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Definition of Reputation Credits
Kelly
Strategic Partnerships • +886 963-042-468 • [email protected]
A resourceful strategic partnership coordinator with 5 years of experience in the mobile marketing industry, specializing in the field of live streaming entertainment, content strategy, and ad tech. Always delivering quality outcomes, passionate about creativity, aim to leverage partnerships by driving long-term growth and profitability with big picture thinking to enhance business goals.
Skills
• Partnership Development
• Business Negotiation
• User Acquisition
• Cross Functional Collaboration
• Google, Facebook, Apple Search Ads
• Google Analytics, AppsFlyer, Sensor Tower
• Microsoft Excel, PowerPoint, Word
• Python, Tableau, Power BI
Work Experience
Cheetah Mobile
Strategic Partnerships Manager
Jul 2019 ~ Present
• Drove growth in user base of live streaming app LiveMe by leading partnerships, including Google, Snapchat and Twitter, initiated the cooperation with Samsung and Xiaomi to launch pre-installation campaign in the latest mobile phones.
• Launched in-app music competition, Music House, with the top radio platform in the US, iHeart Radio; resulted in creating 50, 000 peak concurrent viewers and ultimately make the top 10 finalists perform at iHeart Theater.
• Achieved 9x ROI by managing 20+ ad networks, DSPs, and direct publishers to deeply understand their mediation logic, technical systems, and internal synergy to ignite the potential for premium traffic.
• Led budget allocation of every channel that reduced CPI by $1.2 in the U.S. of Google UACe campaigns by overseeing creative strategies and trend analysis from third-parties including Google Trends, Meltwater, and Sensor Tower.
Business Development Manager
Aug 2018 ~ Jul 2019
• Fostered strategic partnerships including Facebook and Google as the premium reseller in the Greater China Region and initiated new media partners with Twitter and Snapchat to develop competitive business landscape.
• Achieved 100% quota accomplishment for three consecutive quarters by overseeing sales progress and analyzing sales funnel to identify key drivers and conducting activation strategies to increase growth and reduce churn.
• Successfully pitched Xiaomi and boosted revenue by 200K after launched on Amazon within 30 days by working on pricing strategies, competitor analysis and go to market solutions of Xiaomi Mi Box and Google Home Mini bundle.
• Acquired 100+ sales leads and 20K advertising coupons from Facebook that reached 127% quota achievement for the sales goal of new clients by leading business negotiation with C-suite and Facebook cross-functional teams.
Account Manager
Mar 2018 ~ Aug 2018
• Delivered constructive ad bidding strategy that achieved 15% boost in key client retention across APAC and EMEA region, and conducted market research on ad networks mediation trends for Shopee, Lazada, and Tokopedia.
• Grew gross revenue from all clients by 10% QoQ by strategically allocating budget on multiple ad networks and DSP platforms, including The Trade Desk, AppNexus and external affiliate traffic to exceed the campaign objectives.
• Developed 10+ agency partners for using the advertising product and service, worked on product iteration with in house sales, product and engineer teams to optimize the product lifecycle.
TransBiz Ltd
Account Manager
Jun 2017 ~ Feb 2018
• Boosted a cosmetic brand's product ranking from 80 to 10 on Amazon by conducting competitor research including keyword ranking and pricing analysis to implement product listings and Amazon ads strategy.
• Built up an e-commerce website with multinational engineer and UI designer to increase the purchase rate by 18% by agilely optimized it based on the page conversion, bounce rate, and tracked the hotspot area of the payment page.
Education
National Chung Cheng University
Bachelor of Chinese Literature, 2011 ~ 2015
Bachelor of Business Administration, 2011 ~ 2015
Kelly
Strategic Partnerships • +886 963-042-468 • [email protected]
A resourceful strategic partnership coordinator with 5 years of experience in the mobile marketing industry, specializing in the field of live streaming entertainment, content strategy, and ad tech. Always delivering quality outcomes, passionate about creativity, aim to leverage partnerships by driving long-term growth and profitability with big picture thinking to enhance business goals.
Skills
• Partnership Development
• Business Negotiation
• User Acquisition
• Cross Functional Collaboration
• Google, Facebook, Apple Search Ads
• Google Analytics, AppsFlyer, Sensor Tower
• Microsoft Excel, PowerPoint, Word
• Python, Tableau, Power BI
Work Experience
Cheetah Mobile
Strategic Partnerships Manager
Jul 2019 ~ Present
• Drove growth in user base of live streaming app LiveMe by leading partnerships, including Google, Snapchat and Twitter, initiated the cooperation with Samsung and Xiaomi to launch pre-installation campaign in the latest mobile phones.
• Launched in-app music competition, Music House, with the top radio platform in the US, iHeart Radio; resulted in creating 50, 000 peak concurrent viewers and ultimately make the top 10 finalists perform at iHeart Theater.
• Achieved 9x ROI by managing 20+ ad networks, DSPs, and direct publishers to deeply understand their mediation logic, technical systems, and internal synergy to ignite the potential for premium traffic.
• Led budget allocation of every channel that reduced CPI by $1.2 in the U.S. of Google UACe campaigns by overseeing creative strategies and trend analysis from third-parties including Google Trends, Meltwater, and Sensor Tower.
Business Development Manager
Aug 2018 ~ Jul 2019
• Fostered strategic partnerships including Facebook and Google as the premium reseller in the Greater China Region and initiated new media partners with Twitter and Snapchat to develop competitive business landscape.
• Achieved 100% quota accomplishment for three consecutive quarters by overseeing sales progress and analyzing sales funnel to identify key drivers and conducting activation strategies to increase growth and reduce churn.
• Successfully pitched Xiaomi and boosted revenue by 200K after launched on Amazon within 30 days by working on pricing strategies, competitor analysis and go to market solutions of Xiaomi Mi Box and Google Home Mini bundle.
• Acquired 100+ sales leads and 20K advertising coupons from Facebook that reached 127% quota achievement for the sales goal of new clients by leading business negotiation with C-suite and Facebook cross-functional teams.
Account Manager
Mar 2018 ~ Aug 2018
• Delivered constructive ad bidding strategy that achieved 15% boost in key client retention across APAC and EMEA region, and conducted market research on ad networks mediation trends for Shopee, Lazada, and Tokopedia.
• Grew gross revenue from all clients by 10% QoQ by strategically allocating budget on multiple ad networks and DSP platforms, including The Trade Desk, AppNexus and external affiliate traffic to exceed the campaign objectives.
• Developed 10+ agency partners for using the advertising product and service, worked on product iteration with in house sales, product and engineer teams to optimize the product lifecycle.
TransBiz Ltd
Account Manager
Jun 2017 ~ Feb 2018
• Boosted a cosmetic brand's product ranking from 80 to 10 on Amazon by conducting competitor research including keyword ranking and pricing analysis to implement product listings and Amazon ads strategy.
• Built up an e-commerce website with multinational engineer and UI designer to increase the purchase rate by 18% by agilely optimized it based on the page conversion, bounce rate, and tracked the hotspot area of the payment page.