信任提升、營運管理、品牌經營 經歷：跨國文化協調、品牌轉型、團隊組建調整、業績成倍增長 Changhua County, Taiwan [email protected] Work Experience 營業經理 Sales & Marketing Manager 聖和汽車股份有限公司 Sheng-Ho Automobiles • 二月迄今 聖和汽車，家族企業，台灣旗艦店。2018年因應家族企業品牌轉換需求，帶領團

. Start a business MUMUYA Collection Co., Ltd MayOct 2022 Taipei, Taiwan MUMUYA Collection is an eCommerce platform which is selling toiletries and perfume. Maintained focus on customer satisfaction and brand diversity, enhancing the shopping experience for buyers across multiple sectors Managed an eCommerce platform specializing in the sale of toiletries and perfume, offering a diverse range of brands. Oversaw multi-brand retail operations, facilitating customer access to various options, enabling comparison of prices, features, and specific requirements. Director of Global Business Strategy 17LIVE Inc. JunSept 2020 Hong Kong Reason of leaving: Due to the

有效透過數位渠道操作，提升 toC 端營運各項指標。實踐數據分析並透過數據引導策略調整。 工作內容： - 品牌上市策略與產品銷售策略規劃 - 產品數位渠道策略與銷售策劃 - 預算分配及數位渠道管理 - 產品數位行銷策略規劃 - 社群經營與部落格內容

led to a 10% decrease in customer complaint cases. Churn Rate Optimnization ◆ Breakdown tthw user journey (UJM) and account lifecycle, optimizing expiry notification EDM11 through A/B testing. ◆ By studying data on usage dimensions and renewal performance, segmenting customers, planning exclusive consultant-led conversions/sales. ◆ Researching competitors, integrating customer insights and log trends, optimizing conversion rates from purchase page to checkout. - Reduced overall churn by 1.53% - Increased conversion rate from purchase page to checkout by 10%. Up-selling and Product Experience Optimization ◆ Decomposition of UJM and data

. Gathered competitive intelligence and information on rival products to inform product development strategies. Adjusted product specifications and devised sales strategies based on market analysis. Developed pricing strategies and formulated marketing plans for new products. Tracked and evaluated product performance, and provided training and product information to sales staff. Developed over ten brands from scratch and facilitated long-term exclusive agency partnerships. Number one biotech Inc. https://www.no1bio.com Sales representative JulSep 2021 Independently secured orders through business development initiatives. Proposed marketing strategies and cross-functional resource integration

client invoices, handling cash, and analyzing financial statements. Experienced in operating a digital marketplace, proficient in computerized office tasks. Telecommunications Industry Worked for 4 years in the telecommunications sector, last employed at Twenty-Five Telecom Co., Ltd. Held positions as Warehouse Supervisor, Data Analyst, and Network Operations, specializing in analyzing product revenue performance, tracking product profitability, and providing decision-makers with data for informed decision-making. Japanese-Owned Warehouse Served as the Quality Control Team Leader, overseeing procurement and distribution operations. Led a team of up to 3 members to complete over 100 daily

Yu Chu, Shen 10+ years experience in retail, complex operations and franchising. Strong operations management, product management, data analysis, and cross-sector cooperation skills. Organised and motivated with high efficiency, autonomy and focus, and keen insight into the needs and perspectives of others. Be able to identify problems effectively and systematically propose solutions. Taipei City, Taiwan WORK EXPERIENCE Assistant Manager (TSUTAYA) Ruentex Engineering & Construction Co., Ltd. • OctAug 2022 Design Thinking · Operations Management · Product Management · Cross-Cultural Communication Skills · Data Analysis · Copywriting · New Store Openings · Leadership · Teamwork - Annual sales meet 5%~10% of the