Country Business Manager, Spain and Portugal 2021 - Present

HMD Global is the home of Nokia phones and HMD Services. HMD’s mission is providing accessible connectivity for everyone. HMD designs and markets a range of Android smartphones and feature phones and an expanding portfolio of innovative service offerings across the world having local presence in more than 50 locations around the globe.

• +147% unit growth YoY
• +231% revenue growth YoY
• Biggest 2021 B2B deal in Spain in Enterprise customer featuring our existing AER devices portfolio, OS updates, security updates and extended warranty promise.

Sales Director, EMEA 2018 - 2020

NETGEAR is the innovative leader in connecting the world to the Internet. It has been in the market for the last 22 years, with presence in +25 countries, 1.5b U$ annual revenue, shipping +7.5m devices every quarter, supporting over 157 million customers across the world.

• Successfully launched several devices in the UK market, the MR1100 at O2UK and the fastest 4G mobile router in the UK, the MR2100 with EE as part of their promise to deliver the fastest wireless connection speeds in the market.
• Executed business development strategies and engaged with customers at different stages across territories assigned including UK, France, Spain, the Netherlands, South Africa, Turkey or Morocco targeting the high-tier WiFi system consumer market.
• Drove WiFI6 and 5G adoption across EMEA carriers by showcasing the benefits these new technologies bring for their network efficiency and costs and for their end customers.

Senior Sales Director, Europe 2016 - 2018

Asurion is the biggest handheld protection service provider to mobile operators across the world. It has +14,000 employees, 6b U$ annual revenue, supporting over 280 million consumers across America, Europe, Asia and Australia.

• As part of the European Business Development Team I was in charge of identifying and developing business opportunities in the 2 fields of Asurion's expertise, Device Protection and end-user Tech-Support service for home-connected consumer electronics, across european Telco operators, dealing with significant projects in key Telco Operators in Spain, UK and Germany.
  

Managing Director, South Europe 2013 - 2016

Recruited and managed a team of 10 people and annual revenue of €18m. I started the company from scratch in the Region establishing a significant % share in the market and  relevant presence in Tier-1 carriers very quickly. Also managed the Global Relationship with Telefonica Group.

• 1% Smartphone market share target for 2014 achieved already in June (6 months before yr end)
  
• 12% market share in MVNO segment in Aug 2014. #1 non-traditional brand
  
• 5% market share in Telefonica Spain in June 2015. #1 non-traditional brand
  

Regional Sales & Operations Manager, Spain, Portugal & Greece

Country Business Manager, Spain

Leading a Sales & Operations team of 7 and annual revenue of +U$500m. Ownership and execution of Regional business plan. P&L Control. Strategic planning including target definition and marketing budget allocation. Leader of monthly/quarterly business plan reviews. Cross- functional coordination with Marketing, Finance, Product Management to achieve targets. Pricing control.

• FY11 revenue target 115% achievement
  
• FY12 units YoY growth 165%
  
• BB Spain enjoyed a 3yr hypergrowth period in units shipped: 500k FY10 to 2.5m FY12
  
• I reduced Opex by 39% during 2012 and established marketing budget optimization procedures
  
• BB grew from 5% to record 22% Smartphone market share in just 3 years
  
• Vodafone Spain was the first carrier to launch a Consumer BB tariff in Spain 
  

Head of Business Development, B2B

Sales Manager 2004 - 2008

Leading a team of 25 account managers and sales execs, 6 sales managers, nationwide. Accountable for 50% of total revenue in the Enterprise Business Unit coming from voice services by establishing sales strategies designed to increase ARPU and voice sales, defining specific campaigns focused on products/services, proposing specific incentive models, identifying new business opportunities, closing strategic alliances with industry partners.

• 2007 revenue target achieved 122%
• Increased by 60% YoY value of voice sales per Account Manager in the Enterprise Business Unit
• Increased 151% YoY ARPU of voice deals
  

Country Manager, Spain

Sales Director 2002 - 2004

Managed a team of 15 people. Meeting and exceeding company objectives in terms of sales, EBITDA and % growth. Definition of organizational structure. Closing deals with major Key customers and service providers. Meeting regularly with the board of Directors in Milan for reporting activities. Transmission of corporate values to Spain subsidiary.

• Creation of 2 of the 3 Business Units, Carriers and Channel Partners
  
• 2002 revenue target achievement 120%
  
• 2003 revenue YoY growth 36%
  
• Consolidation of revenue coming from Carrier BU through a 400k EUR deal closed with a major spanish carrier
  

Key Account Manager, B2B 2000 - 2002

Account Manager, B2B 1998 - 2000