Senior Consultant, Marketing  •  Innocean Worldwide, Dentsu, 180China, and R3

十月 2020 - 八月 2023

Since 2020, I have worked as a senior project consultant for 4 advertising and marketing companies. For different projects and business attributes, I contribute my rich industry experience to provide professional marketing advice to clients, and at the same time manage project teams in these 4 companies to effectively serve the needs of customers.
My responsibilities:
●Demand Analysis: According to different customer needs, lead the service team to make strategic planning, market analysis, user data analysis and other marketing related proposal content and project management.
●Team management: Team abilities enhancement for well-service-capabilities.
●Potential Business Development: Based on the needs of the potential customers, lead the team to compete and win new business.

The well-known brand I've served during this period: ●Automotive: GENESIS捷尼賽斯, KIA Motors起亞, XPENG小鵬電動車 ●FMCG: MILKANA百吉福, MasterKong康師傅, a2奶粉, Yili伊利乳業 ●E-Commerce: JinDong京東商城 ●Others: ROBAM老板電器

Co-funder & Marketing leader  •  HaoRun Bio Tech Inc.

六月 2020 - 六月 2021

While healthy issue booming after Covid, I joined this startup for skincare manufacture with specific formula, CBD. My Responsibilities as the Co-funder and Marketing leader were:
●Product Strategy: Established the product marketing plan with PM for development and testing.
●Branding and Marketing: Based on experience, built brand-infrastructure from 0 to 1.
●Enriched Experience: Learned process of product testing to manufacturing, the ODM flows of skincare and national certification.

In May 2021, the government announced the CBD additive prohibition of skincare manufacture, we were forced to shut down all our works in a year, entirely.

From Senior Manager to Planning General Manager  •  Dentsu

五月 2007 - 十二月 2019

Dentsu was the first 4A advertising firm in China. I worked at 4 group subsidiaries, Dentsu Advertising, &c, Dentsu X, and Carat, Beijing to Shanghai. Superior of 35+ members from Senior Planning Manager to Planning General Manager. My responsibilities:
●Planning & Implementation: Via data analysis to leverage brand communication and implementation plans in digital ways of content, social, performance, e-commerce, and etc.
●Media resource & relationship: Strong partnership & industry knowledge with various digital media in China.
●Teamwork optimization: Improved and optimized working processes from briefing, planning, and reporting, the standardized work-flow and time saving.

Remarkable achievement:
●Led 40+ campaigns and 1 billion investment, annually, and won awards for clients, The Influential Auto-brand in China, the Social award of MMA Smarties™, and etc.
●Won excellent Agency Award and outstanding KPI Achievement for clients.

The well-known brands I've served during this period: ●Automobile(VW上汽大眾汽車, Jaguar&LandRover捷豹路虎汽車, INFINITI英菲尼迪, GEELY吉利汽車), ●IT(Lenovo聯想, PHILIPS飛利浦, TexasInstruments德州儀器), ●Finance(China UnionPay中國銀聯, Bank of China中國銀行, China CITIC Bank中信銀行), ●EC(Uniqlo優衣庫, SUNING.com蘇寧商城), ●FMCG(FERRERO, KSF康師傅, Uni-President統一), ●Skincare(SHISEIDO資生堂, CLARINS)

Marketing Supervisor  •  Career 就業情報資訊股份有限公司

十一月 2004 - 四月 2007

It’s a professional HR service company for corporates and talents in Taiwan. My Responsibilities as the Digital Marketing Supervisor of 10 team members were:
●Website renewal PM: To aim the goal of increasing active users and commercial functions of Career Portal.
●Traffic enlargement & Competitiveness: Re-designed functional services and enlarged content partnerships to gain 3 times more traffic and was competitive with the leading media.
●Key achievement: The Website Reversion and Commercial Functions Integration, such as Co-branding campaigns, extra income and revenue from advertising and contents, in half a year.