您好,我有6年以上數位廣告經驗,擅長與國內外不同類型的廣告廠商合作,並將流量作優化及廣告變現,也喜歡透過數據分析找到最適合變現方式的過程,很期待與您有更近一步的認識並發現未來的合作機會,謝謝!
台灣 [email protected] joycetsai444
廣告優化副理 • 優像數位媒體科技股份有限公司(痞客邦)
2020年七月 - 至今
#任務
1. 透過不同廣告來源將網站流量變現
2. 將廣告合作夥伴安排最適合之位置
3. 廣告版位優化
4. 數據處理、分析並視覺化
5. 跨部門溝通及共事
#專案
1. 導入及運營Prebid
2. 導入第三方文章推薦模組
3. 參與DMP變現專案
4. 參與使用者身份匹配專案
#成果
1. 為團隊設計自動化試算表,降低80%團隊時間成本
2. 在流量下滑時,團隊提升年營收10%
#證書
1. Coursera Google數據分析課程 (4/8)
2. Yahoo DSP 認證
3. 多益 835
#平台 & 工具 & 技能
1. 廣告平台:Google Ad Manager, Ads, DV360 / Facebook Ad Manager/ Yahoo DSP
2. 數據平台: Google Analytics / Google big query / 試算表 / DataStudio
3. 廣告瀑布流管理及優化
4. 基礎使用者身份識別知識
5. 數據視覺化、基礎SQL, 基礎H5, 基礎CSS
資深行銷專員 • 伊凡達科技股份有限公司
2019年十月 - 2020年六月
#任務
1. 負責區塊鏈線上簽署產品行銷
2. 撰寫區塊鏈及數位轉型議題之文章
3. 企業文件整合
4. 產品教育訓練
#成果
1. 企業履歷 排版設計
2. 公關新聞稿
3. 產品白皮書 之整合
#證書
1. Google Analytics 證照
#平台 & 工具
1. 平台:LinkedIn / Facebook / Twitter / Medium / Google Analytics
2. 工具:Adobe illustrator / Adobe premiere / Adobe Indesign
數位行銷專員 • 自由時報企業股份有限公司
2016年六月 - 2019年十月
#任務
1. 透過海外廣告來源將網站及APP流量變現
2. 自售廣告上稿與結案
3. 廣告樣板設計
4. 數據處理、分析並視覺化
5. 跨部門溝通及共事
6. 數位廣告教育訓練
#專案
1. 導入Header bidding
2. 導入第三方文章推薦模組
3. 導入Facebook即時文章廣告
4. 參與導入 Google DV360 產品
#成果
1. 為團隊設計自動化試算表,降低90%團隊時間成本
2. 公司內首位上線「第三方文章推薦模組」,並在該版位提升10%月營收
3. 上線Facebook即時文章廣告,創造超過百萬月營收
#證書
1. Google DFP
2. Google GPT
#平台 & 工具
1. 廣告平台:Google Ad Manager / Facebook Ad manager / YouTube
2. 數據平台:Google Analytics/ DataStudio / 試算表
3. 數據視覺化、基礎H5、基礎CSS
客戶經理 • 采億科技股份有限公司
2015年七月 - 2016年六月
#任務
1. 以提升ROI為目標操作及優化廣告
2. 廣告素材設計 ( 圖像 / 影片 / 文案 )
3. 廣告洞察及結案報告
#成果
1. 服務廠商類別:美食/ 童裝/ 機能衣服/ 女性時尚&內衣
2. 操作月預算超過百萬元
3. 在首次合作後,提升廣告主超過300%的預算
#平台 & 工具
1. 平台:Facebook Ad Manager / Google Analytics
2. 工具:Adobe Illustrator / Adobe Photoshop / 威力導演
Hi! I have 6 years plus experience of digital ads. I am used to working with different kinds of advertising partners at home and abroad. I am focusing on traffic monetization & optimization. To use data and find the best way of monetization is what I enjoy to do. Looking forward to talking to you & finding more future opportunities.
