June 2020 - Present

Branding and Marketing Communication Manager

De Heus Indonesia

1️⃣ Strategic Marketing Leadership:
- Developed and executed robust marketing strategies to effectively communicate product benefits.
- Increased digital presence through social media and website
- Monitored customer satisfaction through insightful market research, ensuring a customer-centric approach.

2️⃣ Partnership and Presence:
- Explored strategic partnerships with media and community, enhancing the brand's market presence.
- Identified and capitalized on opportunities to elevate the current brand standing.

3️⃣ Project Management Expertise:
Successfully managed projects aimed at bolstering brand reputation, including head office development and company events.

4️⃣ Internal Trainer:
Lead internal training sessions to empower employees, fostering a culture of continuous growth and learning. 

September 2017 - June 2020

Content Marketing and Community Manager

Ruangguru.com

Jabodetabek, Indonesia
1. Responsible for creating valuable, relevant, and consistent content to attract the audience and retain visitors that eventually become loyal customers
and oversee the distribution in multiple channels: social media, blog, email, push notifications, influencers, and events, and analyze the effectiveness of each content through the feedback data generated from trackers and other measurements.
2. Public relations: oversee the news coverage and arrange media visits, interviews, and press conference
3. Develop online community strategy and execution to protect and develop Ruangguru's reputation
4. Work with other departments such as product marketing, business development, and partnership to bring to life the concept of a campaign and ensure that the key message was on point.

January 2013 - March 2015

Public Relations Executive Manager

RUMAH.COM PT. Allproperty Media

1. Create the brand voice and make sure that all the promotional material both offline and online is aligned with the brand positioning.
2. Create and distribute a monthly press release, media pitches, and conduct the press conference
3. Partnership with the media and the community
4. Creative copywriting for promotional tools

January 2012 - January 2013

Marketing Communication Officer

PT Bank Syariah Mandiri

1. Cooperate with media and agencies for media placement: magazine, newspaper, radio, website, and social media
2. Coordinate with branches all over Indonesia to socialize current product campaigns and quizzes
3. Creative development for advertising in print ads, radio spots, and banners.
4. Monitoring all media placement, social media, and news coverage about the company

July 2010 - July 2012

Media Relation Officer

TUPPERWARE INDONESIA

1. Responsible for strategic corporate campaigns in ATL and BTL activities with media and partners.
2. Works with the agency in developing ads (photoshoot and video shooting)
3. Supervise built-in advertisements in cooking shows and infotainment
4. Conduct press conferences and create press releases, build a good relationship with the press

September 2008 - May 2010

Media Relation Officer

PT GLOBAL INFORMASI BERMUTU (GLOBAL TV)

1. Responsible for the media coverage (planning, buying and cross media promotion)
2. Responsible for making a press conference
3. Responsible for press handling in Global TV Events

May 2007 - August 2008

Promotions Officer

Kompas Gramedia

1. Responsible for strategic corporate promotion in Below The Line activities for women media (Nakita, Nova, Kawanku)
2. Conduct press conference