CakeResume Talent Search

Advanced filters
On
4-6 years
6-10 years
10-15 years
More than 15 years
Avatar of 高鈺珊.
Avatar of 高鈺珊.
Past
網路行銷/社群小編 @明逸貿易有限公司
2017 ~ 2023
社群小編/電商助理/行政人員/客服人員/部落客
Within one month
高鈺珊 網路行銷/社群小編 Taiwan 工作經歷 網路行銷/社群小編 • 明逸貿易有限公司 七月五月 2023 我主要負責公司的社群經營以及簡易美編製作。一開始進入公司是負責網站商品的維護(上下架以及修改)後來因為我有設計科的背景,因此主管交
Word
PowerPoint
Excel
Unemployed
Ready to interview
Part-time / Remote Only
4-6 years
景文科技大學(Jinwen University of Science and Technology)
行銷與流通管理
Avatar of Naomi Lin.
Active
Avatar of Naomi Lin.
Active
行銷副理 / KOL Radar 行銷科技事業部 @愛卡拉互動媒體股份有限公司
2021 ~ Present
品牌專案企劃、網路行銷企劃、數位行銷企劃
Within one month
校修習台大與北商大的英語商務課程 美國交換生: 喬治亞學院與州立大學,修習行銷相關課程(–) MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy
Google Analytics
Sales & Marketing
Photoshop
Employed
Ready to interview
Full-time / Interested in working remotely
4-6 years
臺北市立大學
英語教學系
Avatar of 吳潤函 Stefano Wu.
Avatar of 吳潤函 Stefano Wu.
Past
行銷企劃(巢家居) @日日商業股份有限公司
2018 ~ 2023
品牌專案企劃、網路行銷企劃、數位行銷企劃
Within one month
吳潤函 Stefano Wu 行銷企劃 Taipei, Taiwan 從事行銷與銷售近7年經驗,擅長整合行銷策略,深耕產品行銷及品牌推廣領域。從文案、影片、直播、社群、異業合作,到展覽活動各種方式,讓產品更多元且有效的曝光。 同時負責過B2B電商通路與團購開發與操作,從聯繫提
Word
PowerPoint
Excel
Unemployed
Ready to interview
Full-time / Interested in working remotely
6-10 years
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY
義大利語文學系
Avatar of the user.
Avatar of the user.
Past
市場整合行銷 @The House Club 澳洲房產專業買家代理機構
2023 ~ 2024
國內業務專員、網路行銷企劃
Within one month
品牌行銷管理
廣告製作規劃與執行
顧客關係管理
Unemployed
Ready to interview
Full-time / Interested in working remotely
6-10 years
Chien Hsin University of Science and technology
行銷流通管理
Avatar of 白庭華.
Avatar of 白庭華.
Past
網紅經營專員 @Cofit Healthcare Inc. 群健科技
2023 ~ 2023
品牌專案企劃、網路行銷企劃、專案管理師、內容行銷企劃
Within one month
創造、黏著經營 3.透過數據追蹤與成效分析,持續在方向策略與成長引擎上建構新的假設,進行軸轉 具備能力: 1. Social Media Marketing 2. Content Marketing 3. Marketing and Content Strategy 4. Lean Startup 5. Requirements Analysis 指標性成就: 從 0 至 1 參與社群從搭建、上線、拉新,到提升互動與黏著的過程
Word
PowerPoint
Excel
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
私立淡江大學Tamkang University
Public Administration
Avatar of the user.
Avatar of the user.
商業分析師、數據分析師 @國泰世華商業銀行
2020 ~ Present
大數據分析師、統計分析師、商業分析師、市場分析師
Within one month
Project Management
MS Office
Power BI
Employed
Ready to interview
Full-time / Interested in working remotely
6-10 years
國立交通大學 National Chiao Tung University
科技管理 Management of Technology
Avatar of the user.
Avatar of the user.
視覺設計師 @哇寶國際資訊股份有限公司
2022 ~ Present
品牌設計師、視覺設計師、網頁設計師
Within one month
Adobe XD
Illustrator
Photoshop
Employed
Ready to interview
Full-time / Interested in working remotely
6-10 years
Avatar of Alan.
Avatar of Alan.
Past
遠端平面設計 @幕和宴日式火鍋
2020 ~ 2024
平面設計師
Within one month
erat volutpat. 平面設計 • 承億輕旅股份有限公司 九月六月 2023 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 平面設計 • 潮準網路行銷有限公司 四月八月 2021 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 視覺設計 • ikon taipei 二月十二月 2019 Lorem ipsum dolor
Photoshop
Illustrator
Premiere
Unemployed
Ready to interview
Full-time / Remote Only
6-10 years
台南應用科技大學 Tainan University of Technology
室內設計
Avatar of 珈彤 郭.
Avatar of 珈彤 郭.
助理 @蘋果網頁設計
2021 ~ Present
人資、主播、小編
Within one month
和專業知識,與您一同打造出更具吸引力和影響力的社群平台。 專案 工作經歷 七月Present 麥當勞帶動跳姐姐兼影片剪輯及企劃發想 網頁設計公司Seo助理 美容師兼網路行銷小編 學歷樹德科技大學(Shu-Te University) 藝術行銷 技能 Communication Canva Word PPT EXCEL 語言 English — 初階 Chinese
Communication
Canva
Word
Employed
Ready to interview
Full-time / Remote Only
6-10 years
樹德科技大學(Shu-Te University)
藝術行銷
Avatar of 鄭雅銀 Judy Cheng.
Avatar of 鄭雅銀 Judy Cheng.
行銷設計經理 @美宸科技股份有限公司
2020 ~ Present
平面設計師、品牌設計師、行銷企劃專員、美術設計指導
Within one month
面廣告視覺設計,服務的客戶有美妝產業-碧兒泉、金融產業-美國運通、消費性產業-純品康納...等多元性產業,進而投入網路相關的廣告行銷公司,開始接觸到興新的網路多媒體視覺設計,此時也奠定了較純熟的多媒禮網路相關設計能力。 之
illustrator
photoshop
Dreamweaver
Employed
Ready to interview
Full-time / Interested in working remotely
10-15 years
銘傳大學
商業設計學系

