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Definition of Reputation Credits
Marissa Land
Innovator, storyteller, revenue generator
Passionate, creative, and influential marketing professional with analytical and storytelling skills that compel customers to buy. 15+ years of B2B experience driving business growth through collaboration, positioning, messaging, and winning go-to-market strategies. High emotional intelligence and ability to create consensus across multiple stakeholders to achieve business outcomes. More than a decade of successful experience working remotely, with the ability to build and foster strong working relationships across all levels of the organization.
Experience
Senior Product Marketing Manager at Workfront: Dec. 2018 to May 2020
- Developed and executed Marketing programs that created a preference for Workfront, employing deep expertise in Human Resources, Marketing, and New Product Development
- Leveraged knowledge of customers, the market, our competitive position, and our solution to determine product-market fit and ensure we had a complete and differentiated solution.
- Enabled sales reps with expansion strategies, persuasive pitches, buyer personas, battle cards, and other playbook materials to increase acquisition, retention, and revenue goals.
- Created compelling value propositions, messaging frameworks, collateral and content that were socialized throughout the organization and used in integrated marketing strategies and campaigns.
- Created and trained sales reps on an effective ROI model for use with prospects and customers, increasing win rates as high as 80% for consistent users of the solution.
- Established a customer adoption model based on research and interviews focused on what the most successful customers have in common; a model that was expanded, embraced across the organization, and used by the consulting and partner teams.
Product Marketing Strategist at Cornerstone OnDemand: Jan. 2016 to Dec. 2018
- Collaborated with executive stakeholders and marketing channels to develop and support a cohesive go-to-market strategy for Cornerstone's offerings, with a specific focus on client experience/success.
- Worked with Chief Operating Officer, Customer Success teams, and industry thought leaders to differentiate Cornerstone's exceptional client service in the marketplace.
- Developed and drove integrated marketing campaigns in collaboration Product, Sales, and Marketing.
- Collaborated with PR, Analyst Relations, and Digital Marketing for positive media, analyst and online coverage.
- Trained sales reps and other stakeholders around the globe on our offerings, our competitive position, and our message to the marketplace.
- Working with the global head of Thought Leadership and Advisory Services, created and managed a strategic and tactical playbook to help Sales reps increase win rates for complex, multi-million dollar opportunities.
Strategic Marketing Planner and various roles at Deloitte: 2004 to Dec. 2015
- Developed and executed strategic, integrated marketing plans for various markets in Deloitte's West Region.
- Served as trusted advisor to regional and office managing partners to bring the full breadth of the firm's offerings to prospects and clients.
- Led and developed an international team to analyze market trends and opportunities.
- Worked with campaign managers to execute on strategic marketing priorities.
- Formulated, analyzed and presented market data to executives and business unit leaders to highlight competitive positioning, emerging issues, trends, and opportunities in horizontal and vertical markets.
- Collaborated across extended teams including Public Relations, Community Involvement, Creative/Design and outside organizations to grow brand recognition and penetrate target markets and accounts.
- Participated in all levels of event execution including agenda development, speaker identification, promotion, logistics, budgeting and ROI.
- Worked with account teams to effectively manage relationships, bolster win rates and increase overall value delivered throughout each stage of the client lifecycle.
- Developed best-in-class collateral materials and produced customized thoughtware.
Work samples
Strategy and Execution
Selected to work with Cornerstone executives on a global business transformation initiative that increased stock value by more than 46% from inception in 2017 until departure in late 2018.
Executive Roundtables and Events
Gathered company executives and board members for discussions on trending matters in corporate governance. Keynote speakers have ranged from motivational speakers to industry game-changers.
Revenue Growth
Collaborated with a small group of marketers to pilot and drive Deloitte's middle-market growth initiative. Through our successful go-to-market strategy, we reached our five-year goal to generate $3B in incremental revenue.
