Hello I’m Ivan, i have more than 5 years experiences as Digital Marketing. As a Digital Marketing I am familiar with several ad campaigns on Google Ads, Facebook, and Instagram Ads. I also have good communication and can work independently or in a team. My achievement has proven to be 20% revenue and 40% engagement during my campaign.
Agustus 2023 - Present
-Monitoring the overall market trend and providing actionable insights for brands, and seller to utilize their marketing spend in achieving their business objectives effectively.
-Managing >200 Lazmall sellers, understanding brand's commercial and marketing objectives, pain points, and oppurtunities.
-Developed marketing solutions package, promotion, incentives planning, and product updates to continously improve adoption and revenue growth.
.
Lazada Group is Southeast Asia's leading eCommerce platform, with a presence in six countries - Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Lazada became the regional flagship of the Alibaba Group.
Mei 2022 - Juni 2023
- The company aimed to expand its online presence and reach a wider audience. The existing digital marketing strategies were not delivering the desired results in terms of website traffic and lead generation.
- To revamp the digital marketing strategy and improve key performance indicators (KPIs) related to online visibility and user engagement.
- Conducted a comprehensive review of the existing digital marketing strategy, identifying areas for improvement and setting clear objectives for increased online visibility and lead generation.
- Implemented a culture of continuous improvement, regularly reviewing and adjusting digital marketing strategies based on data-driven insights. Using digital marketing tools namely Google Analytics, Keyword Planner, SEMrush, and hootsuite insights.
Maret 2020 - April 2022
- During a peak sales season,the company experienced a significant increase in online orders, resulting in a backlog of order processing and customer service requests.
- To address the challenges associated with the surge in online orders and improve the overall efficiency of the e-commerce department.
- Led a team of e-commerce specialists, providing clear guidance and support during the high-demand period.
- Contributed to a 20% increase in online sales during the peak season, exceeding company targets.
Februari 2019 - Februari 2020
-Develop and implement e-commerce strategies to achieve business objectives, Analyze market trends and customer behavior to identify opportunities for growth.
-Lead and manage a team of e-commerce professionals, including developers, marketers, and customer service representatives, Provide guidance, support, and training to team members.
-Work closely with the product team to ensure accurate and up-to-date product listings, Implement strategies to enhance product visibility and sales.
-Develop and execute online marketing campaigns to drive traffic and sales, Utilize various digital marketing channels such as social media, email, and SEO to promote products.
-Utilize analytics tools to track and analyze key performance indicators (KPIs) related to sales, traffic, and customer behavior, Generate reports and provide insights to make data-driven decisions.
Februari 2018 - Februari 2019
- Creating and configuring bussines accounts on the marketplace platform (Shopee,Tokopedia,Lazada,etc)
- Ensuring that bussines information, product descriptions, image and other detail displayed properly to platform standards.
- Analyze and report sales and advertising data from various marketplace platforms to the team and owner.
2017 - 2021
Hello I’m Ivan, i have more than 5 years experiences as Digital Marketing. As a Digital Marketing I am familiar with several ad campaigns on Google Ads, Facebook, and Instagram Ads. I also have good communication and can work independently or in a team. My achievement has proven to be 20% revenue and 40% engagement during my campaign.
Agustus 2023 - Present
-Monitoring the overall market trend and providing actionable insights for brands, and seller to utilize their marketing spend in achieving their business objectives effectively.
-Managing >200 Lazmall sellers, understanding brand's commercial and marketing objectives, pain points, and oppurtunities.
-Developed marketing solutions package, promotion, incentives planning, and product updates to continously improve adoption and revenue growth.
.
Lazada Group is Southeast Asia's leading eCommerce platform, with a presence in six countries - Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Lazada became the regional flagship of the Alibaba Group.
Mei 2022 - Juni 2023
- The company aimed to expand its online presence and reach a wider audience. The existing digital marketing strategies were not delivering the desired results in terms of website traffic and lead generation.
- To revamp the digital marketing strategy and improve key performance indicators (KPIs) related to online visibility and user engagement.
- Conducted a comprehensive review of the existing digital marketing strategy, identifying areas for improvement and setting clear objectives for increased online visibility and lead generation.
- Implemented a culture of continuous improvement, regularly reviewing and adjusting digital marketing strategies based on data-driven insights. Using digital marketing tools namely Google Analytics, Keyword Planner, SEMrush, and hootsuite insights.
Maret 2020 - April 2022
- During a peak sales season,the company experienced a significant increase in online orders, resulting in a backlog of order processing and customer service requests.
- To address the challenges associated with the surge in online orders and improve the overall efficiency of the e-commerce department.
- Led a team of e-commerce specialists, providing clear guidance and support during the high-demand period.
- Contributed to a 20% increase in online sales during the peak season, exceeding company targets.
Februari 2019 - Februari 2020
-Develop and implement e-commerce strategies to achieve business objectives, Analyze market trends and customer behavior to identify opportunities for growth.
-Lead and manage a team of e-commerce professionals, including developers, marketers, and customer service representatives, Provide guidance, support, and training to team members.
-Work closely with the product team to ensure accurate and up-to-date product listings, Implement strategies to enhance product visibility and sales.
-Develop and execute online marketing campaigns to drive traffic and sales, Utilize various digital marketing channels such as social media, email, and SEO to promote products.
-Utilize analytics tools to track and analyze key performance indicators (KPIs) related to sales, traffic, and customer behavior, Generate reports and provide insights to make data-driven decisions.
Februari 2018 - Februari 2019
- Creating and configuring bussines accounts on the marketplace platform (Shopee,Tokopedia,Lazada,etc)
- Ensuring that bussines information, product descriptions, image and other detail displayed properly to platform standards.
- Analyze and report sales and advertising data from various marketplace platforms to the team and owner.
2017 - 2021