Taiwan
Experienced in Marketing, Sales, and Product development of gaming electronics.
Currently working at MSI Gaming as a Product Marketing Manager.
Previous working experience:
Business Manager and Product Manager at ZOWIE esports (BenQ Corporation)
Education Background:
Master of Business Administration (NTNU)
七月 2021 - Present
Product Marketing Manager at MSI
Computing and Display department
Main tasks:
- Planned new product GTMK strategy.
- Executed internal product training for related teams/stakeholders.
- Engaged influencers / Esports players for product feedback and optimized product quality closely with the R&D team.
- Defined product feature
- Competitor and market trend analysis
九月 2018 - Present
At BenQ Corporation HQ office
Belongs to the business management team:
- Organized offline gaming/esports event (tournament, exhibition booth)
- Participated in an offline event and product training with the local sales team
- Utilized SIP management and minimized aging stocks
- Managed and engaged with KOLs, Influencers, pro players
- Planned new product launch in Europe with branch office and channel partners
- Managed official social media (social response)
- Visited local channel partners and new product training
- Amazon 3P seller project (Europe) to boost rev. and sell-out quantity.
六月 2018 - 九月 2018
ZOWIE product management team.
Dedicated to developing professional gaming peripherals for esports.
- Product roadmap planning
- Competitors analysis
- Internal product training for other depts.
七月 2016 - 八月 2016
The 4th batch of summer intern (Digital young leader camp)
- Conducted market research with clients to expand the O2O solutions business
- Proposed weakness analysis and retail store improvement O2O solution to Client
- Completed successfully the internship and achieved third place in the training program
2015 - 2017
2012 - 2015
Taiwan
Experienced in Marketing, Sales, and Product development of gaming electronics.
Currently working at MSI Gaming as a Product Marketing Manager.
Previous working experience:
Business Manager and Product Manager at ZOWIE esports (BenQ Corporation)
Education Background:
Master of Business Administration (NTNU)
七月 2021 - Present
Product Marketing Manager at MSI
Computing and Display department
Main tasks:
- Planned new product GTMK strategy.
- Executed internal product training for related teams/stakeholders.
- Engaged influencers / Esports players for product feedback and optimized product quality closely with the R&D team.
- Defined product feature
- Competitor and market trend analysis
九月 2018 - Present
At BenQ Corporation HQ office
Belongs to the business management team:
- Organized offline gaming/esports event (tournament, exhibition booth)
- Participated in an offline event and product training with the local sales team
- Utilized SIP management and minimized aging stocks
- Managed and engaged with KOLs, Influencers, pro players
- Planned new product launch in Europe with branch office and channel partners
- Managed official social media (social response)
- Visited local channel partners and new product training
- Amazon 3P seller project (Europe) to boost rev. and sell-out quantity.
六月 2018 - 九月 2018
ZOWIE product management team.
Dedicated to developing professional gaming peripherals for esports.
- Product roadmap planning
- Competitors analysis
- Internal product training for other depts.
七月 2016 - 八月 2016
The 4th batch of summer intern (Digital young leader camp)
- Conducted market research with clients to expand the O2O solutions business
- Proposed weakness analysis and retail store improvement O2O solution to Client
- Completed successfully the internship and achieved third place in the training program
2015 - 2017
2012 - 2015