Testimonials
Marissa has proven to be a critical, strategic player on our marketing team. She takes a thoughtful, methodical, and comprehensive approach to crafting her messaging/positioning and creating marketing programs, which has impressed both her peers and leadership over and over. She's also brought a significant amount of innovation to her role, creating impactful marketing programs and helping her internal customers think about projects differently through her facilitation, experience, and insights that she has gathered from market analysts. Her passion for services marketing is clear. Overall, the feedback I receive on Marissa has been exceptional, and we are thrilled to have her on the Product & Solution Marketing team. Yet, I know any organization would be blessed to have her on their team.
Leslie Kostrikin, AVP, Global Portfolio Management at GenpactFormer Director of Product Marketing at Cornerstone
Tomorrow is our third annual FRED Conference, and for the last few weeks, I've kept saying a silent prayer of thanks to Marissa and my other former Deloitte colleagues who created so many brilliant tools for our inaugural FRED Conference that we mostly just replicate their innovative ideas...because I have not had to generate a solo "best idea" since I met her and my Deloitte team 15 years ago.
Mari-Anne Kehler, Co-Founder of FRED ConferenceChief Marketing and Strategy Officer at Green Hasson & JanksFormer National Marketing Director at Deloitte
Marissa excels as a marketing manager and beyond. In her added role as leader of our national marketing channel's Learning & Development Council, I can state unequivocally that Marissa hit it out of the ballpark. We really had no idea of the level of complexity we were taking on. Her ability to own it was unmatched. Every time I threw it back to her, she took it and ran with it. Every obstacle we hit, she found a way around - and she rallied the other teammates at the same time. The results have been phenomenal!
Lisa Taylor, Leadership Development Coach and FacilitatorFormer West Region Marketing Director at Deloitte
See additional testimonials and endorsements here.
Additional Information
- Bachelor of Science Degree in Business Management - University of Phoenix, Gardena, CA
- Master of Arts Degree in Education - Pepperdine University, Malibu, CA
- Proud mother, avid hiker, podcast enthusiast, and co-ed softball player
Marissa Land
Innovator, storyteller, revenue generator
Passionate, creative, and influential marketing professional with analytical and storytelling skills that compel customers to buy. 15+ years of B2B experience driving business growth through collaboration, positioning, messaging, and winning go-to-market strategies. High emotional intelligence and ability to create consensus across multiple stakeholders to achieve business outcomes. More than a decade of successful experience working remotely, with the ability to build and foster strong working relationships across all levels of the organization.
Experience
Senior Product Marketing Manager at Workfront: Dec. 2018 to May 2020
- Developed and executed Marketing programs that created a preference for Workfront, employing deep expertise in Human Resources, Marketing, and New Product Development
- Leveraged knowledge of customers, the market, our competitive position, and our solution to determine product-market fit and ensure we had a complete and differentiated solution.
- Enabled sales reps with expansion strategies, persuasive pitches, buyer personas, battle cards, and other playbook materials to increase acquisition, retention, and revenue goals.
- Created compelling value propositions, messaging frameworks, collateral and content that were socialized throughout the organization and used in integrated marketing strategies and campaigns.
- Created and trained sales reps on an effective ROI model for use with prospects and customers, increasing win rates as high as 80% for consistent users of the solution.
- Established a customer adoption model based on research and interviews focused on what the most successful customers have in common; a model that was expanded, embraced across the organization, and used by the consulting and partner teams.
Product Marketing Strategist at Cornerstone OnDemand: Jan. 2016 to Dec. 2018
- Collaborated with executive stakeholders and marketing channels to develop and support a cohesive go-to-market strategy for Cornerstone's offerings, with a specific focus on client experience/success.
- Worked with Chief Operating Officer, Customer Success teams, and industry thought leaders to differentiate Cornerstone's exceptional client service in the marketplace.
- Developed and drove integrated marketing campaigns in collaboration Product, Sales, and Marketing.
- Collaborated with PR, Analyst Relations, and Digital Marketing for positive media, analyst and online coverage.