Taiwan [email protected] joycetsai444
July 2020 - Present
# Task
1. Traffic monetization ( Website ) with different ad resources
2. Finding the best position and potential cooperation for ad partners
3. Optimization of ad placements
4. Data process, analyzing and visualizing
5. Communicating & co-working across departments
# Project
1. Conducted Prebid implementation & operation
2. Conducted third party article recommendation implementation
3. Participating in data management platform monetization
4. Participating in user-identity mapping project
# Performance
1. Designed automated spreadsheet report and reduced 80% time of labor
2. YOY increased in team revenue by +10% while the page-view decreased.
# Certification
1. Google Data Analytics Certification on Coursera (4/8)
2. Yahoo DSP certification
3. TOIEC 835
#Platform & Tool & Skill
1. Ad platforms:Google Ad Manager, Ads, DV360 / Facebook Ad Manager/ Yahoo DSP
2. Data platforms: Google Analytics / Google big query / Spreadsheet / DataStudio
3. Waterfall management & optimization
4. Basic user-identity knowledge
5. Data visualization/ Basic SQL, H5, CSS
October, 2019 - June, 2020
# Task
1. Blockchain based online signing product marketing
2. Generate blockchain & digital transformation articles
3. Visual integration of business documentation
4. Product training
#Performance
1. Business teaser designing and translation
2. PR news
3. Visual integration of product White Paper
4. Google Analytics Certification
#Platform & tool
1. Platforms:LinkedIn / Facebook / Twitter / Medium / Google Analytics
2. Tools:Adobe illustrator / Adobe premiere / Adobe Indesign
June, 2016 - October, 2019
# Task
1. Traffic monetizing ( Website & APP ) with oversea ad resources
2. Ad uploading & report for direct sales demand
3. Ad template design
4. Communicating & co-working across departments
5. Data process, analyzing and visualizing
6. Ad tech training for sales team
# Project
1. Conducted Implementation of third party recommendation widget
2. Conducted header-bidding implementation
3. Conducted implementation of Facebook Instant article ad
4. Participating in Google DV360 implementation
#Performance
1. Designed automated spreadsheet report and reduced 90% time of labor
2. Launch first recommendation widget and bring the slot 10% MOM revenue increase
3. Launch Facebook Instant article ad and brings more than 1 million in revenue per month
#Certification
1. Google DFP
2. Google GPT
#Platform & tool
1. Ad platforms:Google ad manager / Facebook Ad manager / YouTube
2. Data platforms:Google Analytics/ DataStudio / Spreadsheet
3. Data visualization / Basic H5, CSS
July, 2015 - June, 2016
# Task
1. Advertising operation & optimization targeted at ROI
2. Ad creatives producing (image/video/ ad copy)
3. Advertising insight and final report
#Performance
1. Serving Types:Food/ Kids clothing/ Functional clothing/ Women's style & Underwear
2. The total budget exceeded one million NTD per month.
3. Enlarged the operation budget 300% MOM after the first IO.
#Platform & tool
1. Platforms:Facebook Ad Manager / Google Analytics
2. Tools:Adobe Illustrator / Adobe Photoshop / Power Director
您好,我有6年以上數位廣告經驗,擅長與國內外不同類型的廣告廠商合作,並將流量作優化及廣告變現,也喜歡透過數據分析找到最適合變現方式的過程,很期待與您有更近一步的認識並發現未來的合作機會,謝謝!
台灣 [email protected] joycetsai444
廣告優化副理 • 優像數位媒體科技股份有限公司(痞客邦)
2020年七月 - 至今
#任務
1. 透過不同廣告來源將網站流量變現
2. 將廣告合作夥伴安排最適合之位置
3. 廣告版位優化
4. 數據處理、分析並視覺化
5. 跨部門溝通及共事
#專案
1. 導入及運營Prebid
2. 導入第三方文章推薦模組
3. 參與DMP變現專案
4. 參與使用者身份匹配專案
#成果
1. 為團隊設計自動化試算表,降低80%團隊時間成本
2. 在流量下滑時,團隊提升年營收10%
#證書
1. Coursera Google數據分析課程 (4/8)
2. Yahoo DSP 認證
3. 多益 835
#平台 & 工具 & 技能
1. 廣告平台:Google Ad Manager, Ads, DV360 / Facebook Ad Manager/ Yahoo DSP
2. 數據平台: Google Analytics / Google big query / 試算表 / DataStudio
3. 廣告瀑布流管理及優化
4. 基礎使用者身份識別知識
5. 數據視覺化、基礎SQL, 基礎H5, 基礎CSS
資深行銷專員 • 伊凡達科技股份有限公司
2019年十月 - 2020年六月
#任務
1. 負責區塊鏈線上簽署產品行銷
2. 撰寫區塊鏈及數位轉型議題之文章
3. 企業文件整合
4. 產品教育訓練
#成果
1. 企業履歷 排版設計
2. 公關新聞稿
3. 產品白皮書 之整合
#證書
1. Google Analytics 證照
#平台 & 工具
1. 平台:LinkedIn / Facebook / Twitter / Medium / Google Analytics
2. 工具:Adobe illustrator / Adobe premiere / Adobe Indesign
數位行銷專員 • 自由時報企業股份有限公司
2016年六月 - 2019年十月
#任務
1. 透過海外廣告來源將網站及APP流量變現
2. 自售廣告上稿與結案
