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行銷副理 / KOL Radar 行銷科技事業部 @愛卡拉互動媒體股份有限公司2021 ~ Present
・
品牌專案企劃、網路行銷企劃、數位行銷企劃
Within one month
生： 喬治亞學院與州立大學，修習行銷相關課程（–） MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Market...
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
臺北市立大學
・
英語教學系
Product design & PM @LINE Bank (台灣連線商業銀行)2022 ~ Present
・
Senior UX Designer, Product Designer, Design Lead
Within one month
from large scale revamping to the marketing campaign. Clients from e-commerce, jewelry to the industrial industry. • Launched a movie forum from scratch, which is an internal initiative project. Designer & Writer ． Freelance ． 2016//5 • Worked with multiple companies and online media on web design and advertorial. Clients have included Acer, The News Lens and SMEs. Social Media Editor ． VidaOrange ． 2015//5 • Reorganized the content strategy of VidaOrange.com, supported content marketing, native advertising, and wrote articles. • Achieved page likes by 142% on Facebook business page a...
Employed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
National Central University
・
Business Administration
Past
網紅經營專員 @Cofit Healthcare Inc. 群健科技2023 ~ 2023
・
品牌專案企劃、網路行銷企劃、專案管理師、內容行銷企劃
Within one month
創造、黏著經營 3.透過數據追蹤與成效分析，持續在方向策略與成長引擎上建構新的假設，進行軸轉 具備能力： 1. Social Media Marketing 2. Content Marketing 3. Marketing and Content Strategy 4. Lean Startup 5. Requirements Analysis 指標性成就： 從 0 至 1 參與社群從搭建、上線、拉新，到提升互動與黏著的過程
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
私立淡江大學Tamkang University
・
Public Administration
Growth Marketing Specialist @Hahow 好學校2023 ~ Present
・
Senior Growth Marketing
Within one month
registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
National Central University
・
Finance, General
Creator/ owner 創辦人 @iamnotdietitian 我不是營養師2020 ~ Present
・
顧客成功 /課程開發製作/ 內容行銷經理
Within one month
Employed
・
Open to opportunities
Full-time / Interested in working remotely
6-10 years
輔仁大學 Fu Jen Catholic University
・
營養科學研究所
Social Media Marketing Manager @城邦媒體控股集團2016 ~ Present
・
數位行銷經理
Within one month
劃及執行 。 活動企劃與執行、活動成效分析 社群媒體經營 品牌粉絲頁經營，促進社群成員互動，保持熱度。 學歷 世新大學 資訊傳播學系 SepJun 2009 技能 Communication Leadership Problem Solving Planning & Organizing Skills Marketing Strategy SEO、 Content Strategy Data Analysis Growth Hacking Google Analytics、 Google Tag Management Looker Studio、 Google Search Console Google Ad Manager、 Google AdWords Facebook Ads Maneger、 Fanpage Management 語言 Chinese - Native English - Intermediate
Employed
・
Open to opportunities
Full-time / Interested in working remotely
10-15 years
Shih Hsin University
Freelance Content Writer & Strategist @Freelance 2021 ~ Present
・
Within one month
universities, 12+ student clubs, and 4+ youth organizations. Organize 7+ webinars, which helps significantly increase target audience reach and elevate the company's brand recognition in Vietnam. 4. Content: Enhance landing page SEO to increase visibility and higher search engine rankings. Implement email marketing campaigns to reach target audiences and drive user engagement. Produce ad content for Google and Meta platforms. Full-time Freelancer Clients: Fastlane (Hongkong) , CakeResume (Global), BAS Glow Blog (Korean) , SamaTech (USA) , Good Choice (Vietnam), Velodash (Taiwan), Santu Travel (Vietnam), The August Cake & Flowers (Vietnam). Specializations : - Content
Employed
Full-time / Interested in working remotely
4-6 years
Chang Gung University
・
MarketingHead of digital transformation department @HEP Group 2020 ~ Present
・
Digital Marketing Manager
