自傳
我是kate,個性活潑、認真積極,認識我的朋友都覺得我擁有超齡的內在。擁有行銷業務超過6年經歷,合作過政府公部門及許多民生消費企業。喜歡求新求變,具有使命必達的執行力,這幾年工作經驗累積,做事學會決策,思考保有周全,人生就是不停挑戰自己,唯有盡力做才能不留遺憾。
畢業後在醫美集團工作約四年的時間,負責業務推廣及品牌行銷,擬定每月的行銷策略、觀察市場動向及分析競品,並管理社群平台如:粉絲團、LINE、微信、微博的營運,參與電商平台建置與擔任聯繫對口,擁有豐富的參展經驗,例如大型美容展、旅遊展及外貿協會拓展銷售通路。
為了擴大規模,提升品牌形象,積極開發企業異業結盟,合作超過五十家企業如華碩、花旗銀行、全真集團、雄獅旅遊、遠雄人壽等,從陌生業務開發到提案、執行上線與後續成果追蹤,皆一手獨立完成作業,曾為部門創造超過百萬業績。
工作一段時間,希望累積不同類型產業經驗並轉換跑道,目前在整合行銷公司擔任PM,負責專案統籌與業務聯繫,進行全方位策略分析,從線上到線下皆參與執行,客戶包含政府公部門、3C資訊、美妝美容品、保健食品、建築業等,合作內容包括廣告、影音、社群、直播、活動,在行銷領域具備相當嫻熟經歷。
我喜歡接受新事物挑戰,不怕面對困難,不怕辛苦,邁向成功之路雖不容易,但只要不放棄努力堅持,熱愛自己嚮往的工作,就能有不斷前進的動力。
未來會再持續進修數據分析及商業應用,精進外語能力,打開職場視野充實自我,希望有機會可以加入貴公司與優秀夥伴們一起工作和成長。
My name is Kate. I have an outgoing personality and an earnest, proactive attitude. My friends perceive me as someone who is more mature than my age. I have over 6 years of experience in marketing and sales, and I have collaborated with government public sectors as well as many consumer companies. I like to innovate and I have the executive ability to accomplish every task. From my years of work experience, I have learned to make decisions and think thoughtfully. Life is about taking on challenges, and trying my best is the only way to leave no regrets.
After graduation, I worked at a medical cosmetics company for about four years. I was in charge of business promotion and brand marketing. I devised monthly marketing strategies, observed market trends, analyzed competitive products, and managed the company’s operation on social media platforms such as Facebook, LINE, WeChat, and Weibo. I participated in the construction of e-commerce platforms and served as the contact person. I also have abundant experience with exhibitions, including large-scale beauty exhibitions, travel exhibitions, and the External Trade Development Council’s sales channel expansions.
In order to expand the company and promote its brand image, I actively developed cross-industry alliance and collaborated with over 50 companies including Asus, Citibank, True Group, Lion Travel, and Farglory Life. From developing new business opportunities to making proposals, executing the project, and tracking subsequent performance, I managed to complete the tasks independently and had achieved a $1 million sales performance for my department.
After working for some time, I made a career change, hoping to gain new experiences in a different industry. Currently I am working as a PM at an integrated marketing company, where I am responsible for project coordination and business relation. I conduct comprehensive strategic analysis and take part in online and offline execution. My clients span across government public sectors, 3C information, cosmetic beauty products, health food, and the architecture industry. The content of our collaboration includes advertisement, video and audio, social media, live streaming, and other events. I am highly experienced in the field of marketing.
I like to take on new challenges and I am not afraid to face difficulties or hardship. Although the road to success is not an easy one, the persistence and passion in my desired work will continue to give me the motivation to move forward. In the future, I will continue to learn about data analysis and business application. I will learn a second language to broaden my professional horizon and advance myself. I hope to have an opportunity to join your company to work and grow with the wonderful team.