- Trained sales reps and other stakeholders around the globe on our offerings, our competitive position, and our message to the marketplace.
- Working with the global head of Thought Leadership and Advisory Services, created and managed a strategic and tactical playbook to help Sales reps increase win rates for complex, multi-million dollar opportunities.
Strategic Marketing Planner and various roles at Deloitte: 2004 to Dec. 2015
- Developed and executed strategic, integrated marketing plans for various markets in Deloitte's West Region.
- Served as trusted advisor to regional and office managing partners to bring the full breadth of the firm's offerings to prospects and clients.
- Led and developed an international team to analyze market trends and opportunities.
- Worked with campaign managers to execute on strategic marketing priorities.
- Formulated, analyzed and presented market data to executives and business unit leaders to highlight competitive positioning, emerging issues, trends, and opportunities in horizontal and vertical markets.
- Collaborated across extended teams including Public Relations, Community Involvement, Creative/Design and outside organizations to grow brand recognition and penetrate target markets and accounts.
- Participated in all levels of event execution including agenda development, speaker identification, promotion, logistics, budgeting and ROI.
- Worked with account teams to effectively manage relationships, bolster win rates and increase overall value delivered throughout each stage of the client lifecycle.
- Developed best-in-class collateral materials and produced customized thoughtware.
Work samples
Strategy and Execution
Selected to work with Cornerstone executives on a global business transformation initiative that increased stock value by more than 46% from inception in 2017 until departure in late 2018.
Executive Roundtables and Events
Gathered company executives and board members for discussions on trending matters in corporate governance. Keynote speakers have ranged from motivational speakers to industry game-changers.
Revenue Growth
Collaborated with a small group of marketers to pilot and drive Deloitte's middle-market growth initiative. Through our successful go-to-market strategy, we reached our five-year goal to generate $3B in incremental revenue.
Testimonials
Marissa has proven to be a critical, strategic player on our marketing team. She takes a thoughtful, methodical, and comprehensive approach to crafting her messaging/positioning and creating marketing programs, which has impressed both her peers and leadership over and over. She's also brought a significant amount of innovation to her role, creating impactful marketing programs and helping her internal customers think about projects differently through her facilitation, experience, and insights that she has gathered from market analysts. Her passion for services marketing is clear. Overall, the feedback I receive on Marissa has been exceptional, and we are thrilled to have her on the Product & Solution Marketing team. Yet, I know any organization would be blessed to have her on their team.
Leslie Kostrikin, AVP, Global Portfolio Management at GenpactFormer Director of Product Marketing at Cornerstone
Tomorrow is our third annual FRED Conference, and for the last few weeks, I've kept saying a silent prayer of thanks to Marissa and my other former Deloitte colleagues who created so many brilliant tools for our inaugural FRED Conference that we mostly just replicate their innovative ideas...because I have not had to generate a solo "best idea" since I met her and my Deloitte team 15 years ago.
Mari-Anne Kehler, Co-Founder of FRED ConferenceChief Marketing and Strategy Officer at Green Hasson & JanksFormer National Marketing Director at Deloitte
Marissa excels as a marketing manager and beyond. In her added role as leader of our national marketing channel's Learning & Development Council, I can state unequivocally that Marissa hit it out of the ballpark. We really had no idea of the level of complexity we were taking on. Her ability to own it was unmatched. Every time I threw it back to her, she took it and ran with it. Every obstacle we hit, she found a way around - and she rallied the other teammates at the same time. The results have been phenomenal!
Lisa Taylor, Leadership Development Coach and FacilitatorFormer West Region Marketing Director at Deloitte
See additional testimonials and endorsements here.
Additional Information
- Bachelor of Science Degree in Business Management - University of Phoenix, Gardena, CA
- Master of Arts Degree in Education - Pepperdine University, Malibu, CA
- Proud mother, avid hiker, podcast enthusiast, and co-ed softball player