Senior Marketing Specialist

Quanta Computer Inc.   •  Sep. 2021 - Present
• Plan and execute the trade shows, workshops, seminars, industry events, and exhibitions in TW, US, APAC, and EMEA, (e.g. Event: COMPUTEX, MWC, ISC.) Executed 10+ events in 2022.
• Plan and manage digital marketing campaigns like virtual events, webinars, content marketing, and media adverting in Taiwan, the US, APAC (Japan and Singapore), and EMEA (German).
• Manage and assess marketing campaigns' tracking budget, expenses, results, performance, and ROI.

• Ensure consistent corporate and partner's (Intel, Nvidia, and AMD) marketing policy, brand identity, and visual guidelines for all marketing collaterals and activities.

Marketing Communications Supervisor

TUV Rheinland Greater China •  Jun. 2019 - Mar. 2021

• Implement the branding innovation campaign, and brand co-branding, and write the content for case studies (e.g. Huawei, OPPO, Nokia).

• Plan and do the content marketing material, including SEO, brochures, article, eDM, and video shooting for GC (China and Taiwan). Wrote and executed 30+ articles and 4 videos in 2020.
• Manage and optimize social and digital marketing tools (e.g. Eloqua, WeChat, Blog, LinkedIn, Salesforce), enhancing 20% lead conversion rate than before.
• Manage vendors and agency partners.

Integrated Marketing Manager

Foxconn Technology Group  •  Jan. 2017 - Nov. 2018

• Plan marketing strategies and solutions to promote SHARP and InFocus TV products in China.
• Define the clear product communication strategy and key messages, including brand positioning, consumer value proposition, and key selling point.
• Manage and execute the go-to-market activities. (e.g. 3 TVCs, Event: CES, AWE)
• Do market research, collect competitor marketing information, and adjust marketing strategy.