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Definition of Reputation Credits
工作經歷
Product Marketing & Operation Expert, Content Commerce • Alibaba Group
十一月 2021 - Present
✍🏻 Martech-driven Content Marketing Operations: Build Creators Community for B2C & C2C Commerce & Monetization
📐 Role & Responsibilities
- Martech project management (PMM) & operations (Ops PM): manage product development project, initiate MRD based on business insights, bridging product manager, front/back-end & algorism engineers, for daily operations like content-produce-and-consume-system, consumer reviews & channels
- Develop annual marketing strategies and activities (MM)
- Build an ecosystem for content creation and consumption: utilize the users from brand content creator community on App and social media to attract new users, enhance engagement, and monetize conversions
- Team management
Corporate Marketing & Media Expert • Alibaba Group
十月 2020 - 十一月 2021
✍🏻 Strategic Planner with Multiple Expertise: Integrate Regional Resources to corporate strategy for maximized Results
📐 Role & Responsibilities
A. Marketing & Media Strategy
- Olympics media marketing strategy lead: Greater China and Asia-Pacific markets
- Media strategy PM: Media planning for various Alibaba business lines online and offline
- Promote group Martech solutions to business brands
B. Content marketing
- CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects
- Social media content marketing planning
Brand Marketing Director • Alibaba Group
七月 2019 - 十月 2020
✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations
📐 Role & Responsibilities
A. Product Marketing & Brand Communication
- 2B: collaborate with client success and product operation team to serve GSKA, achieving both new product launch GMV and branding goals, raise brands involvement
- 2C: plan and execute co-branding campaigns
- Brand building: enhance Tmall influences through marketing collaboration with joint brands
B. Intrapreneurship
- Integrated content solutions combining variety shows, in-app live streaming & short videos for monetization
Senior Brand Marketing Manager • Alibaba Group
五月 2018 - 七月 2019
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Senior Account Manager • Dentsu Isobar
五月 2017 - 五月 2018
📐 Role & Responsibilities
A. Plan and execute IMC advertising campaigns
B. Plan social media and ecomm content & event websites
C. Cross-functional collaboration: entertainment content, business consulting, offline events
D. Team management
Associate Digital Manager • Starcom
五月 2016 - 五月 2017
📐 Role & Responsibilities
A. Digital media planning & buying
B. Brand advertising & social influencer content marketing
C. Drive the integration of brand-lift tools to brands
D. Cross-border collaborations
Digital Supervisor • Starcom
十月 2015 - 五月 2016
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Senior Account Executive • Dentsu Isobar
七月 2014 - 十月 2015
📐 Role & Responsibilities
A. Full digital marketing service
B. Digital advertising, planning campaign sites, social content marketing
C. Execute media traffic campaigns
D. Key accounts & projects management
Account Executive • Dentsu Isobar
十二月 2013 - 七月 2014
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Social Content Editor • Dentsu Isobar
七月 2010 - 六月 2012
📐 Role & Responsibilities
A. Social platforms media reporting
B. Social content planning & editing
C. Campaign execution assistance
學歷
2009 - 2012
FuJen Catholic University
Japanese Language & Culture
2008 - 2012
FuJen Catholic University
Advertising & Public Relations
技能
- Marketing Communications
- Product Marketing
- ECommerce Product Development
- Content Marketing
- Brand Marketing
- Media Strategy
- Regional Marketing
- Go To Market Strategy
- Account Management
語言
- Chinese — 專業
- English — 中階
- Japanese — 初階
工作經歷
Product Marketing & Operation Expert, Content Commerce • Alibaba Group
十一月 2021 - Present
✍🏻 Martech-driven Content Marketing Operations: Build Creators Community for B2C & C2C Commerce & Monetization
📐 Role & Responsibilities
- Martech project management (PMM) & operations (Ops PM): manage product development project, initiate MRD based on business insights, bridging product manager, front/back-end & algorism engineers, for daily operations like content-produce-and-consume-system, consumer reviews & channels
- Develop annual marketing strategies and activities (MM)
- Build an ecosystem for content creation and consumption: utilize the users from brand content creator community on App and social media to attract new users, enhance engagement, and monetize conversions
- Team management
Corporate Marketing & Media Expert • Alibaba Group
十月 2020 - 十一月 2021
✍🏻 Strategic Planner with Multiple Expertise: Integrate Regional Resources to corporate strategy for maximized Results
📐 Role & Responsibilities
A. Marketing & Media Strategy
- Olympics media marketing strategy lead: Greater China and Asia-Pacific markets
- Media strategy PM: Media planning for various Alibaba business lines online and offline
- Promote group Martech solutions to business brands
B. Content marketing
- CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects
- Social media content marketing planning
Brand Marketing Director • Alibaba Group
七月 2019 - 十月 2020
✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations
📐 Role & Responsibilities
A. Product Marketing & Brand Communication
- 2B: collaborate with client success and product operation team to serve GSKA, achieving both new product launch GMV and branding goals, raise brands involvement
- 2C: plan and execute co-branding campaigns
- Brand building: enhance Tmall influences through marketing collaboration with joint brands
B. Intrapreneurship
- Integrated content solutions combining variety shows, in-app live streaming & short videos for monetization
Senior Brand Marketing Manager • Alibaba Group
五月 2018 - 七月 2019
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Senior Account Manager • Dentsu Isobar
五月 2017 - 五月 2018
📐 Role & Responsibilities
A. Plan and execute IMC advertising campaigns
B. Plan social media and ecomm content & event websites
C. Cross-functional collaboration: entertainment content, business consulting, offline events
D. Team management
Associate Digital Manager • Starcom
五月 2016 - 五月 2017
📐 Role & Responsibilities
A. Digital media planning & buying
B. Brand advertising & social influencer content marketing
C. Drive the integration of brand-lift tools to brands
D. Cross-border collaborations
Digital Supervisor • Starcom
十月 2015 - 五月 2016
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Senior Account Executive • Dentsu Isobar
七月 2014 - 十月 2015
📐 Role & Responsibilities
A. Full digital marketing service
B. Digital advertising, planning campaign sites, social content marketing
C. Execute media traffic campaigns
D. Key accounts & projects management
Account Executive • Dentsu Isobar
十二月 2013 - 七月 2014
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Social Content Editor • Dentsu Isobar
七月 2010 - 六月 2012
📐 Role & Responsibilities
A. Social platforms media reporting
B. Social content planning & editing
C. Campaign execution assistance
學歷
2009 - 2012
FuJen Catholic University
Japanese Language & Culture
2008 - 2012
FuJen Catholic University
Advertising & Public Relations
技能
- Marketing Communications
- Product Marketing
- ECommerce Product Development
- Content Marketing
- Brand Marketing
- Media Strategy
- Regional Marketing
- Go To Market Strategy
- Account Management
語言
- Chinese — 專業
- English — 中階
- Japanese — 初階