National Chengchi University Work Experience Swipecool Inc. , Marketing Manager, Jan 2022 ~ Jun 2022 Swipe App - Your Online Dance Class Cross-functional project management: - Led the product, content, and market team to be on the same page by aligning the operation goal and TA - Launch a new course content & new product function - app coupon Business corporation project management: - Planned the marketing project with the external team - Integrated the resources of the internal team to launch the new MVP product - Won The 8th TWBC Marketing Competition - 1st Place Course Planning: - Empathized the product TA's needs, planned the course with teachers
Completed Android TV & Apple TV Apps, and brought in partners like Apple, BenQ, SONY, and Xiaomi.
Led SEO projects. The average search result ranking rose from 9 to 7. Impression and clicks grew over 100% (YoY).
Led App Store Optimization projects, and the app was selected by App Store as Editors' Picked for more than 10 times.
Enhanced purchase & free trial user flows and reduced the bounce rate by 9.06% within 3 months.
Formed features for new biz models, including 4K video, Video Download Service, EST services, and Theme Pages.
Tracked key performance indicators by using Google Analytics, GA4, Firebase, & Tableau.
PM/UIUX Designer, Hiiir Inc. 2015/05 ~ 2018/09
UIUX Designer, e-Commerce: optimized the UI of rewarding system and shopping cart (friDay Shopping / ShoppingPlus).
Executive Assistant to Marketing Director, e-Commerce: helped organize the features that the Marketing Department needed. Prepared business proposals, sales kits, operational reports for high management levels.
Product Manager, 巷弄App: based on the profit-sharing model, developed a back-end system and adjust app's user flow. This project successfully onboarded 500 partnering merchants.
Project Manager, CareMyPet App: developed an app, CareMyPet, the app for pet's healthcare, from 0 to 1. Launched the app in Taiwan and China market.
Freelance PM/UX, 1009 Design 2014/05 ~ 2015/04
Created prototypes for GoMore website, app, a Kickstarter page, CES show, and other marketing events.
Redesigned an English learning app, Word King, and an English learning website, TOEIC 900, by creating prototypes.
Completed Android TV & Apple TV Apps, and brought in partners like Apple, BenQ, SONY, and Xiaomi.
Led SEO projects. The average search result ranking rose from 9 to 7. Impression and clicks grew over 100% (YoY).
Led App Store Optimization projects, and the app was selected by App Store as Editors' Picked for more than 10 times.
Enhanced purchase & free trial user flows and reduced the bounce rate by 9.06% within 3 months.
Formed features for new biz models, including 4K video, Video Download Service, EST services, and Theme Pages.
Tracked key performance indicators by using Google Analytics, GA4, Firebase, & Tableau.
PM/UIUX Designer, Hiiir Inc. 2015/05 ~ 2018/09
UIUX Designer, e-Commerce: optimized the UI of rewarding system and shopping cart (friDay Shopping / ShoppingPlus).
Executive Assistant to Marketing Director, e-Commerce: helped organize the features that the Marketing Department needed. Prepared business proposals, sales kits, operational reports for high management levels.
Product Manager, 巷弄App: based on the profit-sharing model, developed a back-end system and adjust app's user flow. This project successfully onboarded 500 partnering merchants.
Project Manager, CareMyPet App: developed an app, CareMyPet, the app for pet's healthcare, from 0 to 1. Launched the app in Taiwan and China market.
Freelance PM/UX, 1009 Design 2014/05 ~ 2015/04
Created prototypes for GoMore website, app, a Kickstarter page, CES show, and other marketing events.
Redesigned an English learning app, Word King, and an English learning website, TOEIC 900, by creating prototypes.