The Most Lightweight and Effective Recruiting Plan

Search resumes and take the initiative to contact job applicants for higher recruiting efficiency. The Choice of Hundreds of Companies.

  • Browse all search results
  • Unlimited access to start new conversations
  • Resumes accessible for only paid companies
  • View users’ email address & phone numbers
Search Tips
1
Search a precise keyword combination
senior backend php
If the number of the search result is not enough, you can remove the less important keywords
2
Use quotes to search for an exact phrase
"business development"
3
Use the minus sign to eliminate results containing certain words
UI designer -UX
Only public resumes are available with the free plan.
Upgrade to an advanced plan to view all search results including tens of thousands of resumes exclusive on CakeResume.

Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within one month
行銷副理
Logo of 愛卡拉互動媒體股份有限公司.
愛卡拉互動媒體股份有限公司
2021 ~ Present
Taipei City, 台灣
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Marketer, Brand Marketer, Marketing Director
Fields of Employment
Computer Networking, AdTech / MarTech, Marketing / Communications
Work experience
4-6 years
Management
I've had experience in managing 1-5 people
Skills
Google Analytics
Sales & Marketing
Photoshop
PowerPoint
Word
SEO
Content Marketing
Editing
Content Writing
keyword planning
Google Data Studio
Canva – Designing Tool
Ahrefs
SEO Copywriting
B2B Marketing
B2C Marketing
website planning
GA4
Google Drive
Excel
Microsoft Office
Communication
Looker Studio
Budget Management
Marketing Strategy
Marketing Communication
Languages
English
Professional
Chinese
Native or Bilingual
Job search preferences
Positions
品牌專案企劃、網路行銷企劃、數位行銷企劃
Job types
Full-time
Locations
台灣台北
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
臺北市立大學
Major
英語教學系
Print

林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗,善於跨部門溝通、協作與專案管理,以邏輯和創意超越一切挑戰。
Contact: [email protected]

