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行銷副理 / KOL Radar 行銷科技事業部 @愛卡拉互動媒體股份有限公司2021 ~ Present
・
品牌專案企劃、網路行銷企劃、數位行銷企劃
Within one month
司 ) ｜集資專員｜主導社會議題、文化創意等多件海內外集資的整體行銷與策略，總集資金額超過 860 萬，累積超過 3,000 位贊助人。 專案策劃與跨部門協作： 擔任集資案窗口與負責人，進行受眾及產品市場研究、制定整合性行銷策略與 KPI、 規劃集資各階段
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
臺北市立大學
・
英語教學系
Past
founder @三媽從來不說謊2017 ~ Present
・
專案管理, 事業開發, 行銷, 關係維護
Within one month
營運 ——————————————— ▶《一起生活節 All Tails》新事業體 ▶《一起生活節 All Tails Weekend》台北迎風站實體活動 ▶《一起生活節 All Tails》社群營運 遊戲營銷活動專案策劃支援 ——————————————— ▶《暴雪娛樂年度行銷代理》 ▶《2021 年爐石戰記大師職業賽》 ▶《Garena 傳說對決 2021 GCS 春季總決賽》 十月二月 2020 Community Manager 寶
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
10-15 years
世新大學 Shih Hsin University
・
觀光學系觀光規劃暨資源管理組
Brand Marketing Manager @Fenix Outdoor2017 ~ Present
・
Marketing Manager
Within one month
具推廣專案執行、社群端＆賣家端宣導專案執行 b. 拍賣會員資料整合專案 推廣策劃及執行 c. 賣家身份認證專案 推廣策劃及執行 網路/實體 策略行銷 ➢ 實體/線上 招募、培植專案活動統籌規劃： a. 拍賣賣家招募專案：每季議題策劃執行
Employed
・
Ready to interview
Full-time / Interested in working remotely
More than 15 years
Chinese Culture University
・
Mass Communication/Media Studies and Public Relationship
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
More than 15 years
國立台灣科技大學
・
化學工程
學術館員 @臺北醫學大學2019 ~ Present
・
專案管理
Within one month
學會學術海報競賽第一名」。此外，我積極參與ResearchGate學術推廣，並獲得「2021年臺灣醫學圖書館學會學術海報競賽第三名」。 我展現了專案策劃和執行的能力，曾籌辦中英語演講和推廣活動，參與ResearchGate學術社群推廣、國際OA週推廣和學術月推廣活動，致力於推
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
國立臺灣師範大學 National Taiwan Normal University
・
Master of Library and Information StudiesTrade Marketing Supervisor @浩灃國際有限公司2019 ~ Present
・
PM、活動企劃相關、行銷企劃相關
Within one month
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
真理大學
・
工業工程與經營管理學系
經紀人 @TVBS聯利媒體股份有限公司2021 ~ Present
・
演藝經紀
Within one month
ＭＶ演出 3. 房思瑜受 《 New Balance 》 邀約擔任台灣代表參與紐約馬拉松 新媒體企劃專員 TVBS聯利媒體股份有限公司 七月十月 2021Taipei, Taiwan • 專案： 獨立負責策劃執行「TVBS新人營」1、2、3屆 1. 獨立撰寫 文化部人才培訓 企劃案及提案能力 2. 接手該案後補助金額
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
中國文化大學
・
大眾傳播學系
專案企劃師 @國立傳統藝術中心2023 ~ Present
・
Within one month
技巧，樂於團隊合作 精準把控專案進度，即使在壓力下也能保持冷靜和高效率 經歷不斷學習的歷程，挑戰自我並不斷突破。 專案規劃師 • 國立傳統藝術中心（傳藝資料館） MayPresent 專案策劃與執行 規劃、組織並執行專案，確保項目能夠按時、按預算達成預期
Employed
Full-time / Interested in working remotely
4-6 years
Soochow University
・
English LiteratureUnemployed
Full-time / Interested in working remotely
6-10 years
嶺東科技大學碩士班(研究所)
・
視覺傳達設計
Project Manager @CTBC Holding 中國信託金控2023 ~ Present
・
Business Development, Product Manager, Project Management, Business Operations, Process Design
Within six months