3. 廣告樣板設計
4. 數據處理、分析並視覺化
5. 跨部門溝通及共事
6. 數位廣告教育訓練
#專案
1. 導入Header bidding
2. 導入第三方文章推薦模組
3. 導入Facebook即時文章廣告
4. 參與導入 Google DV360 產品
#成果
1. 為團隊設計自動化試算表,降低90%團隊時間成本
2. 公司內首位上線「第三方文章推薦模組」,並在該版位提升10%月營收
3. 上線Facebook即時文章廣告,創造超過百萬月營收
#證書
1. Google DFP
2. Google GPT
#平台 & 工具
1. 廣告平台:Google Ad Manager / Facebook Ad manager / YouTube
2. 數據平台:Google Analytics/ DataStudio / 試算表
3. 數據視覺化、基礎H5、基礎CSS
客戶經理 • 采億科技股份有限公司
2015年七月 - 2016年六月
#任務
1. 以提升ROI為目標操作及優化廣告
2. 廣告素材設計 ( 圖像 / 影片 / 文案 )
3. 廣告洞察及結案報告
#成果
1. 服務廠商類別:美食/ 童裝/ 機能衣服/ 女性時尚&內衣
2. 操作月預算超過百萬元
3. 在首次合作後,提升廣告主超過300%的預算
#平台 & 工具
1. 平台:Facebook Ad Manager / Google Analytics
2. 工具:Adobe Illustrator / Adobe Photoshop / 威力導演
Hi! I have 6 years plus experience of digital ads. I am used to working with different kinds of advertising partners at home and abroad. I am focusing on traffic monetization & optimization. To use data and find the best way of monetization is what I enjoy to do. Looking forward to talking to you & finding more future opportunities.
Taiwan [email protected] joycetsai444
July 2020 - Present
# Task
1. Traffic monetization ( Website ) with different ad resources
2. Finding the best position and potential cooperation for ad partners
3. Optimization of ad placements
4. Data process, analyzing and visualizing
5. Communicating & co-working across departments
# Project
1. Conducted Prebid implementation & operation
2. Conducted third party article recommendation implementation
3. Participating in data management platform monetization
4. Participating in user-identity mapping project
# Performance
1. Designed automated spreadsheet report and reduced 80% time of labor
2. YOY increased in team revenue by +10% while the page-view decreased.
# Certification
1. Google Data Analytics Certification on Coursera (4/8)
2. Yahoo DSP certification
3. TOIEC 835
#Platform & Tool & Skill
1. Ad platforms:Google Ad Manager, Ads, DV360 / Facebook Ad Manager/ Yahoo DSP
2. Data platforms: Google Analytics / Google big query / Spreadsheet / DataStudio
3. Waterfall management & optimization
4. Basic user-identity knowledge
5. Data visualization/ Basic SQL, H5, CSS
October, 2019 - June, 2020
# Task
1. Blockchain based online signing product marketing
2. Generate blockchain & digital transformation articles
3. Visual integration of business documentation
4. Product training
#Performance
1. Business teaser designing and translation
2. PR news
3. Visual integration of product White Paper
4. Google Analytics Certification
#Platform & tool
1. Platforms:LinkedIn / Facebook / Twitter / Medium / Google Analytics
2. Tools:Adobe illustrator / Adobe premiere / Adobe Indesign
June, 2016 - October, 2019
# Task
1. Traffic monetizing ( Website & APP ) with oversea ad resources
2. Ad uploading & report for direct sales demand
3. Ad template design
4. Communicating & co-working across departments
5. Data process, analyzing and visualizing
6. Ad tech training for sales team
# Project
1. Conducted Implementation of third party recommendation widget
2. Conducted header-bidding implementation
3. Conducted implementation of Facebook Instant article ad
4. Participating in Google DV360 implementation
#Performance
1. Designed automated spreadsheet report and reduced 90% time of labor
2. Launch first recommendation widget and bring the slot 10% MOM revenue increase
3. Launch Facebook Instant article ad and brings more than 1 million in revenue per month
#Certification
1. Google DFP
2. Google GPT
#Platform & tool
1. Ad platforms:Google ad manager / Facebook Ad manager / YouTube
2. Data platforms:Google Analytics/ DataStudio / Spreadsheet
3. Data visualization / Basic H5, CSS
July, 2015 - June, 2016
# Task
1. Advertising operation & optimization targeted at ROI
2. Ad creatives producing (image/video/ ad copy)
3. Advertising insight and final report
#Performance
1. Serving Types:Food/ Kids clothing/ Functional clothing/ Women's style & Underwear
2. The total budget exceeded one million NTD per month.
3. Enlarged the operation budget 300% MOM after the first IO.
#Platform & tool
1. Platforms:Facebook Ad Manager / Google Analytics
2. Tools:Adobe Illustrator / Adobe Photoshop / Power Director