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Definition of Reputation Credits
Angela Andrisani
Working in the marketing team in Ferrero, one of the leading company in the market, is providing me a strong FMCG knowledge, cooperating on an internam key NPD project enables me to understand the processes behind success.
Key Skills
Master user of data software:
Nielsen, IRI, Kantar worldwpanel, IPSOS for both UK and Irish market.
Able to work in a fast paced environment and contribute to strategic NPD launch
Team player with Social Psychology background
Experience
Tracking Sell-in and Sell-out collecting data from Nielsen, internal forecasting tools known as BI, Sales diary, IRI, Kantar, IPSOS Analyse and interpret the trends in the market, competitors analysis and seasonal review.
Collaborate with other team insternally such as Customer Development, Irish Department, Brand and Group managers to produce the Session Review, a presentation showcasing Thorntons performance
Contribute to the Sales Presentation: underline brand performance, to ensure retailers sell-in and listings
Depth analysis and review into new competitor product launches (NPD) and seasonal activities
Manage Facebook page when FB competition runs.
Results: the event registered +13% of Returning Guests and a significant donation from one of our Special Platinum Guest.
Results: Each trainee, under specific training activities, passed middle text exams and final exam on Italian Grammar and Syntax.
Education
Neuromarketing - Studio Samo, Italy - March 2017
Psychological Web Marketing, How your brain works, Dopamine Activator, Color Sensitiveness, Persona and Call to Action, Visual Attention and Pattern, Attention Level, Framing, Choice Paradox , Leadership Process, Behind the Stage, Emotional Journey, Psychological Client Approach.
Social Psychology - Course EdX -University of Queensland - Australia - March 2017
How to influence during the decisional process, the Yes Theory, Verbal and Non Verbal Communication, Body Language, Cross cultural Differences as lever for the Engagement, Mirror Neurons, Stereotypes and Prejudices as opportunity.
Social Media Marketing - Master Hootsuite - Vancouver, Canada - February 2017
Each business can use Social Networks as a part of its marketing resources. Each well curated Social combines Network and Visibility all over the world with a low cost engagement. Acquisition and implementation of strategic digital tools, KPI, KPI follow-up, SEO, SEM, SocialAds, Community Management, Time to Publish, Activities, Distribution, Procedures to support a strategy for a successful Digital Product Marketing Organization
Marketing And Communications - Master degree - Bologna, Italy - March 2015
Quantitative Statistics, Economics, Product Marketing, Budget Management, Swot Analysis, Benchmark Analysis, Sell-In, Sell-Out, Field Sales Logics, Trade Marketing, How to Sell, Customer Releationship Management, Procurement and Planning, International Marketing e Global Strategy. Thesis: The Made in Italy Marketing: between forgery and opportunity. The empirical case of forgery in Istanbul - Turkey
Economic Science and Communication - Erasmus Project at Galatasaray Universitesi - Istanbul, Turkey - February 2015
Six Months at the Trilingual University of Galatasaray - part of Sorbonne Paris- acquiring skills such as Business Communication (EN), Marketing industrielle (FR), Enterprise Strategy (FR), Consistency of Business Management Activities (EN), Market Analysis in both English and French language. Conclusion of the Education Training with Survey Monkey and Data collection for my thesis (Feb 2015).
Advertising Communication - Bachelor Degree- Urbino, Italy
- December 2011
Advertising Campaigns on old and emergent Social Media, Theory of Visual and Non visual advertising, Persuasive Communication, Hidden Ads, Advertising History, Linguistics. Opportunities Captcha, Base Use of Photoshop and Illustrator to create contents. (Dec 2011).
Technical Skills & Interpersonal Skills
Buffer | Social Media | Hootsuite | Pinterest | Facebook | LinkedIn | KPI | ROI | B2B | SocialAds |Timing and Key Dates | Survey Monkey | Boolean Search | X-Ray|Customer Relationship Management | Power Point | PPT | Excel | Microsoft Office | MS Office|Traffic |Customer and Competitor Assessment | Problem Solving | Adaptability
Languages
Italian (Mother Tongue), English (C1) , French (B2), Spanish (Basic)
Angela Andrisani
Working in the marketing team in Ferrero, one of the leading company in the market, is providing me a strong FMCG knowledge, cooperating on an internam key NPD project enables me to understand the processes behind success.
