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Definition of Reputation Credits
Kristina Liao
Curator, Writer, Brand Marketing Specialist
Taichung City, Taiwan
A bilingual person holds a Master’s degree in Contemporary Curatorial Practice from Birmingham City University, UK. With more than 7 years of experience within a customer facing environment, I have further developed my skills within the museum and cultural sector. In recent work, I have 3 years of experience in brand marketing.
Work Experience
Brand Marketing Specialist • TGB Charity
September 2019 - November 2022
- Developing and executing creative online/offline projects in order to promote the brand.
- Building international cross-sector collaboration, especially with the charity sector.
- Developing and managing the official website.
- Writing press releases, copy and content.
- In charge of the brand CIS & logo registration.
Assistant Researcher 【Asia-Pacific Office for Aesthetic Education】 • National Academy for Educational Research, Taiwan
January 2017 - December 2018
- Researching and reviewing literature and documents on aesthetic education.
- Managing and updating the official website and social media.
- Developing and executing forums, workshops, seminars and conferences.
- Arranging tender process for large-scale government projects.
- Managing project budget.
Curatorial Project Coordinator • National Taiwan Museum of Fine Arts
August 2015 - December 2016
- Promoting the open call for submissions, sorting the artworks received, and collating the data of participants.
- Executing the affairs of exhibitions. Gathering and arranging the information for the exhibition.
- Arranging the conferences of the jury, including the contact, preparation and record.
- Receiving and assisting the international artists and judges.
- Editing and proofreading catalogues and other publications of the exhibitions.
- Exhibition installation and dismantling.
- Managing the official event website and emails.
- Writing and translating relative documents.
Assistant Curator • PING Art Space
February 2015 - July 2015
- Executing the affairs of exhibitions.
- Writing press releases of exhibitions and auctions.
- Editing, proofreading and translating the articles in the catalogues and other publications of the gallery.
- Planning and applying for the art fairs.
- In charge of external contact and communication of the gallery, including reception to the gallery’s artists and collectors.
- Managing the affairs of art auctions, including bids and commission of artworks or antiques.
- Researching and analysing the market price of artists’ works.
- Collating and archiving the data of the gallery.
Volunteer - Castle Keeper • Weoley Castle
April 2014 - September 2014
- Maintaining the appearance and the operation of the ruin.
- Assisting to conduct the events and activities of Weoley Castle
Volunteer - Historical Tour Guide • Museum of the Jewellery Quarter
April 2014 - September 2014
- Delivering regular guided tours of the factory.
- Enhancing the visiting experience with the knowledge of the jewellery trade, the people and the history of the Jewellery Quarter.
- Greeting and directing visitors around the museum.
Store Manager • Dushing Antique Bookstore
December 2012 - June 2013
- Managing internet auction and customer service activities so as to optimize and sustain sales performance, profitability and customer satisfaction.
- Managing and deploying personnel.
- Arranging, sorting, and researching goods such as paintings, antiques, ancient books, former documents and records in the store.
- Introducing customers to all categories of goods, and answering their queries.
- Selling the goods and negotiating with customers.
- In charge of maintaining the entire store.
Online Shop Assistant • Reuse.Com Network Co. Ltd.
August 2011 - July 2012
- Assisting with managing internet auction and customer service activities.
- Collecting and cleaning artistic works such as paintings, sculptures, antiques, etc.
- In charge of gathering and delivering goods.
- Assisting with general administrative affairs.
Part-time Waitress • I-Hsuan Restaurant
September 2009 - September 2010
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Part-time Sales Assistant • Glory Kingdom Corp
August 2010 - August 2010
- Greeting and introducing merchandise to customers.
- Replying to inquiries from customers timely and efficiently.
Administrative Assistant • Philosophy Department Office, Chung Cheng University
September 2008 - June 2010
- Gathering and logging information and performing other routine tasks as assigned.
- Typing and word-processing various documents and executing daily
operations.
- Preparing teaching aids, copying and collating written or printed materials for learning.
Part-time Clerk • 7-11 Convenient Chain Store
January 2010 - February 2010
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Part-time Staff • McDonald's Restaurants Ltd
July 2007 - September 2007
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Education
Birmingham City University
Master of Arts MA , Contemporary Curatorial Practice
2013 - 2014
National Chung Cheng University
Bachelor's Degree , Chinese Language and Literature
2007 - 2012
National Chung Cheng University
Bachelor's Degree , Philosophy
2007 - 2012
Skills
- Artistic
- Research
- Event Planning
- Branding
- campaign development & management
- Digital Marketing
- Curatorial Projects
- Website Content
- CSR/ESG專案管理
- Creative Writing
- Corporate Social Responsibility
- cross-industry cooperation
- Cross-sectoral communication
- Social Media Marketing
- Search Engine Optimization (SEO)
Languages
- English — Professional
- Chinese — Native or Bilingual
- French — Beginner
Kristina Liao
Curator, Writer, Brand Marketing Specialist
Taichung City, Taiwan
A bilingual person holds a Master’s degree in Contemporary Curatorial Practice from Birmingham City University, UK. With more than 7 years of experience within a customer facing environment, I have further developed my skills within the museum and cultural sector. In recent work, I have 3 years of experience in brand marketing.