Within one month
Employed
Full-time / Interested in working remotely
6-10 years
Nation Taipei University of Education(NTUE)
・
Cultural and Creatives Industrial managemenntChuyên viên Quan hệ khách hàng cá nhân @Ngân Hàng TMCP Phát Triển Thành Phố Hồ Chí Minh - PGD Củ Chi2023 ~ 2023
・
Within three months
Employed
Full-time / Interested in working remotely
6-10 years
Trường Dại học kinh tế TpHCM
・
Ngành học : Quản Trị Kinh Doanh
Duty Manager @AirAsia2019 ~ Present
・
Duty Manager
Within one month
Chen, Jiawei (Ian) 陳佳偉 Self-motivated and detail-oriented marketing associate with 1 year of experience in content and offline marketing in the travel and leisure industry. 7 years of experience in an office management position, with scopes covering quality assurance, regulatory compliance, sales reports, and personnel management. Seeking a position at DBS, where my management skills and content marketing knowledge can be leveraged to build a credit card user base and brand awareness Taipei, [email protected] ianjwchen Experience Duty Manager • AirAsia AprilPresent | Taoyuan City, Taiwan Manage relationships with governmental entities and vendors
6-10 years
National Tsing Hua University
・
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Marketer, Brand Marketer, Marketing Director
Fields of Employment
Computer Networking, AdTech / MarTech, Marketing / Communications
Work experience
4-6 years
Management
I've had experience in managing 1-5 people
Skills
Languages
English
・
Professional
Chinese
・
Native or Bilingual
Job search preferences
Positions
品牌專案企劃、網路行銷企劃、數位行銷企劃
Job types
Full-time
Locations
台灣台北
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
臺北市立大學
Major
英語教學系
林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗，善於跨部門溝通、協作與專案管理，以邏輯和創意超越一切挑戰。
Contact: [email protected]
【專業能力】
- 英語能力：多益 955 分，曾任台大英語辯論賽裁判
- 產品與市場數據分析：GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
- 行銷策略與規劃：行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
愛卡拉互動媒體股份有限公司：KOL Radar ( 亞太最大 AI 網紅平台 )｜行銷副理｜
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
- 負責 KOL Radar 整體行銷，替品牌導入 1.8 萬+ 筆品牌企業名單，創造近千萬商業名單價值。
- 行銷策略與跨部門合作：分析產品、受眾與市場痛點，並規劃成效追蹤與分析機制，定期與 6 部門 (業務、
產品、公關等 )團隊跨部門會議，全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。 - 廣告策略與規劃：零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作，
投放平台包含 Google、Meta (FB/IG)、LinkedIn 等，使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。 - SEO 與官網規劃：使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效，並負責官網 SEO
的整體策略與 KPI 規劃，與產品、設計、公關等多部門溝通與協作，半年使官網 PV 成長 55%。 - 媒體與外部夥伴開發：擔任品牌窗口，與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
專案，並談進與 Shopline、Cyberbiz 等外部組織的活動合作，免費創造 30+ 篇媒體曝光與業務開發機會。 - 品牌實體與線上活動：主辦 10+ 場線上下活動，包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
講者邀請、行銷宣傳、報名流程設計與管理等所有項目，帶領 10 人團隊執行活動，活動滿意度超過九成。 - 產業數據白皮書與媒體合作：製作 10+ 份針網紅與社群洞察報告，執行趨勢研究、數據分析、報告製作、
行銷宣傳等所有流程，導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )｜集資專員｜2019.05 - 2020.08
- 主導社會議題、文化創意等多件海內外集資的整體行銷與策略，總集資金額超過 860 萬，累積超過 3,000 位贊助人。
宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )｜專案企劃與文案執行｜2018.03 - 2019.04
- 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃，執行近百萬的行銷預算。
- 制定 SEO 策略並規劃官網內容，2 個月提升官網 13%（2 萬+）自然月流量。
- 關鍵字研究與策略：以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
- 官網內容企劃：設計符合使用者需求和 SEO 策略的優質內容，佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )｜2013.09 – 2018.01
- 書卷獎得主：排名 1/30，總 GPA 3.8，並自主跨校修習台大與北商大的英語商務課程
- 美國交換生：喬治亞學院與州立大學，修習行銷相關課程（2017.08 – 2017.12）
MENG HSIEN (Naomi) LIN
"5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."
