Communication/Culture/Brands
These are the pillars on which both my client-side and agency experience have been built over the last ten years. During this journey I've held marketing roles at companies such as Itaú, one of the most prestigious brands in Brazil. On the Account Management side, I have served clients such as Apple for Latam markets (BR,MX,CO, CL) as well as companies spanning industry segments such as Food, Cosmetics, Technology and Philanthropy.
I'm a multitasking, goal-oriented professional with strong analytical skills and a unique combination of both strategic and creative perspectives. Trilingual: Portuguese, Spanish and English. Crazy for peoples’ stories, for 80’ Music and of course, Carnaval!
Looking for: Account Manager (Agencies) | Coordinator/Specialist for Production, Marketing & Communication.
Account Manager - Freelancer
VMLY & R | Sept 2018 -
Account Management for Sanofi, Pharma Industry, for Allegra, Pharmaton, Dulco and Enterogermina.
Responsible for coordinating Local and Global campaigns, for TV, Digital, Social, Performance, SEO, Brand Content, and Precision Marketing.
• Managing client objectives, expectations and timelines and communicating directions to internal team members in order to facilitate the process of developing effective strategies and briefs that lead to great work on brief.
• Coordination with Y&R France for Global campaigns.
• Precision Marketing: innovative strategy in which marketers analyze the specific wants, needs, interests, and behavioral patterns of particular user segments.
• Management of production budget.
Senior Account Supervisor
Media Arts Lab\TBWA | Dec 2015 - Aug 2018
Account Management for Apple Inc.: and Apple Music, responsible for coordinating Global and Local Advertising campaigns for the Brazil and LATAM markets for TV / OOH / Digital / Social, as well as developing local work, strategy and Global work adaptation for iPhone, iPad, Apple Watch and Shot on iPhone.
• Coordination of LATAM markets (BR,MX,CL,CO) for Global campaigns
• Spearhead the implementation of tactical plans to accomplish client’s objectives, while managing client and agency expectations
• Negotiate with production vendors such as films, print production, production houses - audio/video, music licensing, Artists and influencers
• Coordination of PR assets for campaign's launch, such as Artists interviews, content, videos and press release.
• Management of production budget
• Work directly with Media Team to define media strategy
• Daily interface with global team in Los Angeles, and reporting client in Miami
• Contribute creative and cultural insights
• Responsible for coordinating local productions.
Media Arts Lab/TBWA is the dedicated Apple AD agency worldwide and part of TBWA group.
Senior Account Supervisor
Media Arts Lab\TBWA | Dec 2015 - Aug 2018
Account Management for Apple Inc.: and Apple Music, responsible for coordinating Global and Local Advertising campaigns for the Brazil and LATAM markets for TV / OOH / Digital / Social, as well as developing local work, strategy and Global work adaptation for iPhone, iPad, Apple Watch and Shot on iPhone.
• Coordination of LATAM markets (BR,MX,CL,CO) for Global campaigns
• Spearhead the implementation of tactical plans to accomplish client’s objectives, while managing client and agency expectations
• Negotiate with production vendors such as films, print production, production houses - audio/video, music licensing, Artists and influencers
• Coordination of PR assets for campaign's launch, such as Artists interviews, content, videos and press release.
• Manage production budget
• Work directly with Media Team to define media strategy
• Daily interface with global team in Los Angeles, and reporting client in Miami
• Contribute creative and cultural insights
• Responsible for coordinating local productions
Media Arts Lab/TBWA is the dedicated Apple AD agency worldwide and part of TBWA group.
Account Supervisor
Lew'Lara\TBWA - Jan 2015 - Dec 2015
Account Management & Communication development for Accounts such as Coty Group, Monange, Paixão, Bozzano, Risqué, food industry JBS - biggest company in Brazil and non-profit sector Se Toque Institute/Org.
• Strong internal relationship across departments to manage and evaluate strategic and creative development and efficient execution across all platforms (TV, Print, OOH, Social, Digital)
• Development of new business pitches and presentations
• Management of budget for production.
Marketing Coordinator
Cacau Show - May 2013 - Dec 2014
Strategic planning & campaign development – from concept to communication deliveries: TV, sponsorship, print media, merchandising, digital and social. Cacau Show is the largest chain of Chocolate stores in the world, and has more than 2.000 franchise stores throughout Brazil.