Work Experience
Brand Marketing Specialist • TGB Charity
September 2019 - November 2022
- Developing and executing creative online/offline projects in order to promote the brand.
- Building international cross-sector collaboration, especially with the charity sector.
- Developing and managing the official website.
- Writing press releases, copy and content.
- In charge of the brand CIS & logo registration.
Assistant Researcher 【Asia-Pacific Office for Aesthetic Education】 • National Academy for Educational Research, Taiwan
January 2017 - December 2018
- Researching and reviewing literature and documents on aesthetic education.
- Managing and updating the official website and social media.
- Developing and executing forums, workshops, seminars and conferences.
- Arranging tender process for large-scale government projects.
- Managing project budget.
Curatorial Project Coordinator • National Taiwan Museum of Fine Arts
August 2015 - December 2016
- Promoting the open call for submissions, sorting the artworks received, and collating the data of participants.
- Executing the affairs of exhibitions. Gathering and arranging the information for the exhibition.
- Arranging the conferences of the jury, including the contact, preparation and record.
- Receiving and assisting the international artists and judges.
- Editing and proofreading catalogues and other publications of the exhibitions.
- Exhibition installation and dismantling.
- Managing the official event website and emails.
- Writing and translating relative documents.
Assistant Curator • PING Art Space
February 2015 - July 2015
- Executing the affairs of exhibitions.
- Writing press releases of exhibitions and auctions.
- Editing, proofreading and translating the articles in the catalogues and other publications of the gallery.
- Planning and applying for the art fairs.
- In charge of external contact and communication of the gallery, including reception to the gallery’s artists and collectors.
- Managing the affairs of art auctions, including bids and commission of artworks or antiques.
- Researching and analysing the market price of artists’ works.
- Collating and archiving the data of the gallery.
Volunteer - Castle Keeper • Weoley Castle
April 2014 - September 2014
- Maintaining the appearance and the operation of the ruin.
- Assisting to conduct the events and activities of Weoley Castle
Volunteer - Historical Tour Guide • Museum of the Jewellery Quarter
April 2014 - September 2014
- Delivering regular guided tours of the factory.
- Enhancing the visiting experience with the knowledge of the jewellery trade, the people and the history of the Jewellery Quarter.
- Greeting and directing visitors around the museum.
Store Manager • Dushing Antique Bookstore
December 2012 - June 2013
- Managing internet auction and customer service activities so as to optimize and sustain sales performance, profitability and customer satisfaction.
- Managing and deploying personnel.
- Arranging, sorting, and researching goods such as paintings, antiques, ancient books, former documents and records in the store.
- Introducing customers to all categories of goods, and answering their queries.
- Selling the goods and negotiating with customers.
- In charge of maintaining the entire store.
Online Shop Assistant • Reuse.Com Network Co. Ltd.
August 2011 - July 2012
- Assisting with managing internet auction and customer service activities.
- Collecting and cleaning artistic works such as paintings, sculptures, antiques, etc.
- In charge of gathering and delivering goods.
- Assisting with general administrative affairs.
Part-time Waitress • I-Hsuan Restaurant
September 2009 - September 2010
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Part-time Sales Assistant • Glory Kingdom Corp
August 2010 - August 2010
- Greeting and introducing merchandise to customers.
- Replying to inquiries from customers timely and efficiently.
Administrative Assistant • Philosophy Department Office, Chung Cheng University
September 2008 - June 2010
- Gathering and logging information and performing other routine tasks as assigned.
- Typing and word-processing various documents and executing daily
operations.
- Preparing teaching aids, copying and collating written or printed materials for learning.
Part-time Clerk • 7-11 Convenient Chain Store
January 2010 - February 2010
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Part-time Staff • McDonald's Restaurants Ltd
July 2007 - September 2007
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Education
Birmingham City University
Master of Arts MA , Contemporary Curatorial Practice
2013 - 2014
National Chung Cheng University
Bachelor's Degree , Chinese Language and Literature
2007 - 2012
National Chung Cheng University
Bachelor's Degree , Philosophy
2007 - 2012
Skills
- Artistic
- Research
- Event Planning
- Branding
- campaign development & management
- Digital Marketing
- Curatorial Projects
- Website Content
- CSR/ESG專案管理
- Creative Writing
- Corporate Social Responsibility
- cross-industry cooperation
- Cross-sectoral communication
- Social Media Marketing
- Search Engine Optimization (SEO)
Languages
- English — Professional
- Chinese — Native or Bilingual
- French — Beginner