入點。 客戶關係維持力及營運力 ，與特殊場域負責人強化關係以達到多方位合作，與國際品牌維持多次方案產品合作。 專案策劃力及統籌規劃力 ，負責全台灣夜市主題季度專案及年度發展規劃。 溝通協調能力 ，串連業務、行銷、營運部門以完成專案
Employed
Full-time / Interested in working remotely
6-10 years
私立聖約翰科技大學
・
數位文藝系(藝術商業設計)The Most Lightweight and Effective Recruiting Plan
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Marketer, Brand Marketer, Marketing Director
Fields of Employment
Computer Networking, AdTech / MarTech, Marketing / Communications
Work experience
4-6 years
Management
I've had experience in managing 1-5 people
Skills
Languages
English
・
Professional
Chinese
・
Native or Bilingual
Job search preferences
Positions
品牌專案企劃、網路行銷企劃、數位行銷企劃
Job types
Full-time
Locations
台灣台北
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
臺北市立大學
Major
英語教學系
林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗，善於跨部門溝通、協作與專案管理，以邏輯和創意超越一切挑戰。
Contact: [email protected]
【專業能力】
- 英語能力：多益 955 分，曾任台大英語辯論賽裁判
- 產品與市場數據分析：GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
- 行銷策略與規劃：行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
愛卡拉互動媒體股份有限公司：KOL Radar ( 亞太最大 AI 網紅平台 )｜行銷副理｜
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
- 負責 KOL Radar 整體行銷，替品牌導入 1.8 萬+ 筆品牌企業名單，創造近千萬商業名單價值。
- 行銷策略與跨部門合作：分析產品、受眾與市場痛點，並規劃成效追蹤與分析機制，定期與 6 部門 (業務、
產品、公關等 )團隊跨部門會議，全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。 - 廣告策略與規劃：零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作，
投放平台包含 Google、Meta (FB/IG)、LinkedIn 等，使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。 - SEO 與官網規劃：使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效，並負責官網 SEO
的整體策略與 KPI 規劃，與產品、設計、公關等多部門溝通與協作，半年使官網 PV 成長 55%。 - 媒體與外部夥伴開發：擔任品牌窗口，與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
專案，並談進與 Shopline、Cyberbiz 等外部組織的活動合作，免費創造 30+ 篇媒體曝光與業務開發機會。 - 品牌實體與線上活動：主辦 10+ 場線上下活動，包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
講者邀請、行銷宣傳、報名流程設計與管理等所有項目，帶領 10 人團隊執行活動，活動滿意度超過九成。 - 產業數據白皮書與媒體合作：製作 10+ 份針網紅與社群洞察報告，執行趨勢研究、數據分析、報告製作、
行銷宣傳等所有流程，導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )｜集資專員｜2019.05 - 2020.08
- 主導社會議題、文化創意等多件海內外集資的整體行銷與策略，總集資金額超過 860 萬，累積超過 3,000 位贊助人。
宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )｜專案企劃與文案執行｜2018.03 - 2019.04
- 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃，執行近百萬的行銷預算。
- 制定 SEO 策略並規劃官網內容，2 個月提升官網 13%（2 萬+）自然月流量。
- 關鍵字研究與策略：以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
- 官網內容企劃：設計符合使用者需求和 SEO 策略的優質內容，佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )｜2013.09 – 2018.01
- 書卷獎得主：排名 1/30，總 GPA 3.8，並自主跨校修習台大與北商大的英語商務課程
- 美國交換生：喬治亞學院與州立大學，修習行銷相關課程（2017.08 – 2017.12）
MENG HSIEN (Naomi) LIN
"5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."