• Media and production budget management and control
• Promotion and retail communication (trade mkt) coordination
• Expertise in seasonal projects such as Valentine’s Days, Easter (2013/2014) and Christmas
• Lead creative agencies and producers, from briefing through final delivery, to develop creative campaigns and content
Account Executive - Freelancer
Lew'Lara\TBWA Oct 2012 - Apr 2013
Managing the communication development of the accounts Brasil Kirin (Schincariol), GQ Magazine, Raíze, Camargo Corrêa.
• Client presentations development & creation.
• Budget control for production.
• Close interaction with Digital, In-Store & Media teams to ensure consistent & optimized communications across All platafors
Marketing Analyst
Itaú Unibanco - Jan 2005 - Feb 2011
Product planning, events coordination and services marketing for online, offline and direct channels. Tactical management & development of the Itaú Unibanco merger communication project.
Itaú Bank is most valuable brand of Brazil.
• Planning & Coordinate internal and external events.
• Budget control.
• Internal presentations development.
2018 - O Carnaval é Seu.
The centerpiece of the campaign is a music video, shot entirely on iPhone X, highlighting the many faces of a bloco through live-action and Portrait Selfies. Emerging Brazilian artist IZA together with Moraes Moreira, the original composer, reinterpret a classic Carnaval song as they dance through the bloco.
Apple Music|Digital|Social|PR|TV|OOH.
2017 - Meu Bloco na Rua.
Music Video Shot on iPhone 7, by BaianaSystem feat. Yzalú,
Apple Music|Digital|Social|PR
OOH
2000 - 2004
ESPM / Escola Superior de Propaganda e Marketing Bachelor in business administration and Marketing
2005 - 2006
USP / University of São Paulo
Master in Communications &PR
2011
SVA School of Visual Arts – NY USA
Business Strategy: Defining the brand
2012
MIAMI AD SCHOOL
Planning bootcamp
2011 - 2012
Cultural exchange in NYC
English: Fluent
Spanish: Fluent
Portuguese: Native
Communication/Culture/Brands
These are the pillars on which both my client-side and agency experience have been built over the last ten years. During this journey I've held marketing roles at companies such as Itaú, one of the most prestigious brands in Brazil. On the Account Management side, I have served clients such as Apple for Latam markets (BR,MX,CO, CL) as well as companies spanning industry segments such as Food, Cosmetics, Technology and Philanthropy.
I'm a multitasking, goal-oriented professional with strong analytical skills and a unique combination of both strategic and creative perspectives. Trilingual: Portuguese, Spanish and English. Crazy for peoples’ stories, for 80’ Music and of course, Carnaval!
Looking for: Account Manager (Agencies) | Coordinator/Specialist for Production, Marketing & Communication.
Account Manager - Freelancer
VMLY & R | Sept 2018 -
Account Management for Sanofi, Pharma Industry, for Allegra, Pharmaton, Dulco and Enterogermina.
Responsible for coordinating Local and Global campaigns, for TV, Digital, Social, Performance, SEO, Brand Content, and Precision Marketing.
• Managing client objectives, expectations and timelines and communicating directions to internal team members in order to facilitate the process of developing effective strategies and briefs that lead to great work on brief.
• Coordination with Y&R France for Global campaigns.
• Precision Marketing: innovative strategy in which marketers analyze the specific wants, needs, interests, and behavioral patterns of particular user segments.
• Management of production budget.
Senior Account Supervisor
Media Arts Lab\TBWA | Dec 2015 - Aug 2018
Account Management for Apple Inc.: and Apple Music, responsible for coordinating Global and Local Advertising campaigns for the Brazil and LATAM markets for TV / OOH / Digital / Social, as well as developing local work, strategy and Global work adaptation for iPhone, iPad, Apple Watch and Shot on iPhone.
• Coordination of LATAM markets (BR,MX,CL,CO) for Global campaigns
• Spearhead the implementation of tactical plans to accomplish client’s objectives, while managing client and agency expectations
• Negotiate with production vendors such as films, print production, production houses - audio/video, music licensing, Artists and influencers
• Coordination of PR assets for campaign's launch, such as Artists interviews, content, videos and press release.