Key Skills
Master user of data software:
Nielsen, IRI, Kantar worldwpanel, IPSOS for both UK and Irish market.
Able to work in a fast paced environment and contribute to strategic NPD launch
Team player with Social Psychology background
Experience
Tracking Sell-in and Sell-out collecting data from Nielsen, internal forecasting tools known as BI, Sales diary, IRI, Kantar, IPSOS Analyse and interpret the trends in the market, competitors analysis and seasonal review.
Collaborate with other team insternally such as Customer Development, Irish Department, Brand and Group managers to produce the Session Review, a presentation showcasing Thorntons performance
Contribute to the Sales Presentation: underline brand performance, to ensure retailers sell-in and listings
Depth analysis and review into new competitor product launches (NPD) and seasonal activities
Manage Facebook page when FB competition runs.
Results: the event registered +13% of Returning Guests and a significant donation from one of our Special Platinum Guest.
Results: Each trainee, under specific training activities, passed middle text exams and final exam on Italian Grammar and Syntax.
Education
Neuromarketing - Studio Samo, Italy - March 2017
Psychological Web Marketing, How your brain works, Dopamine Activator, Color Sensitiveness, Persona and Call to Action, Visual Attention and Pattern, Attention Level, Framing, Choice Paradox , Leadership Process, Behind the Stage, Emotional Journey, Psychological Client Approach.
Social Psychology - Course EdX -University of Queensland - Australia - March 2017
How to influence during the decisional process, the Yes Theory, Verbal and Non Verbal Communication, Body Language, Cross cultural Differences as lever for the Engagement, Mirror Neurons, Stereotypes and Prejudices as opportunity.
Social Media Marketing - Master Hootsuite - Vancouver, Canada - February 2017
Each business can use Social Networks as a part of its marketing resources. Each well curated Social combines Network and Visibility all over the world with a low cost engagement. Acquisition and implementation of strategic digital tools, KPI, KPI follow-up, SEO, SEM, SocialAds, Community Management, Time to Publish, Activities, Distribution, Procedures to support a strategy for a successful Digital Product Marketing Organization
Marketing And Communications - Master degree - Bologna, Italy - March 2015
Quantitative Statistics, Economics, Product Marketing, Budget Management, Swot Analysis, Benchmark Analysis, Sell-In, Sell-Out, Field Sales Logics, Trade Marketing, How to Sell, Customer Releationship Management, Procurement and Planning, International Marketing e Global Strategy. Thesis: The Made in Italy Marketing: between forgery and opportunity. The empirical case of forgery in Istanbul - Turkey
Economic Science and Communication - Erasmus Project at Galatasaray Universitesi - Istanbul, Turkey - February 2015
Six Months at the Trilingual University of Galatasaray - part of Sorbonne Paris- acquiring skills such as Business Communication (EN), Marketing industrielle (FR), Enterprise Strategy (FR), Consistency of Business Management Activities (EN), Market Analysis in both English and French language. Conclusion of the Education Training with Survey Monkey and Data collection for my thesis (Feb 2015).
Advertising Communication - Bachelor Degree- Urbino, Italy
- December 2011
Advertising Campaigns on old and emergent Social Media, Theory of Visual and Non visual advertising, Persuasive Communication, Hidden Ads, Advertising History, Linguistics. Opportunities Captcha, Base Use of Photoshop and Illustrator to create contents. (Dec 2011).
Technical Skills & Interpersonal Skills
Buffer | Social Media | Hootsuite | Pinterest | Facebook | LinkedIn | KPI | ROI | B2B | SocialAds |Timing and Key Dates | Survey Monkey | Boolean Search | X-Ray|Customer Relationship Management | Power Point | PPT | Excel | Microsoft Office | MS Office|Traffic |Customer and Competitor Assessment | Problem Solving | Adaptability
Languages
Italian (Mother Tongue), English (C1) , French (B2), Spanish (Basic)