Contact: [email protected]
【Professional Skills】
- English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition
- Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
- Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management
【Work Experience】
iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)｜2021.03 - Present | Deputy Marketing Manager (Promoted from Supervisor in 2023.02)
- Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
- Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL).
- SEO and Website Planning:
Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
- Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
- Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%. - Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads.
Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08
Project Specialist
- Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors. - Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
- Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
Honlin Cross Media Group (Integrated Marketing Agency)｜2018.03 - 2019.04
Project Planner & Copywriter
- Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
SEO & Content Marketing Intern
- SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months.
【Education Background】
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
- Overall GPA: 3.8 (Received Academic Excellence Award)
- Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)
林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗，善於跨部門溝通、協作與專案管理，以邏輯和創意超越一切挑戰。
Contact: [email protected]
【專業能力】
- 英語能力：多益 955 分，曾任台大英語辯論賽裁判
- 產品與市場數據分析：GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
- 行銷策略與規劃：行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
愛卡拉互動媒體股份有限公司：KOL Radar ( 亞太最大 AI 網紅平台 )｜行銷副理｜
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
- 負責 KOL Radar 整體行銷，替品牌導入 1.8 萬+ 筆品牌企業名單，創造近千萬商業名單價值。
- 行銷策略與跨部門合作：分析產品、受眾與市場痛點，並規劃成效追蹤與分析機制，定期與 6 部門 (業務、
產品、公關等 )團隊跨部門會議，全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。 - 廣告策略與規劃：零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作，
投放平台包含 Google、Meta (FB/IG)、LinkedIn 等，使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。 - SEO 與官網規劃：使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效，並負責官網 SEO
的整體策略與 KPI 規劃，與產品、設計、公關等多部門溝通與協作，半年使官網 PV 成長 55%。 - 媒體與外部夥伴開發：擔任品牌窗口，與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
專案，並談進與 Shopline、Cyberbiz 等外部組織的活動合作，免費創造 30+ 篇媒體曝光與業務開發機會。 - 品牌實體與線上活動：主辦 10+ 場線上下活動，包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
講者邀請、行銷宣傳、報名流程設計與管理等所有項目，帶領 10 人團隊執行活動，活動滿意度超過九成。 - 產業數據白皮書與媒體合作：製作 10+ 份針網紅與社群洞察報告，執行趨勢研究、數據分析、報告製作、
行銷宣傳等所有流程，導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )｜集資專員｜2019.05 - 2020.08
- 主導社會議題、文化創意等多件海內外集資的整體行銷與策略，總集資金額超過 860 萬，累積超過 3,000 位贊助人。
宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )｜專案企劃與文案執行｜2018.03 - 2019.04
- 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃，執行近百萬的行銷預算。
- 制定 SEO 策略並規劃官網內容，2 個月提升官網 13%（2 萬+）自然月流量。
- 關鍵字研究與策略：以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
- 官網內容企劃：設計符合使用者需求和 SEO 策略的優質內容，佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )｜2013.09 – 2018.01
- 書卷獎得主：排名 1/30，總 GPA 3.8，並自主跨校修習台大與北商大的英語商務課程
- 美國交換生：喬治亞學院與州立大學，修習行銷相關課程（2017.08 – 2017.12）
MENG HSIEN (Naomi) LIN
"5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."
Contact: [email protected]
【Professional Skills】
- English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition
- Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
- Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management
【Work Experience】
iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)｜2021.03 - Present | Deputy Marketing Manager (Promoted from Supervisor in 2023.02)
- Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
- Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL).
- SEO and Website Planning:
Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
- Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
- Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%. - Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads.
Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08
Project Specialist
- Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors. - Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
- Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
Honlin Cross Media Group (Integrated Marketing Agency)｜2018.03 - 2019.04
Project Planner & Copywriter
- Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
SEO & Content Marketing Intern
- SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months.
【Education Background】
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
- Overall GPA: 3.8 (Received Academic Excellence Award)
- Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)