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职场能力评价定义
林筱薇 Tiffany
Marketing Specialist
Taichung City, Taiwan
Work Experience
工作經歷
Marketing Specialist • Lumens Digital Optics Inc.
七月 2018 - 六月 2021
A. Trade Shows
Coordinator of international trade shows and multiple cross-departmental communication
1. ISE 2019 & 2020 - create the raffle activity to deepen branding awareness
Result: 300+ leads, 200+ YouTube subscribers
2. NAB 2019 - coordinate resources from each company department
Result: 500+ leads
3. Infocomm USA 2019 - implement big data, helping sales to achieve the goal
Result: 400+ leads
4. Infocomm India 2019 - collaborate with third-party VR software
Result: 700+ potential customer leads
B. New Product Launch
Project leader of marketing dept. for the NPI (New Product Introduction) process
1. Total 25 projects of new product launch
2. Total 6 projects of product EOL process
C. Social Media
1. Google Ads - Propose Google Ads project, increased 40% traffic in 1 month
2. YouTube - Establish YouTube channel, 1.3 times growth of subs in 6 months (subscribers 300 to 700)
D. Online Events
1. Webinar - coordinate and promote webinar as a project
2. March 2020, coordinate dealer meeting successfully before the Covid-19 outbreak
E. APP
1. First APP for servicing SI in Taiwan & USA, integrated customer service with sales revenue flow
2. Over 200 members signed up & more than 50 active users (members who use rebate points)
APP Marketing Specialist • Taiwan Joybon Co., Ltd.
十二月 2014 - 六月 2018
A. Online Campaign
1. 1111 event: 雙11好貨來襲
2. July snack season: 我不餓 但嘴巴寂寞 / 世足揪團追
3. Mid-Autumn Festival: 中秋國慶 雙節鉅惠
4. Promotion offline: 2017自游邦帶你17去墾丁
Result: Increase the richness of the APP content and have continued being online after I left the Joybon company
B. Taobao Online Shop
1. Establish a Taobao online store from 0 to 1
2. Online store promotion project with China festival and current events
3. Implement 直通車 advertising (similar to Google Ads)
C. Training 20+ stores to join the APP platform (郭元益, 糖村, 新復珍 and other well-known stores)
Education
Providence University
Business Administration
2010 - 2014
技能
技能
- Content Marketing
- Email Marketing
- Social Media Marketing
- Google Ads
- Event Planning & Management
- Digital Marketing
- Illustrator
- Final Cut Pro
語言
- Chinese - Native
- English - Professional
林筱薇 Tiffany
Marketing Specialist
Taichung City, Taiwan
Work Experience
工作經歷
Marketing Specialist • Lumens Digital Optics Inc.
七月 2018 - 六月 2021
A. Trade Shows
Coordinator of international trade shows and multiple cross-departmental communication
1. ISE 2019 & 2020 - create the raffle activity to deepen branding awareness
Result: 300+ leads, 200+ YouTube subscribers
2. NAB 2019 - coordinate resources from each company department
Result: 500+ leads
3. Infocomm USA 2019 - implement big data, helping sales to achieve the goal
Result: 400+ leads
4. Infocomm India 2019 - collaborate with third-party VR software
Result: 700+ potential customer leads
B. New Product Launch
Project leader of marketing dept. for the NPI (New Product Introduction) process
1. Total 25 projects of new product launch
2. Total 6 projects of product EOL process
C. Social Media
1. Google Ads - Propose Google Ads project, increased 40% traffic in 1 month
2. YouTube - Establish YouTube channel, 1.3 times growth of subs in 6 months (subscribers 300 to 700)
D. Online Events
1. Webinar - coordinate and promote webinar as a project
2. March 2020, coordinate dealer meeting successfully before the Covid-19 outbreak
E. APP
1. First APP for servicing SI in Taiwan & USA, integrated customer service with sales revenue flow
2. Over 200 members signed up & more than 50 active users (members who use rebate points)
APP Marketing Specialist • Taiwan Joybon Co., Ltd.
十二月 2014 - 六月 2018
A. Online Campaign
1. 1111 event: 雙11好貨來襲
2. July snack season: 我不餓 但嘴巴寂寞 / 世足揪團追
3. Mid-Autumn Festival: 中秋國慶 雙節鉅惠
4. Promotion offline: 2017自游邦帶你17去墾丁
Result: Increase the richness of the APP content and have continued being online after I left the Joybon company
B. Taobao Online Shop
1. Establish a Taobao online store from 0 to 1
2. Online store promotion project with China festival and current events
3. Implement 直通車 advertising (similar to Google Ads)
C. Training 20+ stores to join the APP platform (郭元益, 糖村, 新復珍 and other well-known stores)
Education
Providence University
Business Administration
2010 - 2014
技能
技能
- Content Marketing
- Email Marketing
- Social Media Marketing
- Google Ads
- Event Planning & Management
- Digital Marketing
- Illustrator
- Final Cut Pro
語言
- Chinese - Native
- English - Professional