LINE Bank Preparatory office, 

Product Manager, Aug 2018 ~ now

LINE Bank is also an important part of LINE's agenda to expand its reach in financial technology in Taiwan, and LINE Bank can be launched after the preparatory company receives a banking license.

---Scope of work---

• Developing the bank strategy and business plan, and define bank product and service directions, lead communications among multiple Dev & UI/UX team.

• Plan user experience flow that crosses LINE messenger & APP channel, and liaises with cross-functional teams among multi-countries to launch new features.

• End to end digital account planning: simplify the bank account application process and purpose the e-KYC technology to identify the customers.

• Plan the channel and back-end functions (ex. Notification, CMS, MGM, and Chatbot), to help the internal coordinate with other PMs and Marketers.

• Help digital-only bank license application and business planning, and solve the product integration issue.

CTBC Bank, Product Manager, Mar 2016 ~ Aug 2018

CTBC Bank—has a total of 150 branches in Taiwan with 107 outlets (office, branch, subsidiary, and branch of subsidiary) worldwide, making CTBC Bank is the most internationalized financial institutions in Taiwan.

---Scope of work---
• LINE Official Account & Business Connect product manager: Generating annual strategy, and develop Fintech function at LINE social platform. This product includes instant notice of credit card and banking, co-work with CTBC & LINE technical team.
+ Product Features
1. Chatbot AI
2. Payment or credit card notification
3. Bill payment notification
4. Bank account entry notification

• Collaborated internally with customer service and developing the team to build a user-friendly CUI on LINE platform.

• Managed the product roadmap and prototyping(UI), balancing multiple projects by writing prioritized users journey and performing UAT throughout the development cycle.

• Social platform planning：Liaising with the creative agency & media agency, develop online campaigns, and digital media strategic plan to the right target audience, including Facebook fanpage, LINE official account.

• Launched LINE Pay credit card marketing campaign and drive sales with online applying, and achieved the user goal with the growth of 200%

---Production Innovation Awards---
• 2018 The Asset Digital Award: Best Retail Social-Media Banking Experience
• 2018 9th RBI Asia Trailblazer: Highly Commended：Excellence in Social Media – Customer Relations and Brand Engagement
• 2017 數位時代未來商務獎: 創新媒體 銅獎
• 2017 The Asset Digital Award: Social Media project
• 2016 數位時代未來商務獎: 最佳客戶溝通獎

isobar, Senior Digital Account Executive, Nov 2011 ~ Feb 2015

Isobar is a global full-service digital agency, creatively solving critical, complex client challenges in the digital era.

---Scope of work---
• Branding campaign planning & execution
• Social platform planning & execution
• Branding app project execution
• Digital media co-op execution

---Previous Client---
Hennessy / Amway / Toyota / Lay's / Logitech / adidas / 7-ELEVEN / PXmart / wechat / Hyundai

---Previous Awards---　
• 2015 ROI金投賞 數位媒體整合服務 銀獎 - adidas I'm a runner
• 2014 ROI金投賞 創意服務前台廣告 金獎 - adidas Climachill
• 2014 ROI金投賞 創意服務網站設計 銅獎 - Lay’s 樂事樂富翁
• 2014 NEO Marketing Award 整合行銷獎 - adidas FIFA World Cup
• 2014 Yahoo北亞區創意大獎Big Idea Chair Award 佳作 - adidas FIFA World Cup
• 2013 金手指網路獎 年度最佳活動網站獎 - Logitech UE Boom launch