD.
December 2020 - March 2022, 1 yr 4 mos
CATCHPLAY+ is a Taiwan-based OTT (Over-The-Top) platform for movie lovers, serving the Taiwan, Singapore, and Indonesia markets.
Achievements:
1. Successfully launched the CATCHPLAY+ service with Telkomsel (Market: South East Asia).
- Facilitated communication between our product and engineering teams and Telkomsel's product team to discuss, plan, and implement product integration.
- Integrated the CATCHPLAY+ product into Telkomsel's user app, which boasts a user base of over 10 million users.
- Collaborated with Indonesia's Marketing Communication team to ensure a successful product launch.
-Contributed to a 30% improvement in collaboration efficiency and accelerated the implementation timeline.
2. Successfully launched the CATCHPLAY+ service with MNC Corporation (Market: South East Asia).
- Led and initiated the integration project with MNC's product team.
- Integrated the CATCHPLAY+ product into MNC's Android TV Box with over 2 million active users.
- Collaborated with Indonesia's Marketing Communication team to ensure a successful product launch.
February 2017 - December 2020, 3 yrs 11 mos
Positive Grid is a leading tech company known for its top-tier apps, software, and hardware for musicians. They prioritize design, user experience, and sound quality in their products, catering to musicians of all levels.
Achievements:
1. Successfully delivered BIAS FX Universal, an iOS app that transforms your iPad/iPhone into a powerful guitar studio with authentic amps and effects modeling (Market: Global).
- Developed iPhone versions with a lean team of three (1 PM, 1 RD, and 1 UIUX).
- BIAS FX Universal was featured in App Store Today's: App Story.
2. Successfully launched BIAS FX 2 Mobile, the second generation of BIAS FX Universal (Market: Global).
- Led a team of five (1 PM, 3 RDs, and 1 UIUX) in discussions with Product Director and CEO for product ideation, planning, implementation, and launch.
- Collaborated with the Brand & Marketing team to strategize and execute the go-to-market plan effectively.
- Achieved $100 thousand USD in revenue within the first 2 days of launch.
- Achieved a 50% increase in Monthly Active Users (MAU) compared to the 1st generation.
July 2011 - January 2017
Key achievements:
1. Record, song-writing, and produce two full-length albums and two EPs for Taiwan's indie band Ground Zero.
- KKBOX: https://www.kkbox.com/tw/en/artist/NNh6uGbYn6wkxz0F03YIh08K-index-1.html
- Spotify: https://open.spotify.com/artist/7fvX8Ln0fudXVxYKfmiGHY?si=5q8pSB8WQwe7xfRSmnr-dg
2. Song-writing for Malaysian's artist Danny Koo.
- KKBOX: https://www.kkbox.com/tw/en/song/Gfd00Gb06SZPStg3PStg30XL-index.html
- Spotify: https://open.spotify.com/artist/6wV3VcxKYg6ynYZOdjbwL9?si=Xq7MC4clSGmU5hsM9L4i4Q
November 2009 - May 2011
Responsibilities:
- Lead regional sales and customer relationship management for all the retail/wholesale across Taiwan.
July 2006 - October 2009
Responsibilities:
- Market research and purchasing management for men's apparels that suit the latest trend.
- Store management including inventory, logistic, and finance.
- Lead sales including e-commerce and digital marketing.
Key Achievements:
1. COSTUMICE is among the first retail that successfully brings the Korean men's fashion into Taiwan's fashion market.
2. Reach $1 million NTD revenue in just 3 months after opening.
2003 - 2007