Contact: [email protected]
【Professional Skills】
- English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition
- Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
- Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management
【Work Experience】
iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)｜2021.03 - Present | Deputy Marketing Manager (Promoted from Supervisor in 2023.02)
- Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
- Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL).
- SEO and Website Planning:
Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
- Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
- Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%. - Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads.
Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08
Project Specialist
- Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors. - Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
- Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
Honlin Cross Media Group (Integrated Marketing Agency)｜2018.03 - 2019.04
Project Planner & Copywriter
- Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
SEO & Content Marketing Intern
- SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months.
【Education Background】
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
- Overall GPA: 3.8 (Received Academic Excellence Award)
- Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)
林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗，善於跨部門溝通、協作與專案管理，以邏輯和創意超越一切挑戰。
Contact: [email protected]
【專業能力】
- 英語能力：多益 955 分，曾任台大英語辯論賽裁判
- 產品與市場數據分析：GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
- 行銷策略與規劃：行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
愛卡拉互動媒體股份有限公司：KOL Radar ( 亞太最大 AI 網紅平台 )｜行銷副理｜
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
2021.03 - 在職中 ( 2023.02 升為行銷主任、2024.02 升為行銷副理 )
- 負責 KOL Radar 整體行銷，替品牌導入 1.8 萬+ 筆品牌企業名單，創造近千萬商業名單價值。
- 行銷策略與跨部門合作：分析產品、受眾與市場痛點，並規劃成效追蹤與分析機制，定期與 6 部門 (業務、
產品、公關等 )團隊跨部門會議，全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。 - 廣告策略與規劃：零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作，
投放平台包含 Google、Meta (FB/IG)、LinkedIn 等，使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。 - SEO 與官網規劃：使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效，並負責官網 SEO
的整體策略與 KPI 規劃，與產品、設計、公關等多部門溝通與協作，半年使官網 PV 成長 55%。 - 媒體與外部夥伴開發：擔任品牌窗口，與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
專案，並談進與 Shopline、Cyberbiz 等外部組織的活動合作，免費創造 30+ 篇媒體曝光與業務開發機會。 - 品牌實體與線上活動：主辦 10+ 場線上下活動，包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
講者邀請、行銷宣傳、報名流程設計與管理等所有項目，帶領 10 人團隊執行活動，活動滿意度超過九成。 - 產業數據白皮書與媒體合作：製作 10+ 份針網紅與社群洞察報告，執行趨勢研究、數據分析、報告製作、
行銷宣傳等所有流程，導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )｜集資專員｜2019.05 - 2020.08
- 主導社會議題、文化創意等多件海內外集資的整體行銷與策略，總集資金額超過 860 萬，累積超過 3,000 位贊助人。
宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )｜專案企劃與文案執行｜2018.03 - 2019.04
- 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃，執行近百萬的行銷預算。
- 制定 SEO 策略並規劃官網內容，2 個月提升官網 13%（2 萬+）自然月流量。
- 關鍵字研究與策略：以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
- 官網內容企劃：設計符合使用者需求和 SEO 策略的優質內容，佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )｜2013.09 – 2018.01
- 書卷獎得主：排名 1/30，總 GPA 3.8，並自主跨校修習台大與北商大的英語商務課程
- 美國交換生：喬治亞學院與州立大學，修習行銷相關課程（2017.08 – 2017.12）
MENG HSIEN (Naomi) LIN
"5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."
Contact: [email protected]
【Professional Skills】
- English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition
- Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
- Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management
【Work Experience】
iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)｜2021.03 - Present | Deputy Marketing Manager (Promoted from Supervisor in 2023.02)
- Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
- Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL).
- SEO and Website Planning:
Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
- Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
- Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%. - Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads.
Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08
Project Specialist
- Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors. - Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
- Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
Honlin Cross Media Group (Integrated Marketing Agency)｜2018.03 - 2019.04
Project Planner & Copywriter
- Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
SEO & Content Marketing Intern
- SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months.
【Education Background】
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
University of Taipei (Bachelor of Arts, English Instruction)｜2013.09 - 2018.01
- Overall GPA: 3.8 (Received Academic Excellence Award)
- Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)