• Management of production budget
• Work directly with Media Team to define media strategy
• Daily interface with global team in Los Angeles, and reporting client in Miami
• Contribute creative and cultural insights
• Responsible for coordinating local productions.
Media Arts Lab/TBWA is the dedicated Apple AD agency worldwide and part of TBWA group.
Senior Account Supervisor
Media Arts Lab\TBWA | Dec 2015 - Aug 2018
Account Management for Apple Inc.: and Apple Music, responsible for coordinating Global and Local Advertising campaigns for the Brazil and LATAM markets for TV / OOH / Digital / Social, as well as developing local work, strategy and Global work adaptation for iPhone, iPad, Apple Watch and Shot on iPhone.
• Coordination of LATAM markets (BR,MX,CL,CO) for Global campaigns
• Spearhead the implementation of tactical plans to accomplish client’s objectives, while managing client and agency expectations
• Negotiate with production vendors such as films, print production, production houses - audio/video, music licensing, Artists and influencers
• Coordination of PR assets for campaign's launch, such as Artists interviews, content, videos and press release.
• Manage production budget
• Work directly with Media Team to define media strategy
• Daily interface with global team in Los Angeles, and reporting client in Miami
• Contribute creative and cultural insights
• Responsible for coordinating local productions
Media Arts Lab/TBWA is the dedicated Apple AD agency worldwide and part of TBWA group.
Account Supervisor
Lew'Lara\TBWA - Jan 2015 - Dec 2015
Account Management & Communication development for Accounts such as Coty Group, Monange, Paixão, Bozzano, Risqué, food industry JBS - biggest company in Brazil and non-profit sector Se Toque Institute/Org.
• Strong internal relationship across departments to manage and evaluate strategic and creative development and efficient execution across all platforms (TV, Print, OOH, Social, Digital)
• Development of new business pitches and presentations
• Management of budget for production.
Marketing Coordinator
Cacau Show - May 2013 - Dec 2014
Strategic planning & campaign development – from concept to communication deliveries: TV, sponsorship, print media, merchandising, digital and social. Cacau Show is the largest chain of Chocolate stores in the world, and has more than 2.000 franchise stores throughout Brazil.
• Media and production budget management and control
• Promotion and retail communication (trade mkt) coordination
• Expertise in seasonal projects such as Valentine’s Days, Easter (2013/2014) and Christmas
• Lead creative agencies and producers, from briefing through final delivery, to develop creative campaigns and content
Account Executive - Freelancer
Lew'Lara\TBWA Oct 2012 - Apr 2013
Managing the communication development of the accounts Brasil Kirin (Schincariol), GQ Magazine, Raíze, Camargo Corrêa.
• Client presentations development & creation.
• Budget control for production.
• Close interaction with Digital, In-Store & Media teams to ensure consistent & optimized communications across All platafors
Marketing Analyst
Itaú Unibanco - Jan 2005 - Feb 2011
Product planning, events coordination and services marketing for online, offline and direct channels. Tactical management & development of the Itaú Unibanco merger communication project.
Itaú Bank is most valuable brand of Brazil.
• Planning & Coordinate internal and external events.
• Budget control.
• Internal presentations development.
2018 - O Carnaval é Seu.
The centerpiece of the campaign is a music video, shot entirely on iPhone X, highlighting the many faces of a bloco through live-action and Portrait Selfies. Emerging Brazilian artist IZA together with Moraes Moreira, the original composer, reinterpret a classic Carnaval song as they dance through the bloco.
Apple Music|Digital|Social|PR|TV|OOH.
2017 - Meu Bloco na Rua.
Music Video Shot on iPhone 7, by BaianaSystem feat. Yzalú,
Apple Music|Digital|Social|PR
OOH
2000 - 2004
ESPM / Escola Superior de Propaganda e Marketing Bachelor in business administration and Marketing
2005 - 2006
USP / University of São Paulo
Master in Communications &PR
2011
SVA School of Visual Arts – NY USA
Business Strategy: Defining the brand
2012
MIAMI AD SCHOOL
Planning bootcamp
2011 - 2012
Cultural exchange in NYC
English: Fluent
Spanish: Fluent
Portuguese: Native