【專業能力】 
  • 英語能力:多益 955 分,曾任台大英語辯論賽裁判 
  • 產品與市場數據分析:GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
  • 行銷策略與規劃:行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
    網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
作經歷】
愛卡拉互動媒體股份有限公司KOL Radar ( 亞太最大 AI 網紅平台 )|行銷副理|
2021.03 - 在職中 
( 2023.02 升為行銷主任、2024.02 升為行銷副理 ) 
  • 負責 KOL Radar 整體行銷,替品牌導入 1.8 萬+ 筆品牌企業名單,創造近千萬商業名單價值。 
    • 行銷策略與跨部門合作:分析產品、受眾與市場痛點,並規劃成效追蹤與分析機制,定期與 6 部門 (業務、
      產品、公關等 )團隊跨部門會議,全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。
    • 廣告策略與規劃:零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作,
      投放平台包含 Google、Meta (FB/IG)、LinkedIn 等,使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。
    • SEO 與官網規劃:使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效,並負責官網 SEO
      的整體策略與 KPI 規劃,與產品、設計、公關等多部門溝通與協作,半年使官網 PV 成長 55%。
    • 媒體與外部夥伴開發:擔任品牌窗口,與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
      專案,並談進與 Shopline、Cyberbiz 等外部組織的活動合作,免費創造 30+ 篇媒體曝光與業務開發機會。
    • 品牌實體與線上活動:主辦 10+ 場線上下活動,包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
      講者邀請、行銷宣傳、報名流程設計與管理等所有項目,帶領 10 人團隊執行活動,活動滿意度超過九成。
    • 產業數據白皮書與媒體合作:製作 10+ 份針網紅與社群洞察報告,執行趨勢研究、數據分析、報告製作、
      行銷宣傳等所有流程,導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )|集資專員|2019.05 - 2020.08
  • 主導社會議題、文化創意等多件海內外集資的整體行銷與策略,總集資金額超過 860 萬,累積超過 3,000 位贊助人。
    • 專案策劃與跨部門協作:擔任集資案窗口與負責人,進行受眾及產品市場研究、制定整合性行銷策略與 KPI、
      規劃集資各階段目標與回饋方案,並與公關、產品、設計、影音、廣告團隊跨部門溝通、協作。
    • 市場調研及預熱:問卷進行市場預熱與調查調查,同時創建 Chatbot 和 FB 社團以集結有感受眾。
      曾替性平組織以 CPA $0.25、問卷完成率 37% 的成績獲得 3,700+ 份行銷名單
    • 網站企劃與文案:企劃並撰寫集資網站,與工程及設計跨部門合作,並使用 GA 及 Hotjar 分析用戶行為,
      以進行 UI 及 UX 優化 (
      網頁一網頁二)。

宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )|專案企劃與文案執行|2018.03 - 2019.04 

  • 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃,執行近百萬的行銷預算。 
    • 品牌與行銷企劃:分析客戶 USP 與目標客群,以設定品牌風格與行銷調性。曾以節慶貼文替數位媒體
      提升 300% 的粉專自然觸及(貼文);也為眼鏡品牌設計官網,獲得粉絲好評網站)。
AmazingTalker ( 台灣最大線上家教平台 )|SEO 與內容行銷實習生|2017.09 - 2018.01 

  • 制定 SEO 策略並規劃官網內容,2 個月提升官網 13%(2 萬+)自然月流量。 
    • 關鍵字研究與策略:以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
    • 官網內容企劃:設計符合使用者需求和 SEO 策略的優質內容,佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )|2013.09 – 2018.01
  • 書卷獎得主:排名 1/30,總 GPA 3.8,並自主跨校修習台大與北商大的英語商務課程 
  • 美國交換生:喬治亞學院與州立大學,修習行銷相關課程(2017.08 – 2017.12)

MENG HSIEN (Naomi) LIN

 "5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."

Contact: [email protected]


【Professional Skills】 

  • English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition 
  • Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
  • Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management

Work Experience】

 iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)|2021.03 - Present |   Deputy Marketing Manager (Promoted from Supervisor in 2023.02)

  • Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
  • Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL). 
  • SEO and Website Planning: Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
  • Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
  • Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
    all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%.
  • Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
    data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads. 
  Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08 
  Project Specialist 
  • Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
    to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors.
  • Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
  • Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
  Honlin Cross Media Group (Integrated Marketing Agency)2018.03 - 2019.04

  Project Planner & Copywriter

  • Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
  AmazingTalker (Taiwan's Largest Tutor Matching Platform)|2017.09 - 2018.01
  SEO & Content Marketing Intern

  • SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months. 
【Education Background】
  University of Taipei (Bachelor of Arts, English Instruction)2013.09 - 2018.01
  • Overall GPA: 3.8 (Received Academic Excellence Award)
  • Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)

Resume
Profile

林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗,善於跨部門溝通、協作與專案管理,以邏輯和創意超越一切挑戰。
Contact: [email protected]

