DBS Bank，Jun 2023- Now 

Corporate Communication and Workplace Experience

• Facilitate the integration of Citi Consumer Taiwan with DBS, ensuring a seamless transition for employees on change management, workplace experience and communication. 
• Work closely with Singapore headquarters and five other Asian countries on marketing plans and local event coordination.
• Craft engaging content for newsletters (2-3 per week), department videos, intranet and town hall meetings to boost employee engagement and strengthen alignment with company objectives. 
  
• Champion positive workplace culture through employee engagement initiatives, including wellness programs, team-building activities, and recognition programs.
  
• Deployed by: JLL

AnyMind Group，Sep 2022- Now

Senior Executive

• Managed clients (Taiwan L'Oreal Group) and partner relationships with influencers.
• Developed and executed influencer strategies to achieve overall brand growth and business goals within budget.
  
• Identified, negotiated and contracted influencers to support ongoing brand campaigns and drove e-commerce conversions and raised brand awareness.
• Helped Kiehl's to reach more than 63,000 fan comments within one hour of the live broadcast
• Main clients: Taiwan L'Oreal Group: Kiehl's, Lancôme, Giorgio Armani, etc. 
  
• Assisted with business development, proposal, and execution. 
  

Bemazing Brand Consulting Company，Jul 2020- Apr 2022

Project Manager

• Managed the project of Panasonic 45th anniversary brand renewal and OATLY TW 2021Q4 Brand Campaign
• Conducted two significant branding press conferences and with a 95% attendance rate in excess of 100 invited guests
• Planned 66,000 square meters land-use for a luxury villa with an infinity pool and assisted in planning brand image, marketing, membership rules
• Spearheaded cross-industry cooperative discussions in excess of 50 attendees, and led an average of 3 proposal briefings on a weekly basis
  
• Managed B2B relationship and and achieved 80% contract renewal rate among 20 clients

Easee Globe，Sep 2019- Mar 2020

Marketing Specialist and CEO Assistant

• Established business rapport and created presentations for meetings to enhance company branding and endorsements
• Collaborated with brand ambassadors to design marketing outlets (brochures & banners), and obtained exposures for clients’ products  
  

Era Ogilvy，Jul 2018  - Apr 2019 

• Established and maintained relationships with clients (MAZDA Taiwan), vendors and the test drivers
• Organized MAZDA Spring Feast for 300+ test drivers 
• Spearheaded cross department communication (media, advertising, CRM) by presenting translated and analyzed information regarding market rivals 
  

The Graduate Mingle, Sep 7, 2019

(Work and Travel) Cedar Point Amusement Park, Ohio, United States Jun 2017- Oct 2017 

Ride Operator

• Cooperated with people from different culture  and got an honor badge for my hospitality

Tamkang University, Sep 2014- Jun 2018

Bachelor Degree, English major