【專業能力】 
  • 英語能力:多益 955 分,曾任台大英語辯論賽裁判 
  • 產品與市場數據分析:GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
  • 行銷策略與規劃:行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
    網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
作經歷】
愛卡拉互動媒體股份有限公司KOL Radar ( 亞太最大 AI 網紅平台 )|行銷副理|
2021.03 - 在職中 
( 2023.02 升為行銷主任、2024.02 升為行銷副理 ) 
  • 負責 KOL Radar 整體行銷,替品牌導入 1.8 萬+ 筆品牌企業名單,創造近千萬商業名單價值。 
    • 行銷策略與跨部門合作:分析產品、受眾與市場痛點,並規劃成效追蹤與分析機制,定期與 6 部門 (業務、
      產品、公關等 )團隊跨部門會議,全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。
    • 廣告策略與規劃:零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作,
      投放平台包含 Google、Meta (FB/IG)、LinkedIn 等,使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。
    • SEO 與官網規劃:使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效,並負責官網 SEO
      的整體策略與 KPI 規劃,與產品、設計、公關等多部門溝通與協作,半年使官網 PV 成長 55%。
    • 媒體與外部夥伴開發:擔任品牌窗口,與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
      專案,並談進與 Shopline、Cyberbiz 等外部組織的活動合作,免費創造 30+ 篇媒體曝光與業務開發機會。
    • 品牌實體與線上活動:主辦 10+ 場線上下活動,包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
      講者邀請、行銷宣傳、報名流程設計與管理等所有項目,帶領 10 人團隊執行活動,活動滿意度超過九成。
    • 產業數據白皮書與媒體合作:製作 10+ 份針網紅與社群洞察報告,執行趨勢研究、數據分析、報告製作、
      行銷宣傳等所有流程,導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )|集資專員|2019.05 - 2020.08
  • 主導社會議題、文化創意等多件海內外集資的整體行銷與策略,總集資金額超過 860 萬,累積超過 3,000 位贊助人。
    • 專案策劃與跨部門協作:擔任集資案窗口與負責人,進行受眾及產品市場研究、制定整合性行銷策略與 KPI、
      規劃集資各階段目標與回饋方案,並與公關、產品、設計、影音、廣告團隊跨部門溝通、協作。
    • 市場調研及預熱:問卷進行市場預熱與調查調查,同時創建 Chatbot 和 FB 社團以集結有感受眾。
      曾替性平組織以 CPA $0.25、問卷完成率 37% 的成績獲得 3,700+ 份行銷名單
    • 網站企劃與文案:企劃並撰寫集資網站,與工程及設計跨部門合作,並使用 GA 及 Hotjar 分析用戶行為,
      以進行 UI 及 UX 優化 (
      網頁一網頁二)。

宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )|專案企劃與文案執行|2018.03 - 2019.04 

  • 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃,執行近百萬的行銷預算。 
    • 品牌與行銷企劃:分析客戶 USP 與目標客群,以設定品牌風格與行銷調性。曾以節慶貼文替數位媒體
      提升 300% 的粉專自然觸及(貼文);也為眼鏡品牌設計官網,獲得粉絲好評網站)。
AmazingTalker ( 台灣最大線上家教平台 )|SEO 與內容行銷實習生|2017.09 - 2018.01 

  • 制定 SEO 策略並規劃官網內容,2 個月提升官網 13%(2 萬+)自然月流量。 
    • 關鍵字研究與策略:以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
    • 官網內容企劃:設計符合使用者需求和 SEO 策略的優質內容,佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )|2013.09 – 2018.01
  • 書卷獎得主:排名 1/30,總 GPA 3.8,並自主跨校修習台大與北商大的英語商務課程 
  • 美國交換生:喬治亞學院與州立大學,修習行銷相關課程(2017.08 – 2017.12)

MENG HSIEN (Naomi) LIN

 "5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."

Contact: [email protected]


【Professional Skills】 

  • English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition 
  • Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
  • Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management

Work Experience】

 iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)|2021.03 - Present |   Deputy Marketing Manager (Promoted from Supervisor in 2023.02)

  • Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
  • Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL). 
  • SEO and Website Planning: Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
  • Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
  • Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
    all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%.
  • Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
    data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads. 
  Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08 
  Project Specialist 
  • Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
    to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors.
  • Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
  • Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
  Honlin Cross Media Group (Integrated Marketing Agency)2018.03 - 2019.04

  Project Planner & Copywriter

  • Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
  AmazingTalker (Taiwan's Largest Tutor Matching Platform)|2017.09 - 2018.01
  SEO & Content Marketing Intern

  • SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months. 
【Education Background】
  University of Taipei (Bachelor of Arts, English Instruction)2013.09 - 2018.01
  • Overall GPA: 3.8 (Received Academic Excellence